Apifonica

One of Apifonica’s clients is a Polish online fashion retailer who uses a sense of urgency as a core part of their sales strategy. They used to work with multiple SMS providers before, but as they started trying new tactics with tougher offer expiration deadlines, they ran into some technical limitations.

The issue is, although SMS is one of the quickest mediums, every SMS provider’s capacity is limited: you can only send a certain number of messages per second. The industry standard is around 20 SMS per second, so if the contact base is large, it may take hours until all the messages are processed and delivered. For the fashion retailer testing flash offers that only last a few hours, the industry-standard wasn’t quick enough. In their search for alternative communication providers, they turned to Apifonica.

Being an international SMS aggregator, Apifonica was able to tailor-make the solution for the retailer that combined extra sending capacity with close to 100% delivery rate and competitive pricing. The pilot SMS campaign powered by Apifonica reached 20K+ contacts in mere minutes, with 99.5% of messages successfully delivered.

The campaign performance was trackable in real-time. Every message contained a unique URL generated by Apifonica’s URL shortener so the retailer could see which recipients exactly had clicked the link. Apifonica has also captured a location for each click, providing the retailer with the data where each interaction had happened. The performance report contained a full picture of the campaign funnel (messages sent, delivered, and read) along with the detailed click statistics.

Delivering high volumes of messages without delay is crucial when sending SMS passcodes, emergency alerts, or time-sensitive notifications. For the fashion retailer, Apifonica’s extra-fast SMS became the key to the successful implementation of the new sales tactic and the subsequent increase in monthly sales.

https://www.apifonica.com/en/blog/retail-drives-sales-sms/

MyLingoKids is a foreign language learning platform for children and teens 4 to 17 years old. Created in collaboration with child psychologists, it employs the advanced teaching methodology that makes the online learning experience enjoyable for young learners.

To ensure regular attendance, MyLingoKids uses advanced schedule management and class notification system. A few hours before the scheduled time, each student receives a class notification via email and personalized notifications on the MyLingoKids platform. However, email is hardly enough to combat absenteeism. On average, only 1 in 5 emails get read by recipients, and only 1 in 10 readings happen within 1 hour from the reception.

Thanks to Apifonica’s public SMS API, MyLingoKids have quickly added SMS to their existing class scheduling system. This integration automatically sends SMS reminders to students or their parents a few hours before the scheduled class. The first message arrives when the student registered with the platform. At this moment they are first exposed to MyLingoKids’s alphanumeric sender ID - a set of characters that replaces a phone number. The recipients see “MyLingoKids” as a sender and may easily recognize all the future messages received from the school.

Unlike emails, 9 in 10 SMS messages get read within 3 minutes of being received. A positive impact of SMS reminders on students' attendance rate was almost immediate. “After a couple of weeks after implementing SMS, we’ve started noticing a decrease in missed classes,” a MyLingoKids representative says. “Although we may not be able to address every factor that impacts student attendance, SMS reminders proved to be a powerful way to support those who miss classes due to forgetfulness.”

https://www.apifonica.com/en/blog/mylingokids/

Sirocco Pay, a fintech startup specializing in inexpensive international money transfers, utilizes SMS 2FA to protect operations ordered via their app. To make the transfer, not only the user must log in to their account, but they also must enter a one-time SMS password. Delivery of SMS passwords to customers of Sirocco Pay around the world is handled by Apifonica.

From the very start, Sirocco Pay has been using SMS to protect payments made through their app. However, as they’ve started to grow their presence on the international market, they faced some limitations of their SMS service provider. The delivery rate, the speed, the pricing varied from country to country, making it difficult to secure a consistent quality of service around the world. Sirocco Pay’s search for alternatives brought them to Apifonica. With direct connections to 120+ SMS operators, Apifonica was able to provide the optimal SMS coverage, delivery rate, and pricing to support Sirocco Pay’s international expansion.

Sirocco Pay sends SMS on multiple stages of user interaction with the service. First, when a user registers in the app, an SMS password is required to complete the registration. It is a necessary step to make sure that the user’s phone number is correct and active.

Next, the service requires an SMS password each time when a user orders a transfer through the app. Once the transfer is created, Sirocco Pay generates a unique one-time passcode, that immediately gets delivered to the user through Apifonica’s SMS platform. To complete the payment, the user must enter the passcode in the app. Verification ensures that the transfer is ordered by the account owner and not someone else.

For Sirocco Pay, protecting payments with fast SMS verification was an indispensable step for winning customer trust, now on the international level.

https://www.apifonica.com/en/blog/sirocco-pay/

Domino’s Pizza is the most popular pizza brand in Ukraine and the largest pizza restaurant chain with an in-house delivery service.

As a partner of the global Domino’s brand, the company is committed to meeting the standards that have made Domino’s world’s leading FMCG brand. Its HR department is always busy with finding the best candidates and keeping the pool of qualified applicants available at any moment.

Apifonica’s HR Voicebot is designed specifically for companies that hire at scale. Thanks to intelligent voice technology, the Voicebot can interview hundreds of candidates simultaneously and quickly identify best-fits for the job. Apifonica designed a hiring campaign that would reach out to hundreds of job seekers and identify those who are interested in the company’s current job openings.

During the pilot campaign, HR Voicebot automatically dialed around 600 contacts. Successful candidates had a choice to connect to the HR person for a phone interview or to request a callback.

As a result, 490 (84%) contacts answered the call, and 30 (5%) more called back later. The campaign’s total reach resulted in 89%. Of those who answered a call, 41% engaged in an interaction with the Voicebot. Finally, 155 (73%) contacts have completed the interview. The HR department has received a list of 155 candidates who confirmed they are interested in current job openings and are willing to get a job interview. HR Voicebot completed all the interviews in an hour. For comparison, a live person would need around 40 hours for this job.

We are more than satisfied with the result! Not only has HR Voicebot saved a recruiter’s entire workweek, but it also has clarified the job details for candidates. Those candidates who have communicated with the Voicebot already have an idea of what the job is, making in-person interviews easier and faster.

a Domino’s representative says
https://www.apifonica.com/en/blog/dominos-hiring-voicebot/

Pilot

The pilot Soft2Bet’s campaign with Apifonica targeted the operator’s account base in Finland and Italy. Every contact on the list received a phone call from a mobile number in their home area code. Once they picked up a call, they heard the voice message with a promo offer. Those who were interested could receive an SMS with the link to the page with offer details and deposit form. If a customer who missed a call called back, Apifonica would automatically answer the call and play the same voice message. Soft2Bet has access to real-time campaign stats. These include the number of successful calls, user response (keys pressed, call duration, etc.) the number of messages delivered and a list of customers that clicked the link in the SMS.

Numbers

As Apifonica makes up to 10 000 calls per minute, calling the multi-thousand customer base took less than an hour. The campaign reached 9 in 10 contacts, 8 in 10 listened to the entire message, or requested an SMS with a link. The campaign was up and running in a few days, during which Apifonica arranged recording of the message by native-speaking voice artists, set up algorithms for calling and messaging, and provided phone numbers in Italy and Finland.

Feedback

“We are very pleased with the outcome of the pilot campaign,” says Head of CRM at Soft2Bet. “The impact is almost immediate, on both the user activity and the number of deposits. And then we appreciate the possibility to integrate Apifonica’s solution with our CRM via API. This integration will allow us to trigger automated calling and messaging campaigns based on user behavior, make them more personalized and relevant to each customer.”

Future Plans

Shortly, Soft2Bet intends to launch Apifonica-powered engagement campaigns in all ten countries of their presence, including EU, Brazil, India and China.

https://www.apifonica.com/en/blog/soft2bet/