Could you share any statistics or metrics from this engagement?
Getting followers is one thing, and we only have a hundred followers, which may not sound like a lot, but they’re all data scientists, such as people with PhDs in machine learning. So for us, a hundred really important people are looking at our feed. We’re not going after the public market, and we’re actually not even going after the business market. We’re trying to get our technology established as a credible machine learning engine within this very specific niche community that’s really hard to penetrate.
I now receive emails from all these people, and connect on Twitter with people who also are doing all kinds of interesting things in the field. It’s really helped us become part of the machine learning community. This is great because within the next year, when we make our platform publicly available, we will already have a base of the opinion leaders within the segment who have already been following us. We have a lot of re-tweets and favorites from the influencers in this technology space. We haven’t introduced our engine to that network yet, but when we’re ready to sell the technology, we will already have these key people identified.
When people follow us, I look at what Apex has been doing, and it’s all very impressive. For a group of people who are not experts in machine learning, they’ve done a great job of focusing on things that the machine learning community really finds interesting, wants to read, and wants to engage with. There’s so much going on in the field that every day, there are people using machine learning for all kinds of new uses. Apex essentially has become a news feed for the field of machine learning.
Our followers love that, because they’re busy and don’t necessarily have the time to search out all the interesting articles about what everyone else is doing. We do, through Apex, so we can provide them with an interesting feed in their very specific field. That’s great, because now we can start intermixing tweets like, ‘Hey, we’re releasing our new engine,’ or, ‘our version two came out.’ We have a viable way to introduce that very specific niche market to our platform. It’s a great use of social media, and without these guys, I don’t know how I would have gathered that group of influencers in any other way.
What distinguishes Apex Digital Media from other providers?
I would have never guessed that a group of people who are not machine learning data scientists could consistently be able to dig out really fascinating machine learning related content that they can tweet about and that other people are going to want to read. The things that they select to tweet about are genuinely interesting and surprising. They took the time to understand my goals and my vision of entering this one particular audience.
A lot of companies don’t take the time to understand your business, so I’ve been really delighted. They do other things besides Twitter, they handle Facebook and LinkedIn, but if you were to read the stuff that they’re posting, you wouldn’t know it wasn’t a machine learning expert doing it because their content is really relevant. The willingness to really comprehend our business, what it is we’re trying to do and who we’re trying to attract, has been, quite frankly, more than I anticipated.
Is there anything Apex Digital Media could have improved or done differently?
Nobody’s perfect, but honestly, for the money I’ve spent, I’m thrilled with what I’ve gotten. Anything that I didn’t like, about the website or anything else, they fixed it. Frankly, they’re so efficient that the bottleneck is that I need to come up with more original content for them to put up on the site.
If I were to complain about one thing about my website, it’s that there’s not enough original content about our product, which I’m responsible for. So I’m the weak link in the chain there, and I don’t have anything negative to say about them. Their pricing has been great, their service has been great, and the results have been great.