SplitMetrics Growth Services

BACKGROUND

Please describe your company and position.

I am an executive at FITAPP GmbH

Describe what your company does in a single sentence.

FITAPP is a mobile fitness app for iOS and Android that helps people track workouts, measure progress and stay motivated. It covers running, walking, cycling and other cardio, with GPS tracking, goal setting, activity logging and daily summaries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SplitMetrics Growth Services to accomplish?

• We wanted to acquire engaged users through paid social on Meta. For that we needed a steady flow of high-quality video ad creatives, plus a clear plan for which user motivations and formats to test, such as habit-building, transformation, wellness and progress.

SOLUTION

How did you find SplitMetrics Growth Services?

Referral

Why did you select SplitMetrics Growth Services over others?

Referred to me

How many teammates from SplitMetrics Growth Services were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SplitMetrics built a video creative framework for our Meta Ads. They started with audience research using app reviews, forums and App Store review analysis, and defined three priority segments: health-motivated beginners, wellness-focused lifestyle movers and goal-oriented runners. They reviewed competitors' ads and current UGC trends. From that they built a modular hypothesis template combining segment, emotional trigger, format and hook.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to test various creatives and formats to get a better understanding our different customer segements and also the performance of different ads on Meta.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was very efficient and smooth in a mix of virtual meetings and a shared Slack channel for fast communication.

What was your primary form of communication with SplitMetrics Growth Services?

Virtual Meeting

What did you find most impressive or unique about this company?

I really like the systematic approach of SplitMetrics Growth Services and establishing a testing framework which eventually brought us to some really nice and performing creatives.

Are there any areas for improvement or something SplitMetrics Growth Services could have done differently?

The project went really smooth and I don't have anything in mind what could have been done better.

BACKGROUND

Please describe your company and position.

I am the CEO & Co-Founder of tonestro

Describe what your company does in a single sentence.

tonestro is the music school that listens: a mobile app for iOS and Android where you play your own instrument and real-time audio technology hears every note and shows you what to fix, with lessons built by professional music teachers for 12 instruments and counting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SplitMetrics Growth Services to accomplish?

• Scale Apple Ads spend and conversions on violin tuner keywords with strong search popularity
• Show the tuner in the App Store, since our default product page focused on lessons and did not highlight it
• Make the tuner easier to find so learners keep practicing in tune and stay engaged

SOLUTION

How did you find SplitMetrics Growth Services?

Online Search

Why did you select SplitMetrics Growth Services over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from SplitMetrics Growth Services were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SplitMetrics ran this play end to end. They worked closely with us to understand what matters to violin students, then designed, built and launched a custom product page for our violin tuner in Apple Ads, with ad variations for the tuner keywords.
The page put the tuner and its benefits front and center, exactly what someone searching for a violin tuner wants to see. Key deliverables: the creative for the custom product page, the ad variations on the tuner keywords in Apple Ads, and a clear before-and-after analysis of the results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The numbers speak for themselves. Comparing one month before and one month after launch, on the same violin tuner keywords: In the US, spend grew 137%, tap-through rate went from 6.76% to 11.36%, installs grew 152% and goals (purchases) grew 275%.
In the UK, Canada, New Zealand and Ireland, spend grew 136%, tap-through rate went from 5.41% to 8.93%, installs grew 191% and goals grew 40%. In Australia, spend grew 180%, tap-through rate went from 5.41% to 6.09%, installs grew 150% and goals doubled. On top of that, we got impressions and goals on tuner keywords that had no visibility at all before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have worked with other leading app marketing agencies before, but SplitMetrics truly plays in its own league. They are proactive in everything they do, their communication is excellent, and they moved fast: the custom product page was live within weeks of kickoff. As a small team that ships quickly, that is exactly the kind of partner we want. The results speak for themselves.

What was your primary form of communication with SplitMetrics Growth Services?

Virtual Meeting

What did you find most impressive or unique about this company?

Their offering is truly unique: their own app marketing software as a service, with a growth services team on top of it. That combination is something no other player in the market masters like they do. For a small, fast team building the music school for every instrument, that means real leverage: the tools, the data and the experts, all from one partner.

