Your Digital Intelligence

Appetite Creative Solutions is a multi-award-winning creative technology company with a passion for bringing advertising to life and inspiring through creativity, with offices in London, Madrid and Dubai.

With innovative creative solutions across all devices and screen sizes, the company delivers Liquid Skin, Liquid Reality, and Liquid Games include building web pages and digital advertising formats. It creates ad-serving with actionable statistics and transparent insights in real time, allowing brands to capitalise on the optimum impactful format across multiple websites. Founded in 2015, the company has offices in London, Madrid, and Dubai. Appetite Creative awards include MENA Best Digital Creative of 2017, Drum Clutch Top Digital Agency of 2018, Top Creative & Design B2B Company of 2019, Top UK Advertising and Marketing Agency of 2019, The Best Digital Advertising Campaign at the Middle East Digital Awards and is a RAR recommended Agency, Clutch top Digital Agency for Marketing and Advertising and is named Top Social Media Marketing Agencies in Spain, Top Video Production Companies in Spain and Top Creative Agencies in the UK by The Manifest. Moreover, the Founder and Managing Director of the agency, Jenny Stanley is a nominee for 100 Digileaders of 2020 and IoD London & South Award in the category of Director of the Year - Equality, Diversity & Inclusion, while our brand new webpage is got a Honorable Mention from awwwards!

 
$1,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2015
Show all +
London, United Kingdom
headquarters
  • 5 Ching Court 49-51 Monmouth Street
    London WC2H 9EY
    United Kingdom
other locations
  • Calle del General Lacy 21, 28045 Madrid
    Madrid 28045
    Spain
  • UMEIRAH LAKES TOWERS, CLUSTER T FORTUNE EXECUTIVE TOWERS OFFICE 1901
    Dubai 34HX+HJ
    United Arab Emirates

Portfolio

Key clients: 

Jaguar, Patek Philippe, Honda, Disney, Land Rover, Cadbury, Smirnoff, Lenovo, Sprite, Lego, Chevrolet, Vodafone, BMW, Chanel, Bulgary, Bentley, Porche, Bacardi, Samsung, Hilton, Nissan, Renault, Opel, Hitachi, Marriott, Mercedes, Pepsi, Pfizer, Audi, Red Bull, SkyTeam, VW, Asics, Guiness, Dior, Ralph Lauren, Swarovski, Netflix, Armani, Tetra Pak, Starbucks, Coca Cola, Fospha and many more.

IPONWEB - MediaGrid video Image

IPONWEB - MediaGrid video

IPONWEB launched The MediaGrid as an antidote to many disruptions in the programmatic landscape. Purpose-built for agency buyers and premium publishers operating in a new era of programmatic, The MediaGrid creates an open environment that brings buyers and sellers closer together and empowers both sides with powerful supply curation and management tools to drive greater trading efficiency, performance, and value in

programmatic. The problem with such innovation is often not the product itself. It is that many businesses simply don’t know or understand how they may benefit from using it, and this is where Appetite Creative Soulutions were called in to bring the product to life through visualization and innovative engagement.

Appetite Creative Soulutions created a 90 second explainer video to present both the technical capabilities and business value of The MediaGrid in a visually appealing way. The video is exciting, interesting, and straightforward; helped by harnessing attractive visuals and delivering a clear message to grab the audience’s attention quickly. Moreover, it does all of that in just a few seconds.

Xynon logo Image

Xynon logo

They needed to create a brand which would comminucate to their three audiences, Customers, Investors and Collaborators. They were looking for a branding project which would help them form a common understanding within their founders group, as well as forge an identity and the culture that espouses their objectives.

We created a logo which worked with the key pieces Xynon wanted to communicate Accuracy, Reliability,

Transparency, Flexibility, Deep Technology, Understanding, one of their comments “we want this brand to identify with the sight of a hypertrophic cat floating on The Tyrrhenian Sea” - So we knew we had to use blue somewhere ;) We chose a font which was both professional but also futuristic and would work at all sizes. The brand is a tech-focused one so we chose images which reflected that and also added a touch of interesting animations to bring the page to life. There is no physical product so it is something we had to gain users confidence through trust in the professionalism and design of the website itself and branding.
Pandora Liquid Desktop Skin and Mobile Interscroller Image

Pandora Liquid Desktop Skin and Mobile Interscroller

Pandora needed a unique way to engage their customers over the Christmas period. We needed to market Pandora’s products as gifts over Christmas, to both male and female audiences. Whereas the typical Facebook and Instagram feed is overwhelmed with marketing promotions, Whatsapp engagement is still very underused by brands.

