Anvixa

BACKGROUND

Please describe your company and your position there.

As owner and lead attorney of The Law Offices of Patrick L. Cordero, the office has expanded to become one of the largest law firms in South Florida representing debtors in Chapter 7 and Chapter 13. With a staff of more than 50 members, we are dedicated to representing people who need simple and direct answers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anvixa, and what were your goals?

Anvixa is our agency of record performing a full scope of services for our firm. Specifically social media marketing, content development, digital advertising, SEO, web development, and web ADA compliance, as well as production support for our television segments.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were previously with another agency that managed our marketing and was seeking a change which occurred shortly before the pandemic. Anvixa was recommended to us by our IT company and once we met with their team and saw their portfolio we came onboard.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After going through a discovery phase, their team quickly started development on all our necessary items. From web development optimizations and web ADA compliance to a full social media content strategy and digital marketing campaign. Anvixa was able to take our website organically from the 6th page on google to the 1st.

Our cost for paid advertising has gone down since we switched over to Anvixa, while our leads have almost doubled. Our social media presence is cohesive, clean, and informative. Providing our followers with value-laden content that when viewed holistically, communicates our brand effectively.

How many resources from the vendor's team worked with you, and what were their positions?

We have an account manager that oversees the day to day requests, a dedicated team of designers and content writers creating unique content daily for social, as well as SEO strategists and digital marketers who work with Google to increase results.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In less than 6 months important keywords moved up to the first page. Increase conversions by 211% YTD We brought down the cost per conversion by 33% Social engagement is up 65% YOY

How effective was the workflow between your team and theirs?

Very smooth and timely.

What did you find most impressive or unique about this company?

They have an outstanding ability to solve any problem and optimize our brand presence virtually.

Are there any areas for improvement or something they could have done differently?

Nope they have been great.

BACKGROUND

Please describe your company and your position there.

Real estate agent in South Florida, servicing clients in both residential and commercial real estate. Top 10 producer in my brokerage.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anvixa?

I hired Anvixa for full social media management, which included creating curating my existing profiles, creating content and bring in qualified leads.

What were your goals for this project?

Generate qualified leads, make my presence online focus only on my business of real estate sales.

SOLUTION

How did you select this vendor?

I noticed what Anvixa had done for some agents and reached out to them.

Describe the scope of their work in detail.

To see everything come to life was very exciting, in the beginning, we help multiple meetings for the various projects, from creating my new brand and selecting colors, to understanding the cycle of what I consider a qualified lead is. They set up chatbots, ads, landing pages to capture the leads.

What was the team composition?

After meeting Andrew, we had a meeting with his strategy team, then one account executive would keep in contact to coordinate all the projects. I have a creative director, a designer, a copywriter, and a manager at my disposal. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Real estate takes time, I've listed and sold many properties and I show my social media platforms as part of my presentation. Without their service, I would feel like I'm not competing like other agents, and since I don't have the time due to family and life, they handle that aspect for me.

How effective was the workflow between your team and theirs?

It became better as soon as I mentioned if I could work with someone who speaks Spanish, it's made a huge difference. Victoria is very lovely and professional.

What did you find most impressive about this company?

I was impressed with their understanding of real estate and also of South Florida.

Are there any areas for improvement?

It would be great if they offered training and seminars, but it's not their business model.

BACKGROUND

Please describe your company and your position there.

I've been involved in investment sales, development, and strategic acquisitions for over a decade. We're an established company and rank among the real estate leaders in South Florida with over 500 agents and a broad international broker network with multiple offices.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anvixa?

Website development, lead generation, Google Ads and social media management, and SaaS web app development. 

What were your goals for this project?

An ongoing effort to maximize our reach using both traditional and digital media. We needed to update our marketing to a more modern look and feel, as well as take advantage of what social media could offer.

SOLUTION

How did you select this vendor?

Hiring someone with a passion for their craft was the most importing factor.

Describe the scope of their work in detail.

Anvixa gave strategies and then carried them out to our desired intent. From creating web platforms so our real estate agents could create marketing collateral, to overseeing the Google Ads campaigns for buyer leads and fully managing all our social profiles. Anvixa also creates the content for our weekly publication, as well as all our creative design products ranging from flyers and ads to trade show booths.

What was the team composition?

We have full support from a managing partner, a team of six dedicated to social media; two web developers, one copywriter, and one graphic designer. The requirements have changed overtime as we have picked up new exclusive developments to promote and a larger pool of real estate associates.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started, we went from having 185 agents to well over 500. It was a big effort from the agency side and my own managers as well. Anvixa played a big roll in putting systems together and making it easy for us to do our business.

How effective was the workflow between your team and theirs?

Being their first real estate client, we had some growing pains, although our feedback was always welcome, and they show us the what and the why so we could further be on board with new ideas. We used many tools to manage projects, and those would change too as our needs did.

What did you find most impressive about this company?

Willingness to learn about our industry and adapt technology to help us better service our clients.

Are there any areas for improvement?

Everyone has room for improvement. They are a growing agency with a lot of energy and very smart people who love what they do.

BACKGROUND

Please describe your company and your position there.

I’m a licensed realtor operating in the South Florida market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anvixa?

I engaged Anvixa to update my brand design and manage my social media accounts.

What were your goals for this project?

I wanted an appealing brand to attract new prospects and provide me with a competitive edge.

SOLUTION

How did you select this vendor?

A business relation recommended Anvixa to me.

Describe the scope of their work in detail.

After the kick-off meeting, Anvixa and I went over the look and feel I wanted for my brand as well as content needs and other expectations. The team created multiple options for brand materials, including a logo and business cards. We worked closely until the products matched my expectations perfectly. Anvixa also creates content and engagement strategies for my social media accounts.

What was the team composition?

I work closely with their management team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The number of followers and amount of post engagement on my social media have both grown since I started working with Anvixa. I’m also thrilled with the brand materials created by their team. I’ve hired them for a second project to develop a new website.

How effective was the workflow between your team and theirs?

We are in constant communication. We’ve had numerous meetings, phone, and back-and-forth throughout the project. I can call, text, or email their team and they always respond quickly.

What did you find most impressive about this company?

Anvixa produces high-quality work and services, and I’m thrilled with the outcomes so far. They’ve successfully updated my brand and are carrying out a smooth social media strategy.

Are there any areas for improvement?

No, I’m satisfied with their work so far.