Combining Design Excellence with Performance

An award-winning integrated agency that combines creativity, technology and performance-based digital marketing under one roof.

We colloquially refer to ourselves as the “all-inclusive” company, as we take responsibility for your customer’s entire brand experience. From the first touchpoint of your visual identity to creating inspiring digital experiences, we will help transform your customer engagement and drive real-world results. Today, we proudly serve a diverse portfolio of clients across the globe.

 
$1,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2015
Show all +
Colombo, Sri Lanka
headquarters
  • 419/1, Pelawatta, Battaramulla, Pannipitiya Rd
    Colombo, WE 12138
    Sri Lanka
other locations
  • 8 Eu Tong Sen Street, #14-94 The Central,Singapore
    Singapore 059818
    Singapore

Portfolio

Key clients: 
Fairfirst Insurance
The Benchmark for Boutique Luxury Image

The Benchmark for Boutique Luxury

Resplendent Ceylon is Sri Lanka’s premier boutique, small luxury resort chain. A unique collection of Relais & Châteaux properties, each property uniquely captures the essence of its locale, together creating a luxury trail across different experiences the country has to offer. 

The Solution

When Antyra first engaged Resplendent Ceylon, each property had an individual website and the parent

brand was not deeply connected at the property level from a user discovery perspective.

Our first recommendation was to create Resplendent Ceylon as the parent website and bring each property as a sub-site within the fold. This approach immediately saw a jump in brand discovery as fans of one resort where not immediately aware of the other resorts within the chain. This approach bore immediate fruit with 26% cross-traffic noted between the different hotel brands in the first 3 months.

Google Ads are used effectively to protect the brand from other online distribution channels, while growing the brand footprint in key markets. Different ad campaigns and strategies are executed for short-haul and long-haul destinations, taking specific market conditions such as public holidays, summer vacations and similar into account. This targeted approach enabled Antyra to maximize budget utilization and maintain a continuous positive ROI to make Google Ads a viable channel. Social Media advertising and promotions were used in tangent with other marketing channels as a visual medium for pushing specific offers, re-marketing, sharing galleries, videos and page behavior-based engagement.

Antyra worked together with Resplendent Ceylon’s ecommerce team to introduce specific offers and drive room night budgets at the property level while maintaining desired ARR. Antyra’s Guestination booking engine was also specifically customized for Resplendent Ceylon to drive direct conversions, facilitate multi-bungalow trail bookings and create manual invoices. 

Results

Outstanding Website 2016 Web Awards by Web Marketing Association, USA

Over USD 4 million in confirmed website bookings

89% growth in new users (2016 vs. 2018 M-o-M)

Revolutionizing Insurance eCommerce Image

Revolutionizing Insurance eCommerce

As a new brand, the first order of business was to ensure Fairfirst Insurance would become a household brand. We took on the challenge, working on multiple fronts, to drive brand awareness on search and social media, creating engagement and brand affinity.

The marriage of the Fairfirst name to innovation in insurance came second. The conceptualization stage for the proposed new online platform began in earnest. The core

premise was not only to offer the standard insurance policies but also introduce à la carte insurance through a ‘make your own’ motor policy creation tool. This allows a user to insure parts of the vehicle only, selecting add-ons and deciding on their own deductibles as well. A first of its kind in the industry and it put Fairfirst at the forefront of the competition due to these innovative initiatives. 

The policy value calculation and insurance rating engine was built by Antyra and the product purchase flow was designed for ease of use and simple check out. A guiding principle was to enable the purchase of a complete insurance policy in less than 3 minutes.

Taking this new initiative to the world, Antyra implemented a cohesive digital marketing strategy to create initial awareness and drive user interest. A multi-channel approach SEO, PPC, Facebook, Instagram and YouTube advertising including a home page takeover of www.youtube.lk for a day. Brand level, insurance category level and product level advertising campaigns were launched targeting specific audiences with a multitudes of messages A/B tested for effectiveness. A clear eye on the conversion funnel led to real-time optimization with Antyra’s team of digital marketers closely monitoring performance.

Results

Vehicles worth USD 632,000 (LKR 100 million) in total were insured online in the first 45 days.

Overall growth of 300% website traffic

A 600% growth in online brand footprint for the past 2 years