We innovated by being the first global agency in the world to enable Whatsapp sharing in a banner

ad. As well as creating a Liquid Desktop Skin and a Mobile Interscroller individually for both female and male audiences, we built creative units which enabled us to incorporate Whatsapp into the campaign. The user could click on the Whatsapp icon and opt to share the product with a contact or send a message directly to the brand, increasing direct engagement between the brand and audience. The innovative campaign also included a Christmas countdown timer and separate creative messages for men and women.
Emmi Quiz Image

Emmi Quiz

Emmi wanted to be one of the first on the market to engage with consumers digitally, whilst also educating their key audience about the benefits of their range and their new Emmi good day milk drink.To launch the Emmi good day milk drink, we created an interactive online quiz that would educate customers on the benefits of Emmi’s products. Customers could enter the quiz by using their mobile phones to scan a unique,

one-time-use QR code located on the side panel of the Tetra Prisma® Aseptic 1000 Square packages of the Emmi ‘good day’ milk products. Upon scanning, customers were shown a graphic that indicated the total hours of sunshine in their current location that day.Each pack has a unique QR code, giving Emmi access to an array of information including which variety from the range was scanned and time and location of the scan, helping facilitate additional customer data collection. The one-time-use QR code helped Emmi engage with individual customers with a view to understanding them better and provide some indication of proof of purchase. The quiz itself featured a roulette style wheel which, when tapped, would allocate the user one of 50 possible questions. Once 3 questions were answered, the user had the ability to enter into a prize draw to win an Apple watch, with a winner randomly selected every two days.Our interactive quiz solution proved particularly effective for user engagement, while the data collection solution we created was integrated into the company’s cloud system.
Anyclip Website Image

Anyclip Website

The challenge was to design and build a new website with new vision. As a company that provides highly technical services, the website needed a logical and navigable structure to clearly communicate key messages. Equally, the global scope of Anyclip as a company demanded a website that would engage people across a variety of markets.

We delivered a totally refreshed site with an easy-to-use backend, meaning the new site

could be updated constantly. An improved organic reputation alongside SEO management meant that traffic to the Anyclip website was greatly increased.

In business terms, Anyclip saw a notable increase in the opportunities pipeline as well as a material increase the number of investor meetings they had. Anyclip now goes from strength to strength, with the new website helping to drive reputation and effect.

“Working with Appetite to create a destination and content that resonated and with the likes of LeadForensics to understand unregistered traffic more, a material difference was delivered. Ad tech has struggled with its reputation in an overcrowded and increasingly inefficient market place, one where intermediaries are immediately mistrusted. Jenny’s team overcame a lot of issues faced by the business - non-domestic mistrust, intermediary mistrust, network legacy mistrust. The industry has been burned by players who have tainted everyone and sadly it takes a lot of work to address this - the first step being to pin-point the message the shop window gives.”

Adam Hopkinson,
Managing Director of Anyclip

Unibets Mobile Game Image

Unibets Mobile Game

Evolving in a fiercely competitive global market including other big players like 888Holdings, GVC Holdings, William Hill and many others, Unibet faced the challenge of differentiating their service from the rest.

Their objectives were to increase awareness and to drive their mobile application downloads. They wanted our help in creating a marketing strategy that would allow them to attain their objectives. 

Our

strategy was to drive Unibet to interact more with the world of football, their largest betting audience. Therefore, we designed for them an interactive and dynamic mobile game where we put the user in the heart of the action, mimicking football gameplay.

Our interactive and dynamic mobile game ran in rich media versions for 7 different languages: English, Belgian French, Belgian Dutch, Romanian, Norwegian, Danish and Swedish. All the versions had a different API integration for the prize.

You can see the gameplay here in which the challenge is to not let the ball touch the ground.

Tetra Pak Mobile Quiz Image

Tetra Pak Mobile Quiz

In more recent times Tetra Pak has been more focused than ever on their environmental impact and its sustainability work has gained merited recognition since, with such acclaims as the Swedish Forest Industries Climate Award for assuming global responsibility for the forests which provide its raw material.
Tetra Pak wanted to inform others of this and came to us with an eco-themed idea to build a fun mobile quiz which

tests the user’s knowledge about recycling and Tetra Pak’s environmental impact.
We came up with a design that looked like it was made out of recycled paper, just as Tetra Pak do with their own products. We matched a colour palette and created a pastel and overall organic-style which, when mixed with our trademark animated elements and ease of use, made the entire experience fun, engaging, and effective.
The interactive quiz had two levels - an easier one which was kid-friendly and a trickier one for adults. The aim was to add more trees to the forest, and so, whenever the player would answer a question correctly, he or she would see a tree growing. If all of the questions were answered correctly, the forest would grow and the number of trees grown, in total, would represent the user’s score. Quiz demonstration: https://youtu.be/IA1ZgvrDoNs

As has come to be expected from Appetite, we didn’t only deliver design, functionality, and innovation, we also delivered results: the average length of the quiz session was 2 minutes and 49 seconds, the players raised 750 trees together and answered 19 000 questions in total.

Liquid game for Hotel Transylvania 3

With the release of the animated film Hotel Transylvania 3: Summer Vacation, Sony Pictures Animation needed an innovative way to reach and engage their audience to promote their summer blockbuster. Appetite Creative was tasked with designing from scratch, building, and testing a fully responsive unit that would reach at least one million users. We designed and created a candy crush style game in which users would match up

characters from the film. We added the video trailer and ticket buying options and three levels of fast-paced, gorgeous gameplay. Each of the three levels would hold a new set of four characters for users to match horizontally or vertically. To increase excitement users were against the clock, each level had only 30 seconds to reach the minimum score or replay that level. We had no prize to offer, so instead users were motivated through the game experience by the design itself and motivated to proceed to the next level and collect the themed bats. We tripled the target reach in the lead up to the national premiere, and had thousands of users playing the game, interacting with the brand and watching the trailer. We hit an astonishing engagement rate of 13% on mobile and 5% overall. Due to Canadian law requires that advertising to children must be user activated, so users had to first interact with the MPU banners before they could start playing the game. Our biggest KPI was engagement time, we achieved a huge average dwell rate of 4 minutes and the longest session played was 9 minutes! 40% of users watched 100% of the trailer!