Are there any areas for improvement or something SplitMetrics Growth Services could have done differently?

Nothing to add. They delivered exactly what we hired them for.

BACKGROUND

Please describe your company and your position there.

I am a solopreneur with software in the logistics space (mobile and web app - SaaS).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency, and what were your goals?

I hired App Radar for App Store Optimization (ASO) Audit, ASO Metadata/Keyword Updates and ASO Creative Update. Goal was to get the mobile store visibility up to a healthy level.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found AppRadar via a Google search and the combination between the AppRadar Tool and their Services led me to believe they are the best for the job.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First step was the audit of the current state of our App Store Optimization. With these insights we moved to update the mobile store Metadata (Android) and Keywords (iOS). In parallel the text as well as the screenshots were re-written / newly designed.

How many resources from the vendor's team worked with you, and what were their positions?

Main contact was the project manager but technically I would also have access to the rest of the project team via a shared Slack channel (5 people)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The number of downloads / trials of the mobile app increased significantly. At this point the mobile registrations (Android and iOS) outweighs the web registrations of 75% to 25%.

How effective was the workflow between your team and theirs?

Great workflow based on a shared Slack channel.

What did you find most impressive or unique about this company?

The first design of the screenshot was right on point. Although knowing AppRadar delivers great work by their reference projects I was happy to see they understood the needs right away.

Are there any areas for improvement or something they could have done differently?

No points of improvements at this point.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager for an online dating portal.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with App Radar Agency?

We engaged App Radar to help us market and advertise our mobile application.

SOLUTION

What was the scope of their involvement?

App Radar app store optimization (ASO) efforts for the App Store and Google Play Store. They wrote descriptions, managed updates, and started paid user acquisition campaigns for Facebook, Snapchat, and Twitter. Additionally, they helped us with keyword research.

How did you come to work with App Radar Agency?

We found App Radar on Google while searching for service providers. 

How much have you invested with them?

We’ve invested about €50,000 (approximately $49,000 USD) in the partnership with App Radar. 

What is the status of this engagement?

We worked with App Radar from September 2021–October 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We used various KPIs to measure the performance of the ASO and advertising campaigns, and App Radar accomplished everything we agreed on. 

How did App Radar Agency perform from a project management standpoint?

App Radar managed the project well; they met deadlines and communicated effectively via Skype and email. We also used Google Meet for calls. The team provided detailed monthly performance reports to track the progress of our user acquisition campaigns and keyword research efforts, which was helpful.

What did you find most impressive about them?

We were impressed with App Radar’s dedication to our project. The team was willing and ready to help with tough tasks outside the regular scope. They stepped in to share their expertise whenever we had questions or needed help. 

Are there any areas they could improve?

In some cases, I wish App Radar could’ve done things exactly how I would have, but that’s an unrealistic expectation, not a suggestion for improvement. 

Do you have any advice for potential customers?

Don’t be afraid to ask App Radar for out-of-the-box suggestions because they’ll be able to deliver.

BACKGROUND

Please describe your company and your position there.

We are a technology company that provides on-demand labor flexibility to the manufacturing, logistics, and distribution industries. I am the Director of Customer Support.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency?

We were originally looking into how to flip some of our negative app store ratings and looking for tools to address this. When we found App Radar, they opened our eyes to App Store Optimization and the ways their platform could help us impact our position in the app store. We were casting a wide net before and now we are acquiring users more strategically.

SOLUTION

How did you select this vendor and what were the deciding factors?

Value was the final decision-maker for us. The competitors that we vetted had a few more features that we liked, but App Radar was the best-priced tool that did everything we needed.

Describe the project in detail and walk through the stages of the project.

