The Anton Eye

BACKGROUND

Please describe your company and your position there.

I am the head of marketing for a men's formalwear company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Anton Eye, and what were your goals?

We hired the Antony Eye to create our 2021 brand campaign to include multiple videos and stills. The final creative package gave us complete launch assets for owned, paid, and social plus 5 months of sustain assets.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose The Anton Eye because of their ability to tell a story, and deliver a complete campaign. I have worked with The Anton Eye in the past, and they have consistently taken any concept I throw at them and made it better. They're also extremely good at hitting mandatory marketing messages in an organic way so the creative feels on brand.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

I provided a creative brief and inspiration to The Anton Eye, they took the concept in the brief and built it out through multiple creative meetings where they provided the script, storyboard, and complete concept. Additionally, they handled everything from model and location selection, to permits, to props and various needs for the shoot.

Who did you work with and what was the feedback process like?

I worked with the full team, but my main contact was the found Jesse Fritsch

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The creative exceeded all campaign KPI's and was extremely successful.

Describe their project management style, including communication tools and timeliness.

Their project management style is very hands-on and collaborative. They take direction very well and work with the in-house marketing and creative teams in a professional manner. Everyone that worked on the project played a key role and was very involved. They're also fun to work with and made long meetings and long days easy.

What did you find most impressive or unique about this company?

I'm most impressed with the passion they bring to their work. Everyone at The Anton Eye approaches every project like it's the most important project to them.

Are there any areas for improvement or something they could have done differently?

No areas of improvement. They're extremely professional and a pleasure to work with.

BACKGROUND

Please describe your company and position.

I am the Founder of The DRY Brand

Describe what your company does in a single sentence.

Footwear, apparel and hard goods brands and soucing. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Anton Eye to accomplish?

• Strategic Brand Launch: Build Cohesive Media, Digital Presence, and Sales Tools to Establish Market Entry

SOLUTION

How did you find The Anton Eye?

• Referral
• Other

Why did you select The Anton Eye over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from The Anton Eye were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Studio product photos. Location product and lifestyle photos and videos. Lookbook and catalog photographs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Because of the work provided we were able to offer the footwear line to retailers accounting for over 10,000 locations

Describe their project management. Did they deliver items on time? How did they respond to your needs?

A+ quality, and service. Would not been able to get this project done without them.

What was your primary form of communication with The Anton Eye?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a great deal of technical talent, however they are creative poeple who were able to offer other perspectives to lend to our project.

Are there any areas for improvement or something The Anton Eye could have done differently?

None, they were outstanding!