Vodafone Treasure Hunt

Vodafone X has teamed up with Appetite Creative and OMD to offer the chance to win a brand new iPhone. On Wednesday, 6 June, 2018, Vodafone X hid a brand new iPhone somewhere in Dundrum Town Centre as part of a public treasure hunt. There was no dog-eared map with an X marking the spot with this one though: the clever heads at Appetite Creative Solutions made it 100% digital and completely via smartphone

Here’s how it

worked. You show up at the Vodafone Store at 1pm. Once there, whip out your phone and scan QR code and you have your first clue. You’re off and running from there. Each code you scan will lead you to the next spot. If you do it right, you should end up back in the store after visiting three locations. The fastest time on the day wins.

The campaign had 73 participants running around town and one lucky winner with a gleaming new iPhone. 411 Instagram likes, 61 Facebook likes along with a huge message thread as well as almost 300 article covering it means that we are already in the process of setting up the next series of treasure hunts. Keep an eye out in case they come to you!

Gaelic Athletic Association is the largest sporting organization in Ireland. Founded in 1884 by highly spirited Irishmen that realized the need to establish an organization to make athletics accessible as it was once played solely by aristocrats during that time.

GAA promotes hurling, handball and football. It also promotes Irish music, song and dance to enrich its cultural heritage. Today, GAA has over 2,200 clubs

in all 32 counties of Ireland. GAA collaborated with Shazam, Electric Media and Appetite Creative to create an entertaining mobile experience. Users could Shazam the TV ad and enter the branded mobile experience. Mobile users can take then a selfie, choose their county and a flag with their chosen crest and phrase will appear. Users also had the option of a fan cap with which they can adjust to different sizes and move around. Users can share the selfie on Facebook or Twitter for a chance to win 2 tickets to the Irish Football Final. Impactful and intelligent selected Rich Media formats make customers consider new products and help brands to stay the leaders in rapidly changing competitive markets.

Interaction rate within the app: 4.65% that is by 8 times higher than the benchmark 0.61%

Users shared their selfies: 31% (Facebook) and 59% (Twitter).

Advent Calendar

After partnering up with The Independent we wanted to create an advent calendar which would offer users the opportunity to win a different prize, offered by a different advertiser each and every day. The challenge was to be able to find enough advertisers to participate and to give an offer for each door and make it compelling enough so users would come back and enter the competitions every day! In addition, each

advertiser only had 24 hours available to them before it became the next advertisers turn.

We were able to fully generate and automate a smart calendar system, capable of organising and identifying different dates and associated events across all devices and environments.

We built solid code that worked cross-platform. An ambitious campaign that stood up to everything that we could think to ask.  A triumph of ambition, development, creativity, and execution.

An outstanding 40.73% CTR on all screens (mobile and desktop), over 200 times the benchmark. Average dwell time was almost four minutes!

For this full page digital ad displayed on Mummy Pages, a leading brand-safe mum’s website in UK and Ireland, Cadbury's collaborated Sheology and Appetite Creative to produce a 'liquid skin', an interactive scrolling ad.

The ad transformed the article into an interactive experience for users in which audiences can engage with the iconic pouring milk image, was activated on scroll and characters popped out from the

sides.
BI Reporting Integration, Automation and Dashboarding for Initiative (IPG MediaBrands Group) Image

BI Reporting Integration, Automation and Dashboarding for Initiative (IPG MediaBrands Group)

The Company Initiative is a global communications network within  IPG Mediabrands, one of the world's preeminent media service entities and part of Interpublic Group. Initiative employs more than  3,200 of the most creative and dynamic people in 94 offices across 80 countries and manages approximately $16 billion in billings annually.
Lots of clients, lots of data, and no easy way to analyse either quickly or effectively.

IPG Initiative needed to centralize all marketing data for their clients (starting with Warner Bros).

The Solution Liquid Data by Appetite's technology, a robust and flexible platform, plus Liquid Data by Appetite's experience in managing complex big data marketing projects. More than 24 different data sources in a unique, fast, and reliable platform for later use in a licensed Dashboarding tool.

Four-month sin; the results of IPG's relationship with Liquid Data by Appetite are clearly positive. The project has not only exceeded all that was required but has done so in a timely fashion.

Information in numbers:

Dashboards: 20, graphs: 60, KPls  with the benchmark: 50, Deadline: 4 months
Initial  Processed  Data: 5Gb
Processed  Columns/Day: 400
ProcessedRows/Day: >10k  
Data  Sources:  14 (including  DCM, DCM Reach, DBM, AdWords, Google Analytics, Facebook, AdGlow, IAS, TV, OOH and Magnum+,  IPG's internal billing platform, among others)

 

 

Dynamic Creative Optimization for Best Western Hotels & Resorts Image

Dynamic Creative Optimization for Best Western Hotels & Resorts

Celebrating more than 70  years of hospitality, Best Western Hotels &  Resorts is an award-winning global family of hotels located in over 100 countries and territories that offer accommodations for all types of travellers.

Having so many hotels and resorts across so many countries is quite some feat, but success on this scale can also bring complications that other, less accomplished, companies might not

foresee.

Best Western needed a way to focus their advertising. There would not be much point in offering somebody a hotel in Bali if they were waiting for a bus in the centre of London. So, they needed a way to tailor each experience to each user, and in doing so, offer the widest variety possible, to the largest demographic possible.

