Apex Global

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Hello International Marketing Solution. We generate leads through outbound telecom services and digital marketing on behalf of third-party clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apex Global?

We engaged Apex Global to assist our lead generation efforts, particularly in outbound telecom services.

SOLUTION

What was the scope of their involvement?

Apex Global, like our company, performs outbound and inbound calls services as well as digital marketing. They generate leads through Google AdWords and inbound customer calls. They then process those leads under our company’s name, and we supply them to our clients.

What is the team composition?

We work primarily with their founders; they lead a team behind the scenes.

How did you come to work with Apex Global?

Apex Global reached out to us. They were a brand-new business at the time, and I wanted to support them.

How much have you invested with them?

We’ve spent $80,000 so far.

What is the status of this engagement?

We started working together in January 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Apex Global has generated high-grade qualified leads. They have a penchant for innovation and in-depth knowledge of outbound call services and digital marketing. I haven’t yet taken advantage of the full breadth of their services.

How did Apex Global perform from a project management standpoint?

Since they’re local, we communicate frequently. I’ve visited Apex Global's office several times for in-person meetings. The team can manage themselves and has clear experience in their field; they required no additional training on our part.

What did you find most impressive about them?

They have in-depth knowledge of Google AdWords, SEO, and other digital marketing tools. They taught us how to generate inbound calls via PPC.

Are there any areas they could improve?

I hope they expand their business and their resources. They have great potential.