Appetite Creative Solutions

With the release of the animated film Hotel Transylvania 3: Summer Vacation, Sony Pictures Animation needed an innovative way to reach and engage their audience to promote their summer blockbuster. Appetite Creative was tasked with designing from scratch, building, and testing a fully responsive unit that would reach at least one million users. We designed and created a candy crush style game in which users would match up characters from the film. We added the video trailer and ticket buying options and three levels of fast-paced, gorgeous gameplay. Each of the three levels would hold a new set of four characters for users to match horizontally or vertically. To increase excitement users were against the clock, each level had only 30 seconds to reach the minimum score or replay that level. We had no prize to offer, so instead users were motivated through the game experience by the design itself and motivated to proceed to the next level and collect the themed bats. We tripled the...

Vodafone X has teamed up with Appetite Creative and OMD to offer the chance to win a brand new iPhone. On Wednesday, 6 June, 2018, Vodafone X hid a brand new iPhone somewhere in Dundrum Town Centre as part of a public treasure hunt. There was no dog-eared map with an X marking the spot with this one though: the clever heads at Appetite Creative Solutions made it 100% digital and completely via smartphone

Here’s how it worked. You show up at the Vodafone Store at 1pm. Once there, whip out your phone and scan QR code and you have your first clue. You’re off and running from there. Each code you scan will lead you to the next spot. If you do it right, you should end up back in the store after visiting three locations. The fastest time on the day wins.

The campaign had 73 participants running around town and one lucky winner with a gleaming new iPhone. 411 Instagram likes, 61 Facebook likes along with a huge message thread as well as almost 300 article covering it means...

The Company Initiative is a global communications network within  IPG Mediabrands, one of the world's preeminent media service entities and part of Interpublic Group. Initiative employs more than  3,200 of the most creative and dynamic people in 94 offices across 80 countries and manages approximately $16 billion in billings annually.
Lots of clients, lots of data, and no easy way to analyse either quickly or effectively. IPG Initiative needed to centralize all marketing data for their clients (starting with Warner Bros).

The Solution Liquid Data by Appetite's technology, a robust and flexible platform, plus Liquid Data by Appetite's experience in managing complex big data marketing projects. More than 24 different data sources in a unique, fast, and reliable platform for later use in a licensed Dashboarding tool.

Four-month sin; the results of IPG's relationship with Liquid Data by Appetite are clearly positive. The project has not only exceeded all that was...

Celebrating more than 70  years of hospitality, Best Western Hotels &  Resorts is an award-winning global family of hotels located in over 100 countries and territories that offer accommodations for all types of travellers.

Having so many hotels and resorts across so many countries is quite some feat, but success on this scale can also bring complications that other, less accomplished, companies might not foresee.

Best Western needed a way to focus their advertising. There would not be much point in offering somebody a hotel in Bali if they were waiting for a bus in the centre of London. So, they needed a way to tailor each experience to each user, and in doing so, offer the widest variety possible, to the largest demographic possible.

This is where Appetite Creative stepped in, we created an MPU and a leaderboard which dynamically updated to show the most relevant hotels for each user who viewed the ad. Two animated, interactive, and dynamic ads to suit...

Gaelic Athletic Association is the largest sporting organization in Ireland. Founded in 1884 by highly spirited Irishmen that realized the need to establish an organization to make athletics accessible as it was once played solely by aristocrats during that time.

GAA promotes hurling, handball and football. It also promotes Irish music, song and dance to enrich its cultural heritage. Today, GAA has over 2,200 clubs in all 32 counties of Ireland. GAA collaborated with Shazam, Electric Media and Appetite Creative to create an entertaining mobile experience. Users could Shazam the TV ad and enter the branded mobile experience. Mobile users can take then a selfie, choose their county and a flag with their chosen crest and phrase will appear. Users also had the option of a fan cap with which they can adjust to different sizes and move around. Users can share the selfie on Facebook or Twitter for a chance to win 2 tickets to the Irish Football Final. Impactful and intelligent...

Rani is a famous brand of fruit-based beverages manufactured by Coca-Cola company. Since the main group of clients is young people, Coca-Cola was looking for an innovative solution to increase brand awareness and boost sales of "Rani float". Appetite Creative had a successful experience with customer engagement, so we were excited about the project of Coca-Cola. The main challenge was to attract and keep the attention of the people under 26. Therefore, Appetite Creative decided to plan mixed digital and offline promotion. It consisted of adding QR code to each can of "Rani", development of augmented reality app and spreading information around social media. 

More details in video: https://youtu.be/RHe8AvJ_gfU

After partnering up with The Independent we wanted to create an advent calendar which would offer users the opportunity to win a different prize, offered by a different advertiser each and every day. The challenge was to be able to find enough advertisers to participate and to give an offer for each door and make it compelling enough so users would come back and enter the competitions every day! In addition, each advertiser only had 24 hours available to them before it became the next advertisers turn.

We were able to fully generate and automate a smart calendar system, capable of organising and identifying different dates and associated events across all devices and environments.

We built solid code that worked cross-platform. An ambitious campaign that stood up to everything that we could think to ask.  A triumph of ambition, development, creativity, and execution.

An outstanding 40.73% CTR on all screens...

For this full page digital ad displayed on Mummy Pages, a leading brand-safe mum’s website in UK and Ireland, Cadbury's collaborated Sheology and Appetite Creative to produce a 'liquid skin', an interactive scrolling ad.

The ad transformed the article into an interactive experience for users in which audiences can engage with the iconic pouring milk image, was activated on scroll and characters popped out from the sides.