This is where Appetite Creative stepped in, we created an MPU and a leaderboard which dynamically updated to show the most relevant hotels for each user who viewed the ad. Two animated, interactive, and dynamic ads to suit each user as if it had been designed exclusively for them.

An astonishing engagement rate of 86.62% shows just how effective this was. That means that on average, nine out of every ten people that saw the ad used it. A remarkable figure that led to an increase in ROI from 1.13 to 1.40. Engagement rate: 86.62%, ROI increased from 1.13 to 1.40.

Website for Fospha marketing Image

Website for Fospha marketing

https://www.youtube.com/watch?v=CAN6JJOWfY8


Fospha Marketing collaborates with Appetite Creative to build a fully responsive hybrid style Appetite Creative announced it built a fully responsive hybrid style of website for Fospha Marketing, the award winning multi-touch attribution provider and disruptor. The build, which was completed in

under 5 weeks, used the most recent and modern web trends to create a truly dynamic, fast and engaging experience for the user. The website was built as a JavaScript SPA (Single Page App) with added support to SSR (Server Side Rendering), to deliver additional SEO and performance benefits.This hybrid model was used in conjunction with WordPress as back-end platform and API provider and all the content feeding the website is provided by connection to a back-end API. By using WordPress back-end, the Foshpa Marketing team users are able to use a well known system and can easily update the website content, even with limited coding skills.Our objective was to create a high impact, agile and cutting-edge site that delivers a great experience for visitors and showcases quality content (…) We wanted a highly accessible interface with a company that works in partnership with our team and we feel like we have achieved that with Appetite with a unique website and exceptional service.Fay Miller,CMO, Fospha Marketing
Augmented reality app for Coca Cola’s Rani Juice Image

Augmented reality app for Coca Cola’s Rani Juice

Rani is a famous brand of fruit-based beverages manufactured by Coca-Cola company. Since the main group of clients is young people, Coca-Cola was looking for an innovative solution to increase brand awareness and boost sales of "Rani float". Appetite Creative had a successful experience with customer engagement, so we were excited about the project of Coca-Cola. The main challenge was to attract and keep the attention of the

people under 26. Therefore, Appetite Creative decided to plan mixed digital and offline promotion. It consisted of adding QR code to each can of "Rani", development of augmented reality app and spreading information around social media. 

More details in video: https://youtu.be/RHe8AvJ_gfU

Reviews

Sort by

Newsletter Dev for Wealth Management Firm

"I found them very easy to deal with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Apr. 2020 - Ongoing
Project summary: 

Appetite Creative Solutions supplied a digital newsletter. They created the design and content of the template. 

The Reviewer
 
11-50 Employees
 
Oxford, United Kingdom
Holly Frizzell
Managing Partner, Frizzell & Partners Wealth Management
 
Verified
The Review
Feedback summary: 

Appetite Creative Solutions successfully brought an increase in engagement and leads. The workflow was very effective and their team was highly responsive. They delivered on-time and were very comfortable. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Managing Partner at a Wealth Management firm based on Oxfordshire. We offer financial advise to individuals and business owners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative Solutions?

We wanted help to deliver an e-newsletter and more of a digital strategy as historically we have been very traditional in our marketing and relied on client and professional referrals and events.

What were your goals for this project?

To deliver a e newsletter to be distributed to our clients and prospects, which we could then easily replicate as and when we wanted to communicate electronically.

SOLUTION

How did you select this vendor?

They were highly recommended by a professional connection, I had a chat with a number of different firms however Appetite quickly understood the issue and put me at ease.

Describe the scope of their work in detail.

They initially talked me through a digital strategy of which we are looking to implement throughout the year. Then helped create the design and content and create a e newsletter template. They then created this on mail chimp at set everything up through this system.

What was the team composition?

I have worked with Jenny the MD and then a number of her associates who were all very in tune with each other and clearly communicated with each other to make sure they kept up to date on the project which I liked!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It is too early to share deliverables from the project or strategy, however I am very confident that we will see an increase in engagement and leads.

How effective was the workflow between your team and theirs?

I found them very easy to deal with and in particular found Nicolle really responsive and helpful with my numerous requests.

What did you find most impressive about this company?

Their speed to deliver on what was required and their ability to make me feel very comfortable and confident in a new process and strategy for us.

Are there any areas for improvement?

At this stage I honestly can’t fault them!

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were always available when I needed them
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Perfect!
  • 5.0 NPS
    Willing to refer

Web Design & Branding for Fragrance Subscription Co.

"I’ve been really pleased. They’ve gone above and beyond."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2020 - Ongoing
Project summary: 

A fragrance subscription service hired Appetite Creative Solutions to provide WordPress web dev and branding services. The team also manages the service's Facebook and Instagram pages and digital marketing.

The Reviewer
 
1-10 Employees
 
Westminster, United Kingdom
Dave Scowen
Founder, Scentropy
 
Verified
The Review
Feedback summary: 

Internal stakeholders are impressed with the website, which is visually appealing and highly functional. The project has been organized and well-managed, and the Appetite Creative Solutions team is reliable, professional, and supportive.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Scentropy, a fragrance subscription service. We also have an online shop where customers can buy the fragrances.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Appetite Creative Solutions?

