Connecting Brands to Todays Audiences
CONNECTING BRANDS
We are a multi-award-winning creative technology company with a passion to bring advertising to life, inspire others through creativity and innovation and deliver results.
We connect brands to their audiences in today's world.
We will make your brand stand out and deliver the right message using the latest technology.
We have expertise across a variety of ad formats, connected packaging and digital advertising campaigns– which we can design, create and deliver quickly. We are the creative tech studio of world firsts. We produced world-first liquid Skins, world-first whats app ads, Unique QR codes on connected packaging and innovative lead capture ads that are connected to clients CRM.
We deliver effective branding, digital campaigns and projects across the EMEA, Americas and MENA regions. We have a flexible, agnostic approach, with our unique digital solutions, branding and marketing skills.
We can deliver audiences to stores, build engaging gamification platforms, bring high levels of engagement through unique formats, branding that cuts through the clutter, social media management and gamification that drive better messaging and interactions.
We work for clients such as Armani Hotels, Disney, Mercedes, Tetrapak, British Airways, Pepsi, Marriott, Emirates and Royal Bank of Scotland
Top 1000 B2B companies-Global 2020
Top B2B Company 2018, 2019, 2020
MENA Best Digital Creative of 2017
Drum Clutch Top Digital Agency of 2018
Top Creative & Design B2B Company of 2019
Top UK Advertising and Marketing Agency of 2019
Best Digital Advertising Campaign-Middle East Digital Awards
Clutch top Digital Agency-Marketing and Advertising
Top Social Media Marketing Agencies- Spain
Top Video Production Companies - Spain
Top Creative Agencies in the UK by The Manifest
The Founder and Managing Director of the agency, Jenny Stanley is a nominee for 100 Digileaders of 2020 and IoD London & South Award-Director of the Year
Our new webpage has also just had an Honorable Mention from awwwards!

headquarters
other locations
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UMEIRAH LAKES TOWERS, CLUSTER T FORTUNE EXECUTIVE TOWERS OFFICE 1901Dubai 34HX+HJUnited Arab Emirates
Focus
Portfolio
Tetra Pak, Jaguar, Patek Philippe, Honda, Disney, Land Rover, Cadbury, Smirnoff, Lenovo, Sprite, Lego, Chevrolet, Vodafone, BMW, Chanel, Bulgary, Bentley, Porche, Bacardi, Samsung, Hilton, Nissan, Renault, Opel, Hitachi, Marriott, Mercedes, Pepsi, Pfizer, Audi, Red Bull, SkyTeam, VW, Asics, Guinness, Dior, Ralph Lauren, Swarovski, Netflix, Armani, Starbucks, Coca Cola, Fospha and many more.

Connected Packaging Showreel
A short flavour of the recent gamification, web apps and connected packaging we have produced.

Rebranding for Arishi
Arishi is a collaborative and consultative brand who aim to help their customers reach the right solution for their technology needs. Their history has seen them work with many organisations, agencies, and startups and have always strived to find the best, most technically straightforward and robust way to support them.
The Challenge
Arishi is an experienced agency, and that means that they have had to keep up with trends and technologies since. When Steve Jobs returned to Apple in 1997, he changed Apple's rainbow logo to a sleek metallic one. The rainbow design suddenly looked dated.
Arishi certainly did not need to change their fundamentals, their ethics, or their core beliefs; they just needed to better present them to a newer audience.
The Solution
A complete rebranding including a new website UI design, brand guidelines, modern look and feel for their Sales Deck and an original proposal template document. We wanted to build further trust and proudly show off their values.
A clear and vivid logo was then broken up to create styling shapes that would be used across the design. Doing this meant that a uniformed look and brand feel was maintained subtly, yet profoundly.
Results
A complete Appetite Creative Soulution. Unique and varied business cards show off the company colours and make a statement of design and quality, this is reflected again in the brand new email signatures which keep the designs consistent. The brand image has been jazzed up and the core values exposed and celebrated in a classy, impactful, open and consistent manner.
Client Feedback
Appetite Creative approached our project with creativity and agility. The team captured our vision beautifully, gave us very credible design options to work through and did so without unnecessary consternation. We've worked with a lot of design agencies throughout the 20+ years we've been in the industry and their engagement with us has been very refreshing.
-Andrew Elia, Managing Director of Arishi

Rebranding and a new website for j2 Aircraft Dynamics
j2 Aircraft Dynamics is a UK-based company, established in 2006, that sells its own proprietary software, the j2 Universal Tool-Kit, a proven application in several areas including Aircraft design, Building of Dynamic Flight Models, Flight test risk assessment, planning and data matching, and Air accident analysis, among others.
The Challenge
As j2 Aircraft Dynamics provides market-leading products and services which can save customers up to 40%, the goal of this project was to communicate these outstanding capabilities and business benefits to prospective customers.
Therefore, Appetite faced the challenge of designing and building a complete, outstanding and fully-functional website that links to the company’s social media, visually positioning j2 as a disruptive leader in their market.
The Solution
As a digital agency, specialising in tech marketing campaigns, our task was to create a leading brand perception for j2. We usually do that through great looking website design and development, providing evidence and testimonials in order to build trust and instil confidence in prospective customers.
In j2 Aircraft’s case, showing strong and validated claims such as a “40% Saving” on the front page was critical and one of our first moves. Besides that, we also improved j2 Aircraft’s products’ visibility by developing the website as an engaging, responsive and visually attractive digital brochure from which all services provided by the brand could be seen.
Results
A fully responsive and functional website, built alongside with a powerful yet easy to use Content Management System. This will allow simple website and content changes to be implemented by j2 Aircraft quickly and without needless costs. Also, the website is optimised for SEO and, with the use of WordPress, a dedicated SEO plugin (Maths Rank) was set up and configured, ensuring the efficiency that a market leader’s website requires.
Get to know more about the project:
www.appetitecreative.com/case-studies/j2/

