Ansel

BACKGROUND

Please describe your company and your position there.

I am a marketing manager at a growing company with 6 e-commerce sites

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ansel, and what were your goals?

We wanted to sell our best-selling products in the Middle East to the world, primarily in America and Japan. Ansel guided us in this regard with realistic and calculable goals. We developed our products according to the interests and socio-cultural trends of the target countries. We became the market leader in many countries from Canada to New Zealand in a short time.

SOLUTION

How did you select Ansel and what were the deciding factors?

They supported us in developing our products according to values that can be preferred in each country. Analysis studies have shed light on us in developing our business. They are surprisingly talented in local marketing in many parts of the world.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

While Shopify and social media marketing did very well in some countries, we had to go for marketplaces like Amazon in some countries. There is a very different dynamic in Asian countries.

At all these stages, Ansel conducted research in countries where we have the highest probability of sales. They have also guided us in developing our products to compete in these markets. They supported us in working with the strongest influencers of the regions and in digital marketing -and many more...

How many people from the vendor's team worked with you, and what were their positions?

Two Marketing Experts and an Analysis Expert became our companions in our communication that proceeded through the Project Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We worked with Ansel to ensure that our e-commerce projects in different geographies have high sales volume.

Thanks to the analysis they made and the strategies they developed, our products have become market leaders even in countries that we have never thought of before. It is a great chance for us to know that Ansel is always there for us to sell worldwide and achieve high ROI.

Describe their project management style, including communication tools and timelines.

We progressed by focusing on the stages with weekly meetings.

What did you find most impressive or unique about this company?

They can evaluate their experiences in different fields for different business models.

Are there any areas for improvement?

They helped us greatly in increasing our sales by 700% worldwide.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of Luxee. Luxee is a men's health, grooming, and wellness subscription box. We empower men to prioritize self-care by providing them with full-size products that improve energy, focus, nutrition, skincare, nutrition, and wellness. I am responsible for designing and implementing business strategies. I manage relationships with our vendors/strategic partners. My primary responsibility is ensuring Luxee remains true to our brand identity while achieving our long-term goals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ansel?

We hired Ansel to help us with consulting, marketing, and brand growth. Precisely, we needed help with paid ads, website/ad copy, and defining our target consumer more in-depth. Also, we needed help operating the business more efficiently.

What were your goals for this project?

1. Drive website traffic
2. Increase brand awareness

SOLUTION

How did you select this vendor?

I came in contact with Ansel through Instagram. They were 1 of 2 companies considered. The main deciding factor that led me to hire Ansel was their ease of communication and competency on overall marketing insights.

Describe the scope of their work in detail.

Ansel launched and managed our digital marketing campaign with ads on IG, Facebook, and Google. Ansel helped our company dig deep into consumer insights and provided us with resources to understand our competition better. From this, we were able to optimize our website and adjust our content accordingly.

Ansel provides weekly consulting and knowledge on best practices involving ( time management, website optimization, brand identity, content marketing/direct response copy, and consumer behavior).

What was the team composition?

We worked with Christian and Caleb. No, the size of the team did not change overtime.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still at an early stage for this project. Website traffic has increased, and the website copy has helped with consumer engagement.

How effective was the workflow between your team and theirs?

Project management is one of Ansel's strengths. Christian and Caleb were readily available, quick to respond, and communicated efficiently through Slack.

What did you find most impressive about this company?

Most impressive about this company is their knowledge of consumer insights and behavior. Their ability to guide the company on brand growth was a bonus.

Are there any areas for improvement?

It is too early to answer this question.

BACKGROUND

Please describe your company and your position there.

I am the Sustainability Manager at Pure Plus+ working focusing on our first consumer product FAVES, a healthy candy made from upcycled fruits and vegetables. We are a startup based in Los Angeles.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ansel?

We were getting ready to launch our product on Amazon and make a large DTC push via our website. We wanted to make sure our digital foundation (website, marketing, ads, social, etc) was solid before launching.

We hired Ansel to do a digital audit of our whole company and make recommendations on strategic priorities to help us achieve our revenue goals for the year.

What were your goals for this project?

Our goal was to better understand where our strengths and weaknesses were with our current digital strategy and systems, and if we were positioned to meet our revenue goals.

SOLUTION

How did you select this vendor?

Ansel, and the founder Christian McLeod, came highly recommended from friends of our CMO. We had worked with agencies in the past but were not pleased with the results. After looking into Ansel's case studies we hired them to complete a digital audit of our company.

Describe the scope of their work in detail.

After we selected Ansel we had a number of discovery meetings to bring them up to speed on our business, current systems, marketing/advertising results from previous agencies, and revenue goals for the year.

Over a month or so, the Founder of Ansel Christian had multiple calls with each member of our team to understand our current projects and share the relevant processes/research that Ansel was working on.

What was the team composition?

I worked directly with the founder of Ansel, Christian McLeod. He was very open to speaking with each member of our team throughout the audit. I am not sure how many other team members there are at Ansel.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Ansel produced a detailed audit for our company's marketing, advertising, social, website, and SEO strategy. Currently, we are redesigning the flavor of our first product but are likely going to hire Ansel to work with on an ongoing basis moving forward.

How effective was the workflow between your team and theirs?

