Resplendent Ceylon is Sri Lanka’s premier boutique, small luxury resort chain. A unique collection of Relais & Châteaux properties, each property uniquely captures the essence of its locale, together creating a luxury trail across different experiences the country has to offer.
When Antyra first engaged Resplendent Ceylon, each property had an individual website and the parent…
brand was not deeply connected at the property level from a user discovery perspective.
Our first recommendation was to create Resplendent Ceylon as the parent website and bring each property as a sub-site within the fold. This approach immediately saw a jump in brand discovery as fans of one resort where not immediately aware of the other resorts within the chain. This approach bore immediate fruit with 26% cross-traffic noted between the different hotel brands in the first 3 months.
Google Ads are used effectively to protect the brand from other online distribution channels, while growing the brand footprint in key markets. Different ad campaigns and strategies are executed for short-haul and long-haul destinations, taking specific market conditions such as public holidays, summer vacations and similar into account. This targeted approach enabled Antyra to maximize budget utilization and maintain a continuous positive ROI to make Google Ads a viable channel. Social Media advertising and promotions were used in tangent with other marketing channels as a visual medium for pushing specific offers, re-marketing, sharing galleries, videos and page behavior-based engagement.
Antyra worked together with Resplendent Ceylon’s ecommerce team to introduce specific offers and drive room night budgets at the property level while maintaining desired ARR. Antyra’s Guestination booking engine was also specifically customized for Resplendent Ceylon to drive direct conversions, facilitate multi-bungalow trail bookings and create manual invoices.
Outstanding Website 2016 Web Awards by Web Marketing Association, USA
Over USD 4 million in confirmed website bookings
89% growth in new users (2016 vs. 2018 M-o-M)