Brand New Platform for PI Healthcare
Pi Healthcare is an experienced company dedicated to delivering KOL & stakeholder strategies for the global healthcare/device/biotech & pharmaceutical industries.
Taking cultural nuances into account, Pi Healthcare builds valuable strategic market research analysis and solutions for global, international and national organisations in the healthcare community, empowering them to gain deeper, influential insights into stakeholder mapping, and to develop relevant plans.
The Challenge
For businesses that used to host a considerable amount of face-to-face events, COVID-19 has dealt the worst blow. Pi Healthcare needed to act swiftly to confront this challenge with a digital approach that diminished the inconvenience of meeting in person; whether it was due to commuting or the concern of virus transmission. On the other hand, Pi Healthcare wanted to enable clients to access their seminars whenever available, rather than waiting for a live event at a fixed date or hour.
The Solution
Appetite Creative Solutions designed and built a healthcare platform for Pi Healthcare, where they could host virtual seminars through pre-recorded videos around trendy healthcare-related topics for their clients.
The platform is fully secure and users have to first be invited in order to access. Through the admin dashboard Appetite created, Pi Healthcare had complete control over who to invite. The dashboard gave them the ability to send out automated emails containing unique codes to access the platform, with just a click of a button.
Results
The platform turned out to be a success! With more than 95% of invited users being converted into registered users, and with 90% actually signing up for the virtual seminars, the platform developed by Appetite Creative helped PI Healthcare solve the inconvenience of face-to-face events at this stage.
There was also a significant boost in video views since the launch of the platform, with an increase of 5,000+ in total, 700+ were full video views.

Connected Experience for PepsiCo
PepsiCo is a company that really doesn't need any introduction. Following the rise in popularity of direct-to-consumer mobile technology among millennials, PepsiCo decided to utilise innovative gamification technology within its Dare to Do More graduate recruitment process, in partnership with creative technology studio Appetite Creative.
The Challenge
PepsiCo wanted new ways to connect with top talent and deliver an educational and engaging candidate experience. The challenge for Appetite was to develop and deliver a creative and innovative approach to ensure candidates have a positive experience, interact with the full suite of brands and have fun during the recruitment process.
Appetite used gamification to set both the company and the candidates apart, and aligned to the core company values alive. Aspects of this included PepsiCo's mission of accelerating brand growth through consistent, meaningful and beautiful brand ecosystems across multiple touchpoints, to create relevant brand experiences.
The Solution
Appetite designed the PepsiCo Games web-based app experience to be integrated with the open innovation platform used for the Dare to Do More Challenge.
Potential candidates can select an avatar or take a brand based selfie. Options are then presented to the user which include scanning a PepsiCo product, creating a themed selfie, or one of 3 customized games.
All games are fully animated, dynamic and come with a countdown timer, encouraging users to compete to earn points while fighting against the clock.
For the recruitment team, Appetite Creative created administration accounts which gave them access to an overview dashboard for the platform.
Results
The solution delivered by Appetite Creative was the Dare to Do More Challenge PepsiCo Games web app.
The app was a success among the candidates, within the first two months more than 500 users registered, with almost 300 page views and an average session time of more than 8 minutes.

Connected Packaging for Tetra Pak
Tetra Pak is the world's leading food processing and packaging solutions company working closely with their customers and suppliers to provide safe food. The brand is on a journey to become more sustainable and want to take their consumers along with them on their journey, by sharing their efforts and educating them on environmental issues.
For the second year in a row, Appetite stepped in to help them spread and promote their sustainability message, by merging Tetra Pak’s commitment to the environment, with our expertise in web app creation and marketing.
The Challenge
Tetra Pak wanted to find a way to inform consumers about their sustainable packaging efforts in a fun and engaging way through gamification that was both entertaining and educational.
In order to ensure engagement, we also needed to drive awareness to the products in stores where the QR code would be available to be scanned, providing access to the games.
The Solution
We developed a gamification platform that was fun and educational about Tetra Pak’s sustainability efforts and practices. The themes were “Renew”, “Reduce” & “Recycle”, with 3 games related to these topics.
We also created sets of social media templates to generate awareness about the games and to educate consumers on Tetra Pak’s sustainability.
Results
Tetra Pak wanted to find ways to integrate their products while educating consumers about their sustainability efforts. Appetite achieved that through connected packaging, by creating games that were found through the scanning of QR codes on the Tetra Pak packages. To create awareness about the games and sustainability, we also produced social media templates to be shared on Tetra Pak’s social channels.
Our results have been quite impressive and we only expect them to grow. So far we have achieved 43,397 scans on packaging, 49,584 users played the game, which lead to 513,951 website page views with 2:00 min average time spent on the page.

Spot a Home Social Media
Spotahome is a mid-to long-term online booking platform for home rentals.
They required management of their social media accounts including Instagram and Facebook. They needed some refreshing and engaging content to post and encourage their followers to use their services. They wanted to see growth in engagement and growth in followers.
The Challenge
The challenge was to grow the engagement on Spotahome's Global and Spanish Facebook accounts, and their Spanish Instagram account. The goal was to maintain their current followers and also gain new ones whilst increasing engagement all around.
The Solution
Our solution was to create visually stimulating content paired with engaging captions, together with hashtags. We also created interactive polls to target their audiences. We also integrated blog posts and ran promo ideas such as competitions. We also directly engage with their followers by responding to all messages and comments, using a message template given to us by Spotahome ensuring consistency in the brands messaging.
Results
We've built a long lasting relationship with the Spotahome team.
Since our management of their social media accounts, which includes the Global and Spanish Facebook accounts and their Spanish Instagram account, we've managed to increase their engagement, reach, and followers.