I knew that I wanted to sell and enlighten the public to niche fragrances, but I had nothing other than a brand concept in my mind. I had no vision of colors, branding, or logos, so I hired Appetite Creative Solutions to develop a brand as well as a website.

SOLUTION

What was the scope of their involvement?

Appetite Creative Solutions was able to come up with a great logo, branding, and color scheme. They gave us several options to choose from. Once we’d decided on one we’d like, the team designed and developed our website using WordPress. I come up with content for the website, and their copywriter edits it for SEO before publishing it. 

The team is also managing my Facebook and Instagram accounts, as well as digital marketing campaigns. 

What is the team composition?

There have been about five people in total. There’s one person setting up the backend, database, and email system. We’ve also worked with content creative writers and a studio manager.

How did you come to work with Appetite Creative Solutions?

I looked up the top five companies on Clutch that were within my budget and chose Appetite Creative Solutions.

How much have you invested with them?

We’ve spent £25,000 (approximately $31,000 USD).

What is the status of this engagement?

We started working together in February 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Appetite Creative Solutions has done a good job. When the site went live, there were tiny issues but they rectified it within 30 minutes. 

The website is great. It’s slick, and it does what it’s supposed to do. I’m happy with everything so far.

How did Appetite Creative Solutions perform from a project management standpoint?

Their project management style is very good. We have a studio manager, who functions as our project manager.  They give me presentation packs to describe what they’re going to be doing with the project timelines. 

The completion only ran over by a week, but based on our subscription model, I wasn’t in a rush, so it didn’t matter. 

What did you find most impressive about them?

The way they support us is impressive. They tailor what they can to our budget. They’ve gotten us the best bang for our buck.

Are there any areas they could improve?

No, I’ve been really pleased. They’ve gone above and beyond. Appetite Creative Solutions bend over backward.

Do you have any advice for potential customers?

Be upfront and honest in telling them exactly what you want. You’ve got to have a vision. They ask you the questions in such a structured way that they can get relevant information that you wouldn’t be able to provide yourself.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

University Newsletter Creation for Higher Education Institution

"Their design skills were top-notch and they were very professional."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May 2020 - Ongoing
Project summary: 

Appetite Creative Solutions ideated a concept for a newsletter and then implemented the HTML coding and UX/UI design. 

The Reviewer
 
201-500 Employees
 
Madrid, Spain
Jose Pons
Marketing & Communications Manager, IE University
 
Verified
The Review
Feedback summary: 

Within 1 day of the newsletter launching, the client witnessed an 83% open rate. In addition, the users offered positive feedback. The vendor has maintained a communicative, deadline-oriented workflow. Their practical mindset has been a highlight.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

IE University is one of the world's leading higher education institutions, IE shapes leaders with a global vision, humanistic approach, and entrepreneurial spirit. I am the Marketing & Communications Manager for the IE University Alumni Department in Madrid, Spain.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative Solutions?

We have used them for: - Design - Email Marketing - HTML Code - UX/UI

What were your goals for this project?

The idea for this project was to conceptualize a newsletter for the law school alumni. We wanted the agency to come up wit the concept and design; and then code it.

SOLUTION

How did you select this vendor?

Word of mouth and then checked out their website for more info, and was finally conviced when i saw their projects and client base.

Describe the scope of their work in detail.

Our initial reachout was in the begining of May, wanting them to design, concept and code the nesletter. Within 1 week we had a propsal for a new design and started form there. We provided them with the content for the newsletter and they developed the html code in 2 days. This is going to be an ongoing project, where they will repeat this process.

What was the team composition?

For our initial meeting we talked to Jenny Stanley (Founder) and Nicolle Brisbane (Studio Manager) to breif them on the project. Moving forward, we stayed in touch with Nicolle most of the time since she was the one managing the project. She bridged the gap between the design and development teams.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had an 83% open rate within the first 24 hours. Additionally, we heard from the alumni community it was well recieved and got overall positive feedback.

How effective was the workflow between your team and theirs?

Highly effective. Nicolle was always following up even after we sent it to see how it went. Also, she was very good at meeting the deadlines and setting realistic expectations.

What did you find most impressive about this company?

Their design skills were top-notch and they were very professional. Given we are in spain and the newsletter is in english, its hard to find agencies with native english speakers. It was good to work with them for that reason, they doublechecked everything and made sure it made sense even it was not part of their job.

Are there any areas for improvement?

Nope.

5.0
Overall Score Amazing!
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Great. On time. Punctual.
  • 5.0 Cost
    Value / within estimates
    As expected.
  • 5.0 Quality
    Service & deliverables
    It was very good. It was exactly what we were looking for.
  • 5.0 NPS
    Willing to refer
    Very Likley.

Emergency Online Appeal for Nonprofit

"They are really creative, accommodating, and quick!"

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May 2020
Project summary: 

Appetite Creative Solutions produced online advertisements for a nonprofit's emergency appeal to donors. This included animating static assets and consulting on campaign optimizations.

The Reviewer
 
201-500 Employees
 
London, United Kingdom
Ross Pollock
Head of Brand Content, CLIC Sargent
 
Verified
The Review
Feedback summary: 

While the campaign has just begun, initial results show that the animated ads are performing better than previous methods. Appetite Creative Solutions is a supportive, communicative group that's always ready to help. They bring robust knowledge about digital ads.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Head of Brand Content for a leading children’s cancer charity in the UK. We provide the vital support young cancer patients need to get through their treatment and out the other side with the same life chances and choices as everyone else. I oversee our brand and content production.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative Solutions?