We had a few preliminary calls to ensure all the proper stakehodlers were present. They then did an audit of both our postings in the App Store and Google Play Store to show us where we had room for improvement and where we were already winning. From there, they provided copy and content that we could use to optimize our keywords and made suggestions based on companies in our same industry. We opted to make all of the changes ourselves, but this was something that App Radar was willing to help with as well.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with about 3 people on this project: a Customer Success Manager, an App Marketing Manager, and an App Store Auditor (I do not know the technical title of this last person but they assisted with the audit).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw an increase in strategic user acquisition. We also improved our position in the app stores with addition of new keywords into our descriptions and titles. We found that we were using the wrong device in some of our screenshots, so we were able to make this correction and ensure that we are putting our best foot forward with prospective users. This project was very much a success for our company.

How effective was the workflow between your team and theirs?

Even being separated by multiple time zones and an ocean, we were able to find a time that worked for both companies to meet. We also were able to setup a shared Slack channel for less critical communication. We were happy with the workflow.

What did you find most impressive or unique about this company?

We were so happy with the level of expertise from Jakob and Deniz. They were very helpful and patient as we were learning about ASO.

Are there any areas for improvement or something they could have done differently?

I don't think there was anything we were displeased about.

BACKGROUND

Introduce your business and what you do there.

I’m the senior marketing manager at a company that provides marketing and online distribution channels for customers who want their ads published online. We specialize in native advertising on gaming platforms. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with App Radar Agency?

We had a customer that developed a new app to trade livestock online. So, we needed App Radar Agency to work with us on ads since they are professional app marketers. 

SOLUTION

What was the scope of their involvement?

App Radar Agency provides advertising support on the Google and Apple app stores. We also tapped into their services for online marketing and advertising support on social media platforms. They offer a complete service package that we support by providing marketing taglines and content suggestions. 

We’re currently only marketing the app in Austria, but we plan to extend our efforts into Germany next month and other European countries in the future. 

What is the team composition?

Luiza (User Acquisition Manager) is in charge of our account.

How did you come to work with App Radar Agency?

My boss and the owner of App Radar Agency already knew each other. 

How much have you invested with them?

Several different costs are associated with this partnership, including the fixed-cost service fee and the set-up costs. In total, we’ve €35,000–€40,000 (approximately $34,000–$39,000 USD).

What is the status of this engagement?

Our ongoing partnership began in June 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We generally measure success through our KPIs to determine how successful the app is in the app stores. So far, the advertising efforts are working. 

How did App Radar Agency perform from a project management standpoint?

App Radar Agency is very good at meeting our deadlines, especially since Luiza has taken over our account. Since we’re just serving as a go-between, it can be challenging to communicate campaign changes between our customer and App Radar Agency. However, App Radar Agency is always one step ahead, so we’re very happy with them. 

Typically, we communicate through emails and online meetings through Zoom or Microsoft Teams. 

What did you find most impressive about them?

The communication and personalized service Luiza provides are amazing. 

Are there any areas they could improve?

The scope of services App Radar Agency provides is rather small, but because our customer is small, their services are perfect. 

BACKGROUND

Please describe your company and your position there.

I am the App Store Optimization Manager at adidas Runtastic, managing any ASO related measures for the adidas Running and adidas Training Apps.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency, and what were your goals?

With just one person looking after App Store Optimization, we were looking for support on managing Keyword Optimizations for our nine core markets as well as a project focusing on optimizing our screenshot content and layout displayed on both Google Play and the Apple App store to increase user engagement and conversion rates.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had many meetings to get to know different vendors of that sector, and after evaluating different offers we felt that the team at App Radar would be the ideal partner to tackle our ASO challenges.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The project, which is still ongoing involved bi-weekly calls and monthly implementations of keywords updates for adidas Running. It included regular updates and reports on the App performance as well as suggestions for additional implementations throughout the project. Additionally, a consultation of our current store assets, in particular, store screenshots has been made, after which several (still ongoing) rounds of A/B testing in our core markets followed to improve our store conversion rates and improve screenshot designs according to our user's needs.

How many resources from the vendor's team worked with you, and what were their positions?

On a regular base, we worked with two App Marketing Managers and got support from their Localization and Design team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Throughout the project we were able to track improved performance related to the keyword measures (such as the number of ranked keywords, improved category rankings, etc.) as well as increased CVRs in our stores related to the screenshot updates.