Anyclip Website Design
We engaged with Anyclip, the AI-driven video content data and monetization pioneer, to refresh the website and bring it to an international, European wrapper and bring it up a level that represented the quality of the content and partners that Anyclip wants to be associated with.
The Challenge
The challenge was to design and build a new website with a new vision. As a company that provides highly technical services, the website needed a logical and navigable structure to clearly communicate key messages and drive leads.
Equally, the global scope of Anyclip as a company demanded a website that would engage people across a variety of markets, and a variety of different target audiences, each with different objectives.
The Solution
We delivered a totally refreshed site with an easy-to-use backend, meaning the new site could be updated constantly.
We integrated their marketing database, gave them the ability to create new landing pages easily for their marketing campaigns and transformed their website from a linear brochureware site into a site that looks great but also generates leads.
Results
An improved organic reputation alongside SEO management meant that traffic to the Anyclip website was greatly increased.
In business terms, Anyclip saw a notable increase in the opportunities pipeline as well as a material increase the number of investor meetings they had.
“Working with Appetite to create a destination and content that resonated and with the likes of LeadForensics to understand unregistered traffic more, a material difference was delivered. Jenny’s team overcame a lot of issues faced by the business - non-domestic mistrust, intermediary mistrust, network legacy mistrust. The industry has been burned by players who have tainted everyone and sadly it takes a lot of work to address this - the first step being to pin-point the message the shop window gives.”
Adam Hopkinson,
Managing Director of Anyclip

Squirro Branding & Web Development
Squirro defines itself as a “group of talented individuals from around the globe who love working with each other”, and came to revolutionize the business world by delivering insanely great results on enterprise data.
The Challenge
As an international company specialized in cutting edge technology, Squirro realized that there was a clear mismatch between the way they were presenting themselves online and the way they wanted to be seen by their target audience and customers. Their iconic squirrel character was outdated, the website design unstylish and there was an urgent need to improve the page’s speed, which ultimately led internal managers to feel that Squirro’s online presence was not aligned with their field of expertise.
The Solution
Appetite created stationary & brand guidelines, updated the colour palette and created new icons to decorate the website’s pages, in order to ensure that the overall look, message and feel reflected the new branding.
Therefore, Squirro’s iconic squirrel was rejuvenated, and adapted to the different fields of expertise of the brand, giving rise to four new squirrels and environments: the general, the banking, the insurance and the manufacturing squirrels.
A new portfolio, involving case studies and sales presentations, was also thoroughly designed with the goal of instilling confidence in the brand, elevate its engagement opportunities & leads, and ensure that all Squirro’s sales messaging was uniformed.
Results
Appetite Creative delivered a new hybrid website - a fully custom built theme from the UI design all the way to the Front End development and connected to WordPress. The website is now responsive, functional across all devices and highly engaging.
Also, the harmony across the brand’s portfolio is now evident, as the colours displayed in the website and sales presentations are uniform, instilling confidence and professionalism in the brand.

IPONWEB - MediaGrid video
IPONWEB launched The MediaGrid as an antidote to many disruptions in the programmatic landscape. Purpose-built for agency buyers and premium publishers operating in a new era of programmatic, The MediaGrid creates an open environment that brings buyers and sellers closer together and empowers both sides with powerful supply curation and management tools to drive greater trading efficiency, performance, and value in programmatic. The problem with such innovation is often not the product itself. It is that many businesses simply don’t know or understand how they may benefit from using it, and this is where Appetite Creative Soulutions were called in to bring the product to life through visualization and innovative engagement.
Appetite Creative Soulutions created a 90 second explainer video to present both the technical capabilities and business value of The MediaGrid in a visually appealing way. The video is exciting, interesting, and straightforward; helped by harnessing attractive visuals and delivering a clear message to grab the audience’s attention quickly. Moreover, it does all of that in just a few seconds.

Xynon logo
They needed to create a brand which would comminucate to their three audiences, Customers, Investors and Collaborators. They were looking for a branding project which would help them form a common understanding within their founders group, as well as forge an identity and the culture that espouses their objectives.
We created a logo which worked with the key pieces Xynon wanted to communicate Accuracy, Reliability, Transparency, Flexibility, Deep Technology, Understanding, one of their comments “we want this brand to identify with the sight of a hypertrophic cat floating on The Tyrrhenian Sea” - So we knew we had to use blue somewhere ;) We chose a font which was both professional but also futuristic and would work at all sizes. The brand is a tech-focused one so we chose images which reflected that and also added a touch of interesting animations to bring the page to life. There is no physical product so it is something we had to gain users confidence through trust in the professionalism and design of the website itself and branding.

Pandora Liquid Desktop Skin and Mobile Interscroller
Pandora needed a unique way to engage their customers over the Christmas period. We needed to market Pandora’s products as gifts over Christmas, to both male and female audiences. Whereas the typical Facebook and Instagram feed is overwhelmed with marketing promotions, Whatsapp engagement is still very underused by brands.
We innovated by being the first global agency in the world to enable Whatsapp sharing in a banner ad. As well as creating a Liquid Desktop Skin and a Mobile Interscroller individually for both female and male audiences, we built creative units which enabled us to incorporate Whatsapp into the campaign. The user could click on the Whatsapp icon and opt to share the product with a contact or send a message directly to the brand, increasing direct engagement between the brand and audience. The innovative campaign also included a Christmas countdown timer and separate creative messages for men and women.

Unibets Mobile Game
Evolving in a fiercely competitive global market including other big players like 888Holdings, GVC Holdings, William Hill and many others, Unibet faced the challenge of differentiating their service from the rest.
Their objectives were to increase awareness and to drive their mobile application downloads. They wanted our help in creating a marketing strategy that would allow them to attain their objectives.
Our strategy was to drive Unibet to interact more with the world of football, their largest betting audience. Therefore, we designed for them an interactive and dynamic mobile game where we put the user in the heart of the action, mimicking football gameplay.
Our interactive and dynamic mobile game ran in rich media versions for 7 different languages: English, Belgian French, Belgian Dutch, Romanian, Norwegian, Danish and Swedish. All the versions had a different API integration for the prize.
You can see the gameplay here in which the challenge is to not let the ball touch the ground.

