What evidence can you share that demonstrates the impact of the engagement?
They’ve been instrumental in our internal success. We’re a marketing agency, so we don’t have in-house development resources. The APP Solutions enables us to test new ideas and build experimental solutions that we can leverage internally and offer to our clients. We have a competitive edge over market competitors because not many agencies produce their own advertising and marketing software solutions. They help us improve our company operations and client relationships, executing any idea or vision we share with them.
How did The APP Solutions perform from a project management standpoint?
They’re an insanely responsive and competent team. I’ve been impressed with every resource I’ve had the pleasure of working with. They are timely, organized, and proactive. It’s clear that they care about their clients. They actively try to understand the reasons behind each project—they don’t just execute based on the requirements that we provide. Because they understand those nuanced details, they’re able to provide feedback and suggestions to improve the final product. We treat them as a partner rather than an outsourced team. Overall, our workflow is easy and fluid.
What did you find most impressive about them?
When I first engaged them, they were a different company that soon merged with The APP Solutions. I’ve watched them evolve, and they’re moving in the direction of advertising and marketing technology. It’s an added value to their business because they not only understand technical tools and elements, but they also understand the strategies driving them.
For example, an internal project that they helped us with involved proximity marketing. When we shared the concept with The APP Solutions, they were already familiar with the technology we planned on using. They added valuable insight into our development roadmap, improving our vision for the final product.
Are there any areas they could improve?
No, I’m happy with everything about them. They’re reasonably priced, responsive, skilled, and friendly. I have absolutely nothing negative to say, which is why our relationship has lasted so long.
Any advice for potential customers?
Clients should treat them like a doctor—tell them everything and don’t be shy. If their team is aware of every business challenge and roadblock, they’ll deliver a product that solves each problem. They’ve added value to all of our projects.