How effective was the workflow between your team and theirs?

Through our regular communication on Slack as well as bi-weekly calls, we were able to maintain an efficient workflow.

What did you find most impressive or unique about this company?

Besides the know-how and learnings we were able to gather through the ASO measures along the whole project, we also got a very insightful audit for our paid user acquisition ads. App Radar reviewed our ads which were running in different advertising channels and they provided us with many useful insights to also improve our paid UA performance.

Are there any areas for improvement or something they could have done differently?

As we only started the bi-weekly calls after 3 months in, I would suggest to having that already right from a start.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a digital media company that’s part of a broadcast company. We digitalize leaflets in an app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with App Radar Agency?

Our main focus in marketing was to increase our reach, so we were looking for an agency to help our very small marketing team, which was only one person at that point.

SOLUTION

What was the scope of their involvement?

App Radar has helped us set up performance campaigns on Facebook and app-installed campaigns. The team also helps us with app store optimization (ASO) to improve our rankings on the app stores and ensure users can find us. They work with specific keywords and also on the paid side of ASO, where they bid on certain keywords. They also handle the screenshots of the app within the app stores. 

Additionally, they’ve helped us find new partners. We have specific KPIs, including the cost per install (CPI), quality standards, and retention rates. Using those KPIs, App Radar helps us find new online channels to launch app-based campaigns. They propose partners, help us set up campaigns, and optimize them. The team also does competitor research. 

What is the team composition?

We have three teammates from App Radar working on our campaigns. We also work with the client director, and a key account manager looks into our competitors.

How did you come to work with App Radar Agency?

They got hired before I started in my position. I believe someone at our company knew a teammate from App Radar from another job, and that’s how the contact got established. When I started working with the company, I looked at all our agencies, and App Radar seemed like one to keep, so we continued working with them. 

What is the status of this engagement?

We started working with them in Q3 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

App Radar has reached our KPIs; they’ve been able to decrease our CPI and increase download volume to gain more reach. As for ASO, we’ve seen a huge improvement in our placements in the app stores. 

How did App Radar Agency perform from a project management standpoint?

We give them the timeframes, and they always meet those deadlines. We have very good communication with them, so we’re always very clear about the budget; whenever they overspend, they correct it the next day. We use Slack to communicate in-house and have a channel to keep in touch with App Radar. 

What did you find most impressive about them?

App Radar’s operation is very good; they optimize our campaigns manually and keep a close eye on them. Instead of only having software to look over the numbers, they do manual work on each campaign, which I like. The team has the same mindset as us — they move fast and understand what we need. I also appreciate their detailed monthly reporting, which gives us a good overview of our campaigns and what the competition is doing. 

Are there any areas they could improve?

We’re in good shape right now, so I don’t have any suggestions for improvement. 

Do you have any advice for potential customers?

I was just talking to one of the other businesses within our broadcast company and telling them they should go for the same team we have from App Radar.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a mobile gaming company based in Istanbul, Turkey.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with App Radar Agency?

We needed help with SEO. We wanted to increase the installs of our game in the Google Play and Apple stores.

SOLUTION

What was the scope of their involvement?

App Radar Agency did keyword research and helped us with the description that is visible in the stores. Additionally, we continued to optimize things each month.

How did you come to work with App Radar Agency?

They were a referral, but we also found them on Google.

How much have you invested in them?

We spent close to $10,000.

What is the status of this engagement?

We began working with them in January 2021, and the project ended in January 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They helped us achieve our primary goals. Moreover, they succeeded in increasing our organic search results and installs. Also, they optimized our Play Store and Apple Store pages.

How did App Radar Agency perform from a project management standpoint?

They delivered the work before the deadline and were very responsive. We had a monthly meeting with our account manager and communicated through emails and phone calls.

What did you find most impressive about them?

They were very flexible and communicative. Moreover, they understood our needs and were a great, hardworking team.

Are there any areas they could improve?

I don’t have any feedback. We were very happy working with them.

Do you have any advice for potential customers?

Make price adjustments according to your purchasing power.