Liquid game for Hotel Transylvania 3
With the release of the animated film Hotel Transylvania 3: Summer Vacation, Sony Pictures Animation needed an innovative way to reach and engage their audience to promote their summer blockbuster. Appetite Creative was tasked with designing from scratch, building, and testing a fully responsive unit that would reach at least one million users.
We designed and created a candy crush style game in which users would match up characters from the film. We added the video trailer and ticket buying options and three levels of fast-paced, gorgeous gameplay. Each of the three levels would hold a new set of four characters for users to match horizontally or vertically. To increase excitement users were against the clock, each level had only 30 seconds to reach the minimum score or replay that level.
We had no prize to offer, so instead users were motivated through the game experience by the design itself and motivated to proceed to the next level and collect the themed bats. We tripled the target reach in the lead up to the national premiere, and had thousands of users playing the game, interacting with the brand and watching the trailer. We hit an astonishing engagement rate of 13% on mobile and 5% overall.
Due to Canadian law requires that advertising to children must be user activated, so users had to first interact with the MPU banners before they could start playing the game. Our biggest KPI was engagement time, we achieved a huge average dwell rate of 4 minutes and the longest session played was 9 minutes! 40% of users watched 100% of the trailer!

Vodafone Treasure Hunt
Vodafone X has teamed up with Appetite Creative and OMD to offer the chance to win a brand new iPhone. On Wednesday, 6 June, 2018, Vodafone X hid a brand new iPhone somewhere in Dundrum Town Centre as part of a public treasure hunt. There was no dog-eared map with an X marking the spot with this one though: the clever heads at Appetite Creative Solutions made it 100% digital and completely via smartphone
Here’s how it worked. You show up at the Vodafone Store at 1pm. Once there, whip out your phone and scan QR code and you have your first clue. You’re off and running from there. Each code you scan will lead you to the next spot. If you do it right, you should end up back in the store after visiting three locations. The fastest time on the day wins.
The campaign had 73 participants running around town and one lucky winner with a gleaming new iPhone. 411 Instagram likes, 61 Facebook likes along with a huge message thread as well as almost 300 article covering it means that we are already in the process of setting up the next series of treasure hunts. Keep an eye out in case they come to you!

GAA and Shazam
Gaelic Athletic Association is the largest sporting organization in Ireland. Founded in 1884 by highly spirited Irishmen that realized the need to establish an organization to make athletics accessible as it was once played solely by aristocrats during that time.
GAA promotes hurling, handball and football. It also promotes Irish music, song and dance to enrich its cultural heritage. Today, GAA has over 2,200 clubs in all 32 counties of Ireland. GAA collaborated with Shazam, Electric Media and Appetite Creative to create an entertaining mobile experience. Users could Shazam the TV ad and enter the branded mobile experience. Mobile users can take then a selfie, choose their county and a flag with their chosen crest and phrase will appear. Users also had the option of a fan cap with which they can adjust to different sizes and move around. Users can share the selfie on Facebook or Twitter for a chance to win 2 tickets to the Irish Football Final. Impactful and intelligent selected Rich Media formats make customers consider new products and help brands to stay the leaders in rapidly changing competitive markets.
Interaction rate within the app: 4.65% that is by 8 times higher than the benchmark 0.61%
Users shared their selfies: 31% (Facebook) and 59% (Twitter).

Advent Calendar
After partnering up with The Independent we wanted to create an advent calendar which would offer users the opportunity to win a different prize, offered by a different advertiser each and every day. The challenge was to be able to find enough advertisers to participate and to give an offer for each door and make it compelling enough so users would come back and enter the competitions every day! In addition, each advertiser only had 24 hours available to them before it became the next advertisers turn.
We were able to fully generate and automate a smart calendar system, capable of organising and identifying different dates and associated events across all devices and environments.
We built solid code that worked cross-platform. An ambitious campaign that stood up to everything that we could think to ask. A triumph of ambition, development, creativity, and execution.
An outstanding 40.73% CTR on all screens (mobile and desktop), over 200 times the benchmark. Average dwell time was almost four minutes!

Liquid Skin for Cadbury
For this full page digital ad displayed on Mummy Pages, a leading brand-safe mum’s website in UK and Ireland, Cadbury's collaborated Sheology and Appetite Creative to produce a 'liquid skin', an interactive scrolling ad.
The ad transformed the article into an interactive experience for users in which audiences can engage with the iconic pouring milk image, was activated on scroll and characters popped out from the sides.

BI Reporting Integration, Automation and Dashboarding for Initiative (IPG MediaBrands Group)
The Company Initiative is a global communications network within IPG Mediabrands, one of the world's preeminent media service entities and part of Interpublic Group. Initiative employs more than 3,200 of the most creative and dynamic people in 94 offices across 80 countries and manages approximately $16 billion in billings annually.
Lots of clients, lots of data, and no easy way to analyse either quickly or effectively. IPG Initiative needed to centralize all marketing data for their clients (starting with Warner Bros).
The Solution Liquid Data by Appetite's technology, a robust and flexible platform, plus Liquid Data by Appetite's experience in managing complex big data marketing projects. More than 24 different data sources in a unique, fast, and reliable platform for later use in a licensed Dashboarding tool.
Four-month sin; the results of IPG's relationship with Liquid Data by Appetite are clearly positive. The project has not only exceeded all that was required but has done so in a timely fashion.
Information in numbers:
Dashboards: 20, graphs: 60, KPls with the benchmark: 50, Deadline: 4 months
Initial Processed Data: 5Gb
Processed Columns/Day: 400
ProcessedRows/Day: >10k
Data Sources: 14 (including DCM, DCM Reach, DBM, AdWords, Google Analytics, Facebook, AdGlow, IAS, TV, OOH and Magnum+, IPG's internal billing platform, among others)

