Web Dev & Design for Cybersecurity Company
- Application Testing Custom Software Development Graphic Design Search Engine Optimization UX/UI Design Web Design
- Oct. 2022 - Mar. 2023
- Willing to Refer
"They showcased a deep understanding of the cultural, linguistic, and market-specific dynamics of these regions."
- IT Services
- Colombo, Sri Lanka
- 51-200 Employees
- Online Review
Ants Creation (Pvt) Ltd. built and designed a site for a cybersecurity company. They incorporated a CMS, a product catalog, lead generation tools, an admin portal, multilingual support, and testing resources.
Thanks to Ants Creation (Pvt) Ltd., user engagement increased, bounce rate decreased, and lead generation and conversion rates improved. They frequently communicated via email and virtual meetings. Their structured approach, timeliness, responsiveness, and resourcefulness were commendable.
The client submitted this review online.
Please describe your company and position.
I am the AVP - Technology of a Cybersecurity Company
Describe what your company does in a single sentence.
Value-added distributor for cybersecurity, data centre networking and digital transformation products in APAC and MEA regions.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Ants Creation (Pvt) Ltd. to accomplish?
- Enhance Digital Presence and Brand Identity: We hired Ants Creation (Pvt) Ltd. to establish a strong digital footprint for our company in the APAC and MEA regions. Our objective was to design a website that reflects our brand's values, expertise, and commitment to quality, ensuring that our partners, vendors, and customers can easily access information and recognize our position as a leading VAD in the industry.
- Streamline Business Operations and Improve Customer Experience: Our goal was to integrate advanced functionalities into the website, such as a comprehensive product catalog, partner portals, and support ticketing systems. By doing this, we aimed to offer our clients, vendors, and partners a seamless experience, making it easier for them to navigate our offerings, access resources, and get the support they need.
- Boost Engagement and Generate Leads: We sought Ants Creation (Pvt) Ltd.'s expertise in creating a platform that could serve as a hub for our marketing efforts. By incorporating interactive features, content-rich sections, and integrations with our CRM and marketing tools, we aimed to increase engagement with our target audience, capture valuable leads, and drive sales growth in both the APAC and MEA markets.
How did you find Ants Creation (Pvt) Ltd.?
Why did you select Ants Creation (Pvt) Ltd. over others?
- High ratings
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Company values aligned
- Impressive Portfolio and Personalized Approach
How many teammates from Ants Creation (Pvt) Ltd. were assigned to this project?
Describe the scope of work in detail. Please include a summary of key deliverables.
Scope of Work for Corporate Website Development by Ants Creation (Pvt) Ltd.
- Website Design & Development: Customized layout and design to ensure alignment with the VAD's branding guidelines. Responsive design ensuring compatibility across desktop, mobile, and tablet devices. SEO-friendly structure and content layout for improved search visibility.
- Content Management System (CMS): Integration of a user-friendly CMS to allow easy content updates and management by the VAD's team. Training sessions for VAD personnel on using the CMS effectively.
- Product Catalogue Integration: Seamless integration of the VAD's extensive product catalog, complete with detailed product information, images, and technical specifications. Features for product filtering, sorting, and search for easy navigation by end-users.
- Partner Portal: Development of a secure partner portal for vendors and partners to access exclusive resources, training materials, and tools. Features to include user registration, login, password recovery, and user dashboards.
- Support & Ticketing System: Integration of a ticketing system for customer support inquiries. Features to track the status of inquiries, provide updates, and facilitate communication between support agents and customers.
- Lead Generation Tools: Embedded contact forms for inquiries and lead capture. Newsletter subscription features integrated with the company's CRM. Downloadable resources (e.g., whitepapers, case studies) with lead capture mechanisms.
- Multilingual Support: The website will support multiple languages pertinent to the APAC and MEA regions, ensuring broader audience reach and accessibility.
- Testing & Quality Assurance: Comprehensive testing across different devices and browsers to ensure functionality and responsiveness. Load testing to ensure the site functions effectively under high traffic conditions.
- Training & Handover: Provide training to VAD's team on website management, CMS usage, and basic troubleshooting. Documentation detailing website architecture, code comments, and maintenance guidelines.
Summary of Key Deliverables:
- A fully functional, responsive corporate website integrated with a user-friendly CMS.
- Detailed product catalog with search and filter functionalities.
- Secure partner portal for exclusive vendor and partner interactions.
- Integrated support ticketing system. Lead generation tools and mechanisms.
- Multilingual support for key languages in APAC and MEA.