As a charity, and in a time of crisis, budgets are especially limited. Appetite offered us incredible support at just the right time for our emergency appeal. The team worked with us to produce online ads for our campaign, animating static creative produced in-house and providing critical advice for the technical aspects and ongoing optimisation.

What were your goals for this project?

As a result of the COVID-19 crisis, our income has dropped 60% which puts the frontline support we provide to young cancer patients at risk. So we wanted to reach as wide an audience as possible with our emergency appeal. With an offer of free online inventory from a national newspaper, we were keen to for the ads to be as eye-catching as possible.

SOLUTION

How did you select this vendor?

I was fortunate to have been introduced to Appetite through a mutual connection. From the initial phone call with Jen, it was clear they had industry expertise and experience in abundance. In fact I’m pretty sure I came away better educated!

Describe the scope of their work in detail.

Through a series of follow up emails and phone calls, Appetite gathered an understanding of what we were aiming to achieve, both now and in future. They put together all the creative for the online ads and provided advice on ad servers and associated costings for that. Jen also made extra follow-up calls to make sure things were on track and we would get the most out of the online campaign.

What was the team composition?

I worked closely with Jenny Stanley, Founder and Managing Director, and also with Nicolle Brisbane on the design.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This campaign has just begun. But initial results indicate the animated ads are performing better.

How effective was the workflow between your team and theirs?

Both Jenny and Nicolle were both incredibly supportive. Jenny was my main contact day to day and I liaised with Nicolle on the creative production and delivery. I spoke with Jenny almost daily in the setup phase and immediately following launch. The timescales they worked to were short but they made it look effortless getting it done on time – even with a mistake to correct (on our side).

What did you find most impressive about this company?

They are really creative, accommodating and quick! And ready to help with advice and insight based on their solid, up-to-date knowledge of the tech and platforms.

Are there any areas for improvement?

I was really happy with everything, and extremely grateful for their support.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rich Media Site Skin Builds for Ad Agency

"I was impressed by the flexibility to customize the products without being confined to rigid build frames."

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
Jan. 2019 - Jan. 2020
Project summary: 

Appetite Creative Solutions provided web-based design and development services to create page skin builds to fit different website layouts. They based their deliverables on storyboards or raw assets.

The Reviewer
 
11-50 Employees
 
London, United Kingdom
Sales Director, Digital Advertising Agency
 
Verified
The Review
Feedback summary: 

The vendor's services have enabled internal stakeholders to continuously customize the products. Overall, the team maintained an effective workflow. They overcame any communication challenges without compromising deadlines.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are a digital advertising agency specialising in immersive ad experiences. I am the company Sales Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative Solutions?

We have used Appetite for various page skin build projects as they provide a bespoke responsive product that can be adapted to fit different website layouts.

What were your goals for this project?

We need the opportunity to deliver an already heavily commercialised format at scale but allowing for customisations that set it apart from the traditional format layout.

SOLUTION

How did you select this vendor?

Appetite were able to accommodate custom build ideas & put them into practice at speed avoiding a lot of the long delays required in other product development areas.

Describe the scope of their work in detail.

For each project we either supply worked up storyboards that need to be built or raw assets with a concept idea. From here Appetite then build out the unit & certify it for delivery across our websites.

What was the team composition?

3-4 team members are typically involved covering account management & tech development.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been able to constantly evolve the product adding on new elements & removing underperforming features.

How effective was the workflow between your team and theirs?

for the most part it is usually good, there are at points areas of misunderstanding where my instructions are misinterpreted leading to delays but we have been able to overcome these in the majority of instances without major delay.

What did you find most impressive about this company?

I was impressed by the flexibility to customize the products without being confined to rigid build frames.

Are there any areas for improvement?

A more fluid way to be involved with the team at points of build to ensure misinterpreted work is stopped at an earlier stage. Design work can also at times miss the mark or cut corners so that should be looked at.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Web Dev for Executive Search Consulting Company

"Their project management was very efficient and response times were always either the same day or overnight."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Nov. 2019 - Jan. 2020
Project summary: 

Appetite Creative Solutions built a WordPress website, which involved collaborating on the design of the platform.

The Reviewer
 
1-10 Employees
 
London, United Kingdom
Steve Rimmer
Director, Watson Talbot Ltd
 
Verified
The Review
Feedback summary: 

The high-quality website provided a solid foundation for the business to launch. Internal stakeholders were impressed by Appetite Creative Solution's excellent customer service.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Director of startup Executive Search consulting for the Architecture and Design sectors

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative Solutions?

Building a new low cost website in Wordpress with two way collaboration on design and content.

What were your goals for this project?

Delivery at speed with a limited budget

SOLUTION

How did you select this vendor?

Personal Recommendation

Describe the project and the services they provided in detail.

As above

What was the team composition?

Excellent personal service from Appetite Director Jenny Stanley and efficient service from Project Manager Nicolle Brisbane.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

This excellent website really powered the business launch in January 2020

How was project management arranged and how effective was it?

Their project management was very efficient and response times were always either the same day or overnight.

What did you find most impressive about this company?

Personal service

Are there any areas for improvement?

N/A

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for Programmatic Media Buying Firm

"...they never missed an agreed deadline and made us feel like we had their attention."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Apr. - May 2017
Project summary: 

Appetite Creative Solutions created concepts for teaser treatments to attract potential clients to invest in more complex projects with a programmatic media buying firm.