Dynamic Creative Optimization for Best Western Hotels & Resorts
Celebrating more than 70 years of hospitality, Best Western Hotels & Resorts is an award-winning global family of hotels located in over 100 countries and territories that offer accommodations for all types of travellers.
Having so many hotels and resorts across so many countries is quite some feat, but success on this scale can also bring complications that other, less accomplished, companies might not foresee.
Best Western needed a way to focus their advertising. There would not be much point in offering somebody a hotel in Bali if they were waiting for a bus in the centre of London. So, they needed a way to tailor each experience to each user, and in doing so, offer the widest variety possible, to the largest demographic possible.
This is where Appetite Creative stepped in, we created an MPU and a leaderboard which dynamically updated to show the most relevant hotels for each user who viewed the ad. Two animated, interactive, and dynamic ads to suit each user as if it had been designed exclusively for them.
An astonishing engagement rate of 86.62% shows just how effective this was. That means that on average, nine out of every ten people that saw the ad used it. A remarkable figure that led to an increase in ROI from 1.13 to 1.40. Engagement rate: 86.62%, ROI increased from 1.13 to 1.40.

Website for Fospha marketing
https://www.youtube.com/watch?v=CAN6JJOWfY8
Fospha Marketing collaborates with Appetite Creative to build a fully responsive hybrid style Appetite Creative announced it built a fully responsive hybrid style of website for Fospha Marketing, the award winning multi-touch attribution provider and disruptor. The build, which was completed in under 5 weeks, used the most recent and modern web trends to create a truly dynamic, fast and engaging experience for the user. The website was built as a JavaScript SPA (Single Page App) with added support to SSR (Server Side Rendering), to deliver additional SEO and performance benefits.This hybrid model was used in conjunction with WordPress as back-end platform and API provider and all the content feeding the website is provided by connection to a back-end API. By using WordPress back-end, the Foshpa Marketing team users are able to use a well known system and can easily update the website content, even with limited coding skills.Our objective was to create a high impact, agile and cutting-edge site that delivers a great experience for visitors and showcases quality content (…) We wanted a highly accessible interface with a company that works in partnership with our team and we feel like we have achieved that with Appetite with a unique website and exceptional service.Fay Miller,CMO, Fospha Marketing

