What was the scope of their involvement?
We have implemented various campaigns with them. Together, we’ve come up with ideas for games, high-impact ads, and design mockups, with the project managers handling execution. They’ve helped us create interscroller ads for kids’ sites, including one for an upcoming movie that has a sliding puzzle and 2 other challenges.
We either brainstorm with Jenny [Managing Director & Founder, Appetite Creative Solutions] or we simply relay what the client wants. If there’s time, they will come back to us with a mockup or a general description of what they can do, along with the costing. When we sell it to the client, we will take the scope and send it to the project manager on the production side. They will then start gathering assets from the client and building the material as per scope. Since we need to optimize projects on our own publishing sites, we make sure that they understand this direction.
What is the team dynamic?
We usually interact with their main manager, who has designers across different offices. We will work with whoever is available, usually 2–3 people at a time.
How did you come to work with Appetite Creative Solutions?
I’ve been with the company for less than a year, so I wasn’t here when our company first approached Appetite. I believe we had an existing connection with their company. They originally made a pitch to our U.K. office, and we decided to engage their firm for a bigger contract that includes Canada.
What is the status of this engagement?
We started working with Appetite in October or November 2016. Recently, we renewed our agreement.