The Reviewer
 
501-1,000 Employees
 
London, United Kingdom
Angie French
Former CEO EMEA, GroupM, Xaxis
 
Verified
The Review
Feedback summary: 

As a direct result of Appetite Creative Solutions' work, the client attracted two additional customers to start new projects or invest further. The team led a smooth collaboration from start to finish thanks to their dedication, hard-working attitude, and clear experience.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Company: Digital Marketing and Data Specialists Position: MD, EMEA Pan Regional

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative Solutions?

We hired Appetite to develop a number of creative concepts to demonstrate to clients how they could apply advanced data insights to deliver engaging creative assets.

What were your goals for this project?

Entice the clients to explore a more diverse range of solutions and solidify our position as the programmatic partner of choice.

SOLUTION

How did you select this vendor?

Myself and the client leads considered three creative agencies in the process of selecting Appetite. We were looking for an agency that would recognise the opportunity for growth with us and also demonstrate creativity to the process and flexibility. From the outset Appetite made us feel that they absolutely understood our goal, didn't over complicate the process and gave us tangible deliverables very quickly - which we could test and develop from. We clearly weren't Appetites biggest live brief or potential opportunity - but they made us feel like we had their complete attention.

Describe the scope of their work in detail.

This was a simple brief, didn't involve a huge investment, but was very important for us and the growth of our service delivery to the clients. The brief was to develop a number of teaser treatments that would encourage discussion and exploration of more sophisticated data driven programmatic campaigns. Appetite supported the ideation process, then delivered working treatments from limited source assets.

What was the team composition?

Our main contact day-to-day was MD & Founder Jenny Stanley, but throughout the process we were connected to the Appetite developer working on the asset. Our side involved client leads and a developer, all of whom fed back positively on how the relationship worked.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Two great outcomes for us as one client deepened their investment and we secured a new client on the back of the work.

How effective was the workflow between your team and theirs?

Workflow was smooth. The first treatments were rough-and-ready but Appetite worked hard to get these revised and finalised quickly.

What did you find most impressive about this company?

These guys work very hard. We knew they were relatively new and relatively small (at the time) and were juggling lots of projects, but they never missed an agreed deadline and made us feel like we had their attention. Jenny is a fantastic advocate for the business and the industry and it was great working with her.

Are there any areas for improvement?

Nope

5.0
Overall Score Talented team delivering innovative work, but best of all great to deal with.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Grea. Always kept us in touch with deadline progress.
  • 4.5 Cost
    Value / within estimates
    Cost effective and value for money for us
  • 4.5 Quality
    Service & deliverables
    Final work was excellant
  • 5.0 NPS
    Willing to refer
    These guys are great and worthy of the industry recognition they are now gaining

Web Design & Marketing Services for Packaging Company

“They have ideas and expertise that pushed us toward the best end product.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
June - Dec. 2019
Project summary: 

Appetite Creative Solutions assisted their partner in assisting a third-party client with interactive packaging and website features. Utilizing QR codes, they launched a competitive quiz to engage customers.

The Reviewer
 
10,000+ Employees
 
Germany
Susanne McKinley
Marketing Manager, Tetra Pak
 
Verified
The Review
Feedback summary: 

The team effectively managed the relationships between their two clients actively offering up suggestions to reach the maximum potential in the development. Because of their effective communication skills, they were able to deliver a professional, fully-functioning solution.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at Tetra Pak. We serve Germany, Austria, and Switzerland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Appetite Creative Solutions?

We needed help understanding and implementing digital enablers like QR codes to connect with our customers, which are largely food and beverage manufacturers. Our team needed to discover what knowledge and benefits this technology could bring to our company.

SOLUTION

What was the scope of their involvement?

We worked on a three-way campaign with their team and one of our clients in Switzerland. Tetra Pak and Appetite Creative Solutions aimed to highlight the benefits of the client’s modern brand through packaging. We did this in two ways. The first involved creating a fresh website for the customer, which focused on lifestyle imagery, clear information, and interactive qualities.

The second part of the campaign was supported by Appetite Creative Solutions. With them, we launched an interactive online quiz meant to educate consumers on the benefits of their dairy products. 

Consumers enter the quiz by scanning a one-use QR code on all beverage products. That takes them to a competition site where they’re shown a graphic detailing the total hours of sunlight per day in their current location. They went through three questions with a roulette-style quiz. After answering the questions, they have the chance to enter a prize draw by inputting their personal details. A winner was randomly selected every few days. 

In this engagement, they were responsible for the development, interactivity, UX, and graphics. The web app and site are mobile-friendly.

What is the team composition?

I worked directly with Jennifer (Managing Director, Appetite Creative Solutions), who coordinated the project. There were also two other people working alongside her.  

How did you come to work with Appetite Creative Solutions?

We had worked with them on a previous, smaller project. They performed well there and were easy to work with. At that point, they understood our style and ethics. We had faith that they could handle the project quickly and professionally. 

How much have you invested with them?

Our end customer invested about $50,000 in their services. We did not financially invest in their services for this project.

What is the status of this engagement?

We started the project in June 2019, and the initial contest wrapped in December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everything was handled very well by Appetite Creative Solutions. In the three-party partnership, they made sure that everyone was on the same page. Because of their help, the whole campaign was precise and professional with quick turnaround times. Our customer is very happy with the end result. We achieved exactly what we wanted to achieve.