Augmented reality app for Coca Cola’s Rani Juice
Rani is a famous brand of fruit-based beverages manufactured by Coca-Cola company. Since the main group of clients is young people, Coca-Cola was looking for an innovative solution to increase brand awareness and boost sales of "Rani float". Appetite Creative had a successful experience with customer engagement, so we were excited about the project of Coca-Cola. The main challenge was to attract and keep the attention of the people under 26. Therefore, Appetite Creative decided to plan mixed digital and offline promotion. It consisted of adding QR code to each can of "Rani", development of augmented reality app and spreading information around social media.
More details in video: https://youtu.be/RHe8AvJ_gfU
Reviews
the project
Rebranding for Digital Advertising Services Company
"There’s been amazing responsiveness and execution on Appetite Creative’s part."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a marketing executive at a digital services partner. We work with both agencies and clients to help them with their digital advertising across different channels.
What challenge were you trying to address with Appetite Creative Solutions?
We’ve recently rebranded, and we used Appetite Creative’s services to help us with that process.
What was the scope of their involvement?
We’re working with Appetite Creative’s marketing team to increase our awareness and engagement, mostly across social media. We work with them on a monthly basis to get content onto our social media — we feed them content, and they create the visual and other content to be posted on social media.
The team is also doing some copywriting for us for some thought leadership pieces. They’ve created a few videos for us as well.
What is the team composition?
We’ve been very closely working with Yannik (Marketing Sidekick), who we have the most contact with. We also work with Adam (Writer).
How did you come to work with Appetite Creative Solutions?
I think the decision was made by my manager, so I don’t know the answer.
What is the status of this engagement?
We’ve been working together since September 2020.
What evidence can you share that demonstrates the impact of the engagement?
Since it’s only the beginning of the partnership, we haven’t really been tracking them, apart from the social media metrics we get. We’ve seen average engagement and clicks increase across all our social media sites, which have been great.
How did Appetite Creative Solutions perform from a project management standpoint?
Appetite Creative has been really great at managing the project. They’ve always been extremely responsive to all the requests we’ve made as well as the feedback we’ve given. The team is always able to produce what we request and need in terms of content under the framework we’ve agreed upon. They’re prompt and reliable, and they respond to emails in a timely manner. It’s been really good.
What did you find most impressive about them?
We’re impressed with how responsive they are to whatever we need them to do, whatever the time frame is. There’s been amazing responsiveness and execution on Appetite Creative’s part.
Are there any areas they could improve?
We work in adtech, and it can be hard to understand what we do and what we provide for clients. While it’s understandable why they’re not very familiar, they could try and understand a bit more and get more familiar with our product, so they could provide even better content than they have. Obviously, we’re only in the fourth month of the partnership so it’s understandable that it’s not completely nailed down yet.
Do you have any advice for potential customers?
Encourage Appetite Creative to take the lead on projects, and open them up to provide suggestions. Give them the freedom to not only respond to the tasks you’re giving them, but to provide suggestions as well. Also, be as responsive as they are — if you’re both giving the same amount of effort, you’re going to get the most out of the relationship.
the project
Social Media Marketing for Real Estate Booking Platform
"It was like having extra members of the team."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Spotahome is a 100% online booking platform, offering an exhaustive list of apartments, rooms, studios, and student residencies. The company focuses on finding residential rentals for mid-to long term stays of a minimum 30 days, depending on city regulations.
As Brand & Communications Manager, the role includes responsibility for content marketing and community management across the major social media platforms.
For what projects/services did your company hire Appetite Creative Solutions?
Appetite Creative Solutions was hired to help the company increase the bandwidth across projects and relieve the team of the time-intense task of creating and curating content for users, as well as scheduling and planning.
What were your goals for this project?
The project goals were to have a more consistent content calendar, with the ultimate aim of increasing reach and engagement.
How did you select Appetite Creative Solutions?
We underwent and extensive pitch process, interviewing a number of agencies across London and Madrid. We asked each for a content calendar proposal, a sample of content they would propose for our business and a budget.
We selected based on how well the proposed content fit with our briefing and our brand and considerations on price/quality. One thing that really stood out as a benefit for us with Appetite Creative Solutions was that they have offices both in London and Madrid, two major markets for Spotahome. The international team was also a bonus.
Describe the scope of their work in detail.
Appetite Creative Solution's team worked as an extension of our team rather than an external provider. They proposed a weekly content calendar which was reviewed by our team.
They then went ahead creating the content, selecting images, linking to blog articles and putting together the posts before scheduling them. Their team also stayed on top of public comments, essentially managing the community and highlighting it to our team when we needed to escalate any particular issue.
It was a huge weight off our shoulders to know we didn't have to check on social media continuously.
What was the team composition?
As mentioned above, the team worked as an extension of Spotahome's team, in a collaborative manner. Their team proposed content, it was signed off by the Spotahome team and then created by their team, however Spotahome's in-house creatives would often contribute visuals as well.
Can you share any outcomes from the project that demonstrate progress or success?
We saw significant increases in both reach and engagement across our social media channels.
How effective was the workflow between your team and theirs?
Very effective. It was like having extra members of the team.
What did you find most impressive about this company?
Extremely creative solutions and very proactive.
Are there any areas for improvement?
We had a limited scope because of our budget however it would have been good to have had more budget for owned content.
the project
Branding and Web Design for Restaurant
"For the quality provided, their price point is very good."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner and operational manager at P&A operations based in London. We established a restaurant called Nutshell in London. This is our main trading point at the moment.
What challenge were you trying to address with Appetite Creative Solutions?
We needed help with the company branding from the website to the logo, the stationery, and anything related to the visual branding of the company.
What was the scope of their involvement?
When we first started with them, we met with them and went through the concept behind the restaurant. Because of their background, we feel that they managed to capture what we were trying to achieve from the branding and the website. We were trying to reflect on the story behind the restaurant, the story behind the menu, and why we decided to bring it to London.
We met with Jennifer (Managing Director) and we went through the requirements which were mainly to design the logo and the color scheme that matches the design of the restaurant created by the interior designers. We also needed them to design the layout of the website. They suggested the layout, the stationery we need to go with, and the menu layout and design.
For a couple of meetings, we were just discussing with them about what we wanted to achieve and what sort of user experience we wanted them to have. They suggested the layout, which parts would be interactive, which parts would be more informative, and different layouts for the different sections.
They’re still managing our website and whenever we need additional designs. We’re constantly changing things on the website because our services and things that we offer our customers are changing.
What is the team composition?
Our main product manager was Jennifer. There were 2–3 people working on this project. We had someone dedicated to the logo and the main design elements, and we had another person working on the website.
How did you come to work with Appetite Creative Solutions?
We were searching online for a London-based designing company. We felt at ease choosing them because of their clients. When we met with Jennifer, she seemed to get what we were trying to achieve. The price point was really good for us considering it was our first project.