- Comprehensive testing reports and quality assurance documentation.
- Training materials and sessions for the VAD's team.
- Website documentation and maintenance guide.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Website Traffic: A significant increase in website visits post-launch indicates that the new site is attracting more visitors. Tools like Google Analytics can provide detailed traffic data, including new vs. returning visitors.
User Engagement: Increased average time spent on the site and a decrease in bounce rate can be indicators that users are finding the content more engaging and relevant.
- Conversion Rates: Improved conversion rates for desired actions, such as form submissions, product inquiries, or newsletter sign-ups, indicate that the new website effectively drives user action.
- Lead Generation: a measurable increase in the number of qualified leads captured through the site post-launch.
- Search Engine Rankings: Improvement in organic search rankings for targeted keywords suggests that the site's SEO optimization was successful.
- Mobile Responsiveness: An increase in mobile user engagement and reduced bounce rate for mobile users would indicate the effectiveness of the site's mobile-responsive design.
- User Feedback: Positive feedback from users regarding the site's design, navigation, and content quality Reduction in Support Tickets: A decrease in support ticket submissions; users are finding the information they need more easily.
- Sales and Revenue: the new site's impact on the business outcomes.
- Operational Efficiency: improved operational efficiency and time saved due to fast and easy CRM features Return on Investment (ROI): Site Performance: Improved site loading times Security
Describe their project management. Did they deliver items on time? How did they respond to your needs?
- Structure & Organization: Ants Creation adopted a structured and methodical approach to project management. From the outset, they presented us with a clear roadmap, detailing each phase of the development process, its expected outcome, and timelines.
- Communication & Collaboration: They emphasized open communication. We were assigned a dedicated project manager who served as our main point of contact. Regular weekly meetings were scheduled to provide updates, gather feedback, and address any questions we had. These touchpoints ensured that we were always in the loop and felt involved throughout the project's progression.
- Timeline Adherence: Ants Creation was meticulous in maintaining the project's schedule. While there were minor adjustments, all major milestones were met as planned. Whenever there was a potential delay, they were proactive in notifying us in advance and suggesting alternative solutions to keep the project on track.
- Responsiveness to Needs: Their response to our needs was commendable. They showcased a genuine interest in understanding our business objectives, and when we had specific requests or required modifications, they were quick to adapt. Their flexibility, coupled with their expertise, made the collaboration seamless.
- Use of Tools & Platforms: Ants Creation leveraged modern project management tools, which facilitated transparency and efficient tracking. Platforms like Trello or Asana were used to list tasks, monitor progress, and centralize communication. This gave us real-time insights into the project's status and ensured all team members were aligned.
- Feedback & Iterations: They maintained an iterative approach. At the end of each major phase, a review session was organized, allowing us to provide feedback. They were receptive to our suggestions and implemented changes efficiently, ensuring the final output was aligned with our vision.
- Conclusion: Overall, Ants Creation's project management was top-notch. Their structured approach, combined with their emphasis on communication and responsiveness to our needs, made the entire development process smooth and effective. Their commitment to timelines and quality assurance gave us confidence in their capabilities, and the final website stands as a testament to their meticulous planning and execution.
What was your primary form of communication with Ants Creation (Pvt) Ltd.?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
- Holistic Approach to Digital Strategy: One of the most impressive aspects of Ants Creation was their holistic approach to digital strategy. While many vendors specialize solely in website design or development, Ants Creation went above and beyond. They not only focused on creating a visually appealing and functional website but also ensured that it aligned with our broader digital marketing and business objectives. Their team consisted of experts across various domains, from user experience designers to digital marketers, ensuring that every facet of our online presence was optimized for success.
- Cultural and Regional Sensitivity: Given our operations in APAC and MEA, it was crucial for us to work with a vendor that understood the nuances and intricacies of these markets. Ants Creation stood out in this aspect.They showcased a deep understanding of the cultural, linguistic, and market-specific dynamics of these regions. This was evident in their content recommendations, design choices, and overall strategy. Their ability to tailor our digital presence to resonate with diverse audiences was truly commendable and unique.
Are there any areas for improvement or something Ants Creation (Pvt) Ltd. could have done differently?
Custom Graphics: While the overall design of the website was aesthetically pleasing, we noticed that some of the graphics used were standard stock images. It might have added a unique touch if Ants Creation (Pvt) Ltd. had incorporated more custom illustrations or graphics tailored specifically to our brand. It's a small detail, but it could have given the site an even more personalized feel.
Service & Deliverables
On time / deadlines
Value / within estimates
Willing to Refer5.0