Christian was very easy to work with. We had a weekly call with our marketing team, and he also had numerous calls individually with each member of our team. He promptly responded to emails and worked around our scheduled meeting times.

What did you find most impressive about this company?

I was very impressed with the level of industry knowledge that Ansel had. We had worked with multiple agencies in the past, but it did not meet our expectations. Ansel was very patient as we tried to keep up with the advanced research they did, but what most impressed my team was how willing Ansel was to educate us throughout the process.

After the audit was complete our team had a much better understanding of our company and our customers.

Are there any areas for improvement?

I was very impressed with the process overall. Due to COVID everything was done remotely, but Ansel made scheduling meeting and calls unbelievably efficient.

BACKGROUND

Please describe your company and your position there.

film production.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ansel?

social media / markering consultation.

What were your goals for this project?

spread the word to the masses

SOLUTION

How did you select Ansel?

throuh a friend

Describe the scope of their work in detail.

helping behind the scenes with tactics. 

What was the team composition?

christian.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their helped lead to interviews with cnn/good morning america/nbc and so many more.. our efforts were effective and the best possible results achieved.

How effective was the workflow between your team and theirs?

awesome.

What did you find most impressive about this company?

I was impressed with the honesty and effectiveness of ideas.

Are there any areas for improvement?

precisely what we needed.

BACKGROUND

Please describe your company and your position there.

Professional surfer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ansel?

Social media assistente and planning

What were your goals for this project?

Increase social media presence

SOLUTION

How did you select Ansel?

I heard about them

Describe the project in detail.

Helping out taking the right decisions

What was the team composition?

Chris and his partner

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increasing followers

How effective was the workflow between your team and theirs?

Their workflow is very good.

What did you find most impressive about this company?

Chris is beautiful

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

I'm the Co-Founder, Co-Ceo Ecosystem for oxygen generating projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ansel?

• For scaling and marketing

What were your goals for this project?

• To solve global warming

SOLUTION

How did you select Ansel?

Through the tedious process of looking through a variety of companies and selecting the best out of them.

Describe the project in detail.

Ansel, helped us with the strategies to make sure everything growths fast.

What was the team composition?

Growth hacking from the start, so the development team and designers made sure that the product is viral from the start

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project has better traction because of Ansel and we've experienced amazing feedback from our clients

How effective was the workflow between your team and theirs?

It was synergetic perfection

What did you find most impressive about this company?

The professionalism and creative process were very fluid. It is easy to work with the team.

Are there any areas for improvement?

I just want more of them, cloning their team as they work like crazy to satisfy their customers.

BACKGROUND

Please describe your company and your position there.

I develop and manage programs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ansel?

SeaTrees allows anyone around the world to plant trees in blue carbon coastal ecosystems. Ansel helped us to launch the program with a buzz by creating a clear and simple social media launch plan. The 'launch post' received 25k likes and helped to kickstart the first SeaTrees mangrove forest.

What were your goals for this project?

They were to create awareness of the newly formed program and develop a strong initial following on social media.

SOLUTION

How did you select this vendor?

Ansel was chosen based on their proven experience creating buzz and excitement for for-purpose brands on Instagram.

Describe the scope of their work in detail.

Ansel reviewed our audience and influence and identified a simple, easy-to-follow plan for achieving our launch goal. They sourced credible, relatable, and engaging content and shared that content with our audience and influencer network in a way that saw a level of engagement we had been unable to achieve previously.

What was the team composition?

Ansel collaborated with the team at Sustainable Surf to co-develop copy and curate content.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The 25k initial likes and ongoing organic growth of our Instagram channel.

How effective was the workflow between your team and theirs?

I thoroughly enjoyed working with Christian from Ansel.

What did you find most impressive about this company?

The company's ability to know what content would work and when was impressive.

Are there any areas for improvement?

Christian knows his stuff! Sometimes his ideas are presented with a little too much ego.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a marketing/digital advertising agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ansel?

We hired Ansel to help us with growth on social media.

What were your goals for this project?

Our goals were to increase our following on Instagram and Facebook from 100,000 to 1,000,000 collectively.

SOLUTION

How did you select this vendor?

We selected this vendor after I was contacted by them.

Describe the scope of their work in detail.

They act as a full-service marketing agency for our company.

What was the team composition?

The team composition was primarily three main employees taking care of my marketing needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We grew from 100,000 to 900,000 followers so far in the span of our work together.

How effective was the workflow between your team and theirs?

Their workflow was very effective. Ansel's team is very professional and organized.

What did you find most impressive about this company?

The scope and detail of the results that are being presented frequently were impressive.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I'm the CMO of a consumer goods company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ansel, and what were your goals?

They were to perform a digital audit of our current footprint and make recommendations on the best next steps.

SOLUTION

How did you select this vendor and what were the deciding factors?

Based on good feedback from other clients, we selected them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They performed Halo and Heuristic Analysis of the brand, stress tested website, page speeds, reviewed CRO, and more.

How many people from the vendor's team worked with you, and what were their positions?

Christian was our lead.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They provided a clear analysis with great recommendations on how to optimize.

Describe their project management style, including communication tools and timeliness.

They provide great communication and are always available.

What did you find most impressive or unique about this company?

The level of detail that they took to perform the digital audit, looking at all integrations, while identifying gaps was impressive.

Are there any areas for improvement?

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