How much have you invested with them?
We spent about £6,000 for the main project (approximately $7,680 USD).
What evidence can you share that demonstrates the impact of the engagement?
Since our restaurant has a changing menu, we wanted something that’s user friendly and easy for us to update but still looks good. That was the highlight. Even though it was designed from scratch, they still managed to make it friendly. I can easily update the website whenever we need to and it will be integrated with the website. I had zero experience with anything web-related, but they’d make sure it’s all done properly. For the quality provided, their price point is very good.
How did Appetite Creative Solutions perform from a project management standpoint?
They’re very responsive whenever we need to change or update something. This was good because sometimes we need things done very urgently. One time we needed something quickly, and the project manager communicated with the design team immediately. We didn’t have any issues with the deadlines. They sometimes delivered even sooner than the deadlines.
What did you find most impressive about them?
During the initial meeting, when we met with them, they captured what we were trying to achieve without having to go back and forth a lot. After the initial meeting, the first design files and mockup of the website was already almost there with only needing minor adjustments.
Are there any areas they could improve?
When it came to designing the menu, that was the only part that needed a bit more reviewing in terms of capturing the necessary information.
Do you have any advice for potential customers?
I recommend working with Jennifer. She’s very responsive and helpful. Everyone else we dealt with was also very helpful.
the project
Newsletter Dev for Wealth Management Firm
"I found them very easy to deal with."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Managing Partner at a Wealth Management firm based on Oxfordshire. We offer financial advise to individuals and business owners.
For what projects/services did your company hire Appetite Creative Solutions?
We wanted help to deliver an e-newsletter and more of a digital strategy as historically we have been very traditional in our marketing and relied on client and professional referrals and events.
What were your goals for this project?
To deliver a e newsletter to be distributed to our clients and prospects, which we could then easily replicate as and when we wanted to communicate electronically.
How did you select this vendor?
They were highly recommended by a professional connection, I had a chat with a number of different firms however Appetite quickly understood the issue and put me at ease.
Describe the scope of their work in detail.
They initially talked me through a digital strategy of which we are looking to implement throughout the year. Then helped create the design and content and create a e newsletter template. They then created this on mail chimp at set everything up through this system.
What was the team composition?
I have worked with Jenny the MD and then a number of her associates who were all very in tune with each other and clearly communicated with each other to make sure they kept up to date on the project which I liked!
Can you share any outcomes from the project that demonstrate progress or success?
It is too early to share deliverables from the project or strategy, however I am very confident that we will see an increase in engagement and leads.
How effective was the workflow between your team and theirs?
I found them very easy to deal with and in particular found Nicolle really responsive and helpful with my numerous requests.
What did you find most impressive about this company?
Their speed to deliver on what was required and their ability to make me feel very comfortable and confident in a new process and strategy for us.
Are there any areas for improvement?
At this stage I honestly can’t fault them!
the project
Web Design & Branding for Fragrance Subscription Co.
"I’ve been really pleased. They’ve gone above and beyond."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder of Scentropy, a fragrance subscription service. We also have an online shop where customers can buy the fragrances.
What challenge were you trying to address with Appetite Creative Solutions?
I knew that I wanted to sell and enlighten the public to niche fragrances, but I had nothing other than a brand concept in my mind. I had no vision of colors, branding, or logos, so I hired Appetite Creative Solutions to develop a brand as well as a website.
What was the scope of their involvement?
Appetite Creative Solutions was able to come up with a great logo, branding, and color scheme. They gave us several options to choose from. Once we’d decided on one we’d like, the team designed and developed our website using WordPress. I come up with content for the website, and their copywriter edits it for SEO before publishing it.
The team is also managing my Facebook and Instagram accounts, as well as digital marketing campaigns.
What is the team composition?
There have been about five people in total. There’s one person setting up the backend, database, and email system. We’ve also worked with content creative writers and a studio manager.
How did you come to work with Appetite Creative Solutions?
I looked up the top five companies on Clutch that were within my budget and chose Appetite Creative Solutions.
How much have you invested with them?
We’ve spent £25,000 (approximately $31,000 USD).
What is the status of this engagement?
We started working together in February 2020, and it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Appetite Creative Solutions has done a good job. When the site went live, there were tiny issues but they rectified it within 30 minutes.
The website is great. It’s slick, and it does what it’s supposed to do. I’m happy with everything so far.
How did Appetite Creative Solutions perform from a project management standpoint?
Their project management style is very good. We have a studio manager, who functions as our project manager. They give me presentation packs to describe what they’re going to be doing with the project timelines.
The completion only ran over by a week, but based on our subscription model, I wasn’t in a rush, so it didn’t matter.
What did you find most impressive about them?
The way they support us is impressive. They tailor what they can to our budget. They’ve gotten us the best bang for our buck.
Are there any areas they could improve?
No, I’ve been really pleased. They’ve gone above and beyond. Appetite Creative Solutions bend over backward.
Do you have any advice for potential customers?
Be upfront and honest in telling them exactly what you want. You’ve got to have a vision. They ask you the questions in such a structured way that they can get relevant information that you wouldn’t be able to provide yourself.
the project
University Newsletter Creation for Higher Education Institution
"Their design skills were top-notch and they were very professional."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
IE University is one of the world's leading higher education institutions, IE shapes leaders with a global vision, humanistic approach, and entrepreneurial spirit. I am the Marketing & Communications Manager for the IE University Alumni Department in Madrid, Spain.
For what projects/services did your company hire Appetite Creative Solutions?
We have used them for: - Design - Email Marketing - HTML Code - UX/UI
What were your goals for this project?
The idea for this project was to conceptualize a newsletter for the law school alumni. We wanted the agency to come up wit the concept and design; and then code it.
How did you select this vendor?
Word of mouth and then checked out their website for more info, and was finally conviced when i saw their projects and client base.
Describe the scope of their work in detail.
Our initial reachout was in the begining of May, wanting them to design, concept and code the nesletter. Within 1 week we had a propsal for a new design and started form there. We provided them with the content for the newsletter and they developed the html code in 2 days. This is going to be an ongoing project, where they will repeat this process.
What was the team composition?
For our initial meeting we talked to Jenny Stanley (Founder) and Nicolle Brisbane (Studio Manager) to breif them on the project. Moving forward, we stayed in touch with Nicolle most of the time since she was the one managing the project. She bridged the gap between the design and development teams.
Can you share any outcomes from the project that demonstrate progress or success?
We had an 83% open rate within the first 24 hours. Additionally, we heard from the alumni community it was well recieved and got overall positive feedback.
How effective was the workflow between your team and theirs?
Highly effective. Nicolle was always following up even after we sent it to see how it went. Also, she was very good at meeting the deadlines and setting realistic expectations.
What did you find most impressive about this company?
Their design skills were top-notch and they were very professional. Given we are in spain and the newsletter is in english, its hard to find agencies with native english speakers. It was good to work with them for that reason, they doublechecked everything and made sure it made sense even it was not part of their job.
