Anthony Savino

BACKGROUND

Please describe your organization.

We are a cosmetic dentistry in the New York City area.

What is your position?

I am the owner.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Anthony Savino?

The challenge was twofold. One was, I wasn't performing well in search engine optimization. I only had Google AdWords at that time. I did have an SEO person, but he didn't do very well for me. I also needed to recreate a new website.

SOLUTION

Please describe the scope of his involvement in detail.

Anthony did SEO for me, redesigned three websites, did some pay-per-click campaigns, and he took charge of some social media marketing campaigns as well.

How did you come to work with Anthony Savino?

My first experience with Anthony was when he made me my first website. I worked with him on that website only, and he did very well. During the course of our relationship, he gave me a lot of personalized attention, he listened to me, and gave me exactly what I wanted, but also with his advice so that I would get the best result possible. It was actually a combination of my ideas and his ideas that made me happy.

Not only that, but we hit it off and I decided to switch all my websites from the other specialist that I had for more than 12 years. I have so much confidence in Anthony and I love working with him.

Could you provide a sense of the size of this initiative in financial terms?

Each individual website was charged separately, and their complexity determined how much time he had to put in. Whether it was a template or HTML made a difference also. I think it varies on a project-by-project basis, and even within the scope of my own business, there were differences in cost. I think I get more in service and results than the average person would get from other companies. I did look at some other companies. They were very exorbitant in cost, and it didn't strike me that they did anything special.

What is the status of this engagement?

I started working with Anthony in 2012, and the relationship is ongoing. I did the first project with him, and then after four to six months I switched to him with all my other websites.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

My business has grown about 30 percent since I've been working with Anthony. I thought I was maxed out before, but evidently not.

He's attentive, he's always there when you need him, and that's really important when you're running a business. When you're not getting the results that you want, you can make a phone call, and he'll listen to you. He'll look to see what's going on, and he will help you redirect some of that traffic so that you get busier.

Anthony has always got me on the first page of Google, and usually number one or two. I used to be on page five, six, or 10. I just wasn't getting any attention.

There are a lot of different avenues in dentistry. There's cosmetic dentistry, there's Invisalign, there's implant dentistry, and there is sleep apnea dentistry, so there are a lot of different avenues that you can bring business in depending on what the dentist's expertise is. I tell him what I'd like to bring in, and then he figures out a way on how to do that. I'll tell him who my ideal patient is. Some patients come to you for different things, and some things I really like doing, such as implant dentistry. He'll figure out a way on how to tweak my results for implant dentistry. He's very good at targeting keywords that people are searching for, so that they could respond in a positive way to give you business.

What distinguishes Anthony Savino from other providers?

Anthony Savino has a way of doing things that brings results. He is constantly learning, and he is always being very innovative as far as being up on the latest Google releases. It seems that he's just right on the money when it comes to reacting to what Google throws at him. He has a passion for getting you results. That's his product.

I know he's received phone calls from competition in the same area, and he will not take anybody that competes with each other in the same area. His business ethics far exceed anybody I've ever dealt with. What's the sense if he gets the same client that does the same thing that you do, in the same area. He doesn't want to create a situation where he competes against himself.

Is there anything Anthony Savino could have improved or done differently?

Actually, no. I always think of new things to give him. In fact, right now we're actually building an old website that I have now, because it's listed but it could do so much better. Anthony advises me on the niche market, so that I can benefit from that website.

BACKGROUND

Please describe your organization.

We're international freight forwarders and customs house brokers. We clear shipments through customs and deliver them to the importer.

What is your position?

I'm the vice president.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Anthony Savino?

Before working with Anthony Savino, we didn't even have a website at all. We had actually been put on a blacklist because we had a website that was under construction for about five years.

SOLUTION

Please describe the scope of their involvement in detail.

We started with Anthony in 2008, and we finally got up and running. He was responsible for some web design and SEO [search engine optimization]. He also helped us set up accounts with Instagram, LinkedIn, Facebook, and Twitter.

Every month, he gives us information on what's new, what we should be doing, or what he'll do in the background. He'll constantly research the newest trends, how Google spiders everything. He does constant behind the scenes work on a monthly basis.

How did you come to work with Anthony Savino?

I did some online research for web designers. I wanted someone who is young, who knows the industry, and who is ambitious. I spoke with Anthony and a couple of other people. He was spot on when he was telling me certain things.

Could you provide a sense of the size of this initiative in financial terms?

We pay between $10,000 and $50,000 annually.

What is the status of this engagement?

We started working with him in 2008, and the work is ongoing.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Anthony got us off the blacklist, and now we're on page one of Google for our targeted keywords. He's done a fabulous job getting us on the top pages so customers can come to us. He's constantly going to school to learn the newest technology out there. He always lets us know what's going on. When things are a little slower, he's always reanalyzing things to help improve our ranking on Google. When I tell him that we're not seeing much traffic, he's right on top of that. 

The first year we started working with Anthony Savino, we were up 73 percent in business. We've definitely seen an increase in business since we started working with him.

What distinguishes Anthony Savino from other providers?

He's very comforting, knowledgeable, and thorough. If you don't understand something, he'll walk you through it. He stays in constant communication with me.

Is there anything Anthony Savino could have improved or done differently?

Maybe he could do more research into our business and how we can progress, and what press releases we could put out for that.