How did Appetite Creative Solutions perform from a project management standpoint?

They were very clear, and it was easy for us to get in touch with them. We had multiple channels of communication with them and the customer. Their expertise and suggestions on what could be done to optimize the end product were appreciated by all parties. 

When we ran into problems, they offered solutions to bolster the KPIs for the products. They were also working in German for this project. While it isn’t their mother tongue, there were no problems with communication. Everything was quick and clear from the beginning. 

What did you find most impressive about them?

They have ideas and expertise that pushed us toward the best end product. Instead of blindly following our brief, they gave us feedback to benefit the collaboration. They were also very flexible, allowing for personal, quick service.

Are there any areas they could improve?

They can improve by continuing to provide their expertise. Even in the beginning, while you’re still going over your brief, they could help companies by shedding light on data analytics and what could be captured with their help. I’d recommend that they continue to strengthen these skills.

Do you have any advice for potential customers?

Have a clear challenge in mind, considering the type of data and experience you want to create. Then, be open and listen to their team for a great working solution.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Web Development for Advertising & Marketing Firm

"It was extremely easy to communicate with them and they were flexible with any changes that we wanted to make."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Apr. - July 2019
Project summary: 

Appetite Creative Solutions designed and developed a new website for an advertising and marketing firm. Their team was responsible for repositioning the brand by giving it a new look and feel.

The Reviewer
 
11-50 Employees
 
London, England
Emma Lacourrège
Marketing Executive, Fospha
 
Verified
The Review
Feedback summary: 

The new website has instilled confidence in the internal team, positioning them as an industry leader. Appetite Creative Solutions establishes a steady workflow and meets all deadlines. Their team is creative, communicative, and responsive.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I work at Fospha in the marketing team. Fospha is an independent attribution provider that solves marketing challenges using data science, AI, products and people.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative Solutions?

We were going through a re-positioning and a re-brand and needed a talented web developer/designer to build us a new website, showcasing the new look and feel of our brand. We did not have anyone in-house available to take on such a colossal project, this is why we decided to work with Appetite Creative, an award-winning website builder.

What were your goals for this project?

  • bring our brand to life
  • give our visitors a seamless user experience across the website
  • have a responsive design to engage visitors across all devices
SOLUTION

How did you select this vendor?

Word of mouth - we heard great things about their work.

Describe the project and the services they provided in detail.

We had external web-designers work on the website design, Tiago then started building each dynamic landing pages and optimised to every screen and mobile device. Tiago now maintains our website.

What was the team composition?

Jennifer who is the founder and managing director of Appetite Creative, and Tiago who is a website developer.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our team now feels confident in directing people to our website – having a strong website has helped us establish ourselves as experts in our industry.

How was project management arranged and how effective was it?

The project management was very effective. I was constantly in communication with Jennifer and Tiago, one of their web developers. Website launches can be a very stressful time for marketing teams, but the Appetite Creative team was extremely responsive, met all the deadlines set, were flexible and fast to implement changes.

What did you find most impressive about this company?

It was extremely easy to communicate with them and they were flexible with any changes that we wanted to make. This is extremely important when working with providers, especially when trying to meet short deadlines.

Are there any areas for improvement?

My only suggestion for the future is to do a due diligence exercise to make sure that the optimization is done correctly for all devices. There was some back and forth at some point because some pages didn't look right on different screen sizes, however once mistakes were spotted, Appetite Creative rectified them very quickly.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Digital Wallpaper Campaign for Advertising Company

"It’s very helpful to have one person directly responsible for overseeing our project."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Feb. - Mar. 2019
Project summary: 

Appetite Creative Solutions developed the creative for a digital wallpaper campaign.

The Reviewer
 
1-10 Employees
 
Madrid, Spain
John MacDonald
Co-Founder, MacDonald Media International
 
Verified
The Review
Feedback summary: 

The creative that Appetite Creative Solutions developed was well-received. Responsiveness and ability to turn constructive feedback into implementable, on-time deliverables were hallmarks of their work. Their flexibility and speed made them a valuable partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm one of the founders of a digital advertising company in Spain. We work with global media agencies, helping them find solutions for their advertisers in the Spanish market and throughout Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative Solutions?

We wanted help with the creative aspect of a campaign to develop digital wallpapers for a client. 

What were your goals for this project?

We needed to quickly develop the creative for our client because the campaign start date was quite close.

SOLUTION

How did you select this vendor?

Appetite Creative Solutions has helped us in the past, so we knew we could count on them as a professional partner we can trust. Working with them is always a great experience.

Describe the scope of their work in detail.

Appetite Creative Solutions helped develop all of the creative. They also made changes according to our client's needs.

What was the team composition?

Jade (Media Campaign Assistant, Appetite Creative Solutions) oversaw this project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Most importantly, they provided the prompt development of the creative.

How effective was the workflow between your team and theirs?

Jade’s project management was extremely effective. It’s very helpful to have one person directly responsible for overseeing our project. 

What did you find most impressive about this company?

Their flexibility, and the speed with which they answered all of our requests was truly impressive.

Are there any areas for improvement?

No, I can’t think of anything.

5.0
Overall Score We're so pleased with their partnership.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    We're happy with the results, especially given the short time frame.
  • 5.0 NPS
    Willing to refer