Are there any areas for improvement?
Nope.
the project
Emergency Online Appeal for Nonprofit
"They are really creative, accommodating, and quick!"
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Head of Brand Content for a leading children’s cancer charity in the UK. We provide the vital support young cancer patients need to get through their treatment and out the other side with the same life chances and choices as everyone else. I oversee our brand and content production.
For what projects/services did your company hire Appetite Creative Solutions?
As a charity, and in a time of crisis, budgets are especially limited. Appetite offered us incredible support at just the right time for our emergency appeal. The team worked with us to produce online ads for our campaign, animating static creative produced in-house and providing critical advice for the technical aspects and ongoing optimisation.
What were your goals for this project?
As a result of the COVID-19 crisis, our income has dropped 60% which puts the frontline support we provide to young cancer patients at risk. So we wanted to reach as wide an audience as possible with our emergency appeal. With an offer of free online inventory from a national newspaper, we were keen to for the ads to be as eye-catching as possible.
How did you select this vendor?
I was fortunate to have been introduced to Appetite through a mutual connection. From the initial phone call with Jen, it was clear they had industry expertise and experience in abundance. In fact I’m pretty sure I came away better educated!
Describe the scope of their work in detail.
Through a series of follow up emails and phone calls, Appetite gathered an understanding of what we were aiming to achieve, both now and in future. They put together all the creative for the online ads and provided advice on ad servers and associated costings for that. Jen also made extra follow-up calls to make sure things were on track and we would get the most out of the online campaign.
What was the team composition?
I worked closely with Jenny Stanley, Founder and Managing Director, and also with Nicolle Brisbane on the design.
Can you share any outcomes from the project that demonstrate progress or success?
This campaign has just begun. But initial results indicate the animated ads are performing better.
How effective was the workflow between your team and theirs?
Both Jenny and Nicolle were both incredibly supportive. Jenny was my main contact day to day and I liaised with Nicolle on the creative production and delivery. I spoke with Jenny almost daily in the setup phase and immediately following launch. The timescales they worked to were short but they made it look effortless getting it done on time – even with a mistake to correct (on our side).
What did you find most impressive about this company?
They are really creative, accommodating and quick! And ready to help with advice and insight based on their solid, up-to-date knowledge of the tech and platforms.
Are there any areas for improvement?
I was really happy with everything, and extremely grateful for their support.
the project
Rich Media Site Skin Builds for Ad Agency
"I was impressed by the flexibility to customize the products without being confined to rigid build frames."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are a digital advertising agency specialising in immersive ad experiences. I am the company Sales Director
For what projects/services did your company hire Appetite Creative Solutions?
We have used Appetite for various page skin build projects as they provide a bespoke responsive product that can be adapted to fit different website layouts.
What were your goals for this project?
We need the opportunity to deliver an already heavily commercialised format at scale but allowing for customisations that set it apart from the traditional format layout.
How did you select this vendor?
Appetite were able to accommodate custom build ideas & put them into practice at speed avoiding a lot of the long delays required in other product development areas.
Describe the scope of their work in detail.
For each project we either supply worked up storyboards that need to be built or raw assets with a concept idea. From here Appetite then build out the unit & certify it for delivery across our websites.
What was the team composition?
3-4 team members are typically involved covering account management & tech development.
Can you share any outcomes from the project that demonstrate progress or success?
We have been able to constantly evolve the product adding on new elements & removing underperforming features.
How effective was the workflow between your team and theirs?
for the most part it is usually good, there are at points areas of misunderstanding where my instructions are misinterpreted leading to delays but we have been able to overcome these in the majority of instances without major delay.
What did you find most impressive about this company?
I was impressed by the flexibility to customize the products without being confined to rigid build frames.
Are there any areas for improvement?
A more fluid way to be involved with the team at points of build to ensure misinterpreted work is stopped at an earlier stage. Design work can also at times miss the mark or cut corners so that should be looked at.
the project
Web Dev for Executive Search Consulting Company
"Their project management was very efficient and response times were always either the same day or overnight."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Director of startup Executive Search consulting for the Architecture and Design sectors
For what projects/services did your company hire Appetite Creative Solutions?
Building a new low cost website in Wordpress with two way collaboration on design and content.
What were your goals for this project?
Delivery at speed with a limited budget
How did you select this vendor?
Personal Recommendation
Describe the project and the services they provided in detail.
As above
What was the team composition?
Excellent personal service from Appetite Director Jenny Stanley and efficient service from Project Manager Nicolle Brisbane.
Can you share any information that demonstrates the impact that this project has had on your business?
This excellent website really powered the business launch in January 2020
How was project management arranged and how effective was it?
Their project management was very efficient and response times were always either the same day or overnight.
What did you find most impressive about this company?
Personal service
Are there any areas for improvement?
N/A
the project
Digital Marketing for Programmatic Media Buying Firm
"...they never missed an agreed deadline and made us feel like we had their attention."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Company: Digital Marketing and Data Specialists Position: MD, EMEA Pan Regional
For what projects/services did your company hire Appetite Creative Solutions?
We hired Appetite to develop a number of creative concepts to demonstrate to clients how they could apply advanced data insights to deliver engaging creative assets.
What were your goals for this project?
Entice the clients to explore a more diverse range of solutions and solidify our position as the programmatic partner of choice.
How did you select this vendor?
Myself and the client leads considered three creative agencies in the process of selecting Appetite. We were looking for an agency that would recognise the opportunity for growth with us and also demonstrate creativity to the process and flexibility. From the outset Appetite made us feel that they absolutely understood our goal, didn't over complicate the process and gave us tangible deliverables very quickly - which we could test and develop from. We clearly weren't Appetites biggest live brief or potential opportunity - but they made us feel like we had their complete attention.
Describe the scope of their work in detail.
This was a simple brief, didn't involve a huge investment, but was very important for us and the growth of our service delivery to the clients. The brief was to develop a number of teaser treatments that would encourage discussion and exploration of more sophisticated data driven programmatic campaigns. Appetite supported the ideation process, then delivered working treatments from limited source assets.
What was the team composition?
Our main contact day-to-day was MD & Founder Jenny Stanley, but throughout the process we were connected to the Appetite developer working on the asset. Our side involved client leads and a developer, all of whom fed back positively on how the relationship worked.
Can you share any outcomes from the project that demonstrate progress or success?
Two great outcomes for us as one client deepened their investment and we secured a new client on the back of the work.
How effective was the workflow between your team and theirs?
Workflow was smooth. The first treatments were rough-and-ready but Appetite worked hard to get these revised and finalised quickly.
What did you find most impressive about this company?
These guys work very hard. We knew they were relatively new and relatively small (at the time) and were juggling lots of projects, but they never missed an agreed deadline and made us feel like we had their attention. Jenny is a fantastic advocate for the business and the industry and it was great working with her.
Are there any areas for improvement?
Nope