What evidence can you share that demonstrates the impact of the engagement?
Anecdotally, the perception change of our business was material. We managed to clear up a number of complicated offerings that we have in the market, and Appetite Creative helped us do that. With regard to concrete metrics, our inbound leads increased by 20 percent and the conversion rate of those leads increased exponentially.
How did Appetite Creative perform from a project management standpoint?
They performed very well from a project management standpoint. We did a lot of maintenance conversations via WhatsApp, our project management via email, and larger conversations via telephone, all of which was largely dictated by my own working style.
There was a fair amount of complexity involved in working with AnyClip, due in part to delays because of both time zones and religious holidays. It is an Israeli business, and Appetite Creative was adept at cutting through any social and cultural barriers that might have complicated work between a Western and an Israeli company.
Their management of all the moving parts was just brilliant; we have been delighted to work with them. They not only met all the deadlines that were given to them, but also occasionally improved upon them. If there were going to be any timing issues, they informed us far in advance of the deadline.
Finally, they took care to make sure that they absolutely understood what we wanted and were trying to achieve, and then went above and beyond to deliver exactly that.
What did you find most impressive about them?
Jennifer’s involvement in the project really differentiates Appetite Creative from the other similar companies on the market. She both owns and runs the business, and is materially involved in all the projects on which they work. That makes a big difference. They may have issues with scaling up further down the line, but for now, it’s her heart and soul, her brand, and her business. Because she is so heavily involved, it works. I would be happy to both recommend Appetite and engage their services again for both current and future ventures.
Do you have any advice for potential customers?
Have a very clear idea of what you want to achieve before engaging with them—but that is true of every element of a business. Just be straightforward about what you need and they will move heaven and earth to make sure they deliver.