In terms of results, could you share any statistics, metrics, or user feedback you’ve received that would demonstrate the quality of their performance?
On the statistics side, we saw an instant improvement in our conversion rate on the site. The deadline was late October so that we could launch our Christmas campaign, and we saw a much improved conversion rate throughout that campaign compared to the previous system that we used.
The average time spent on the site increased. The number of page views increased, despite the fact that we culled the number of pages on the site by more than a thousand. It was a very slim and lean site that we launched with, but the number of pages per visit still increased. We also saw the time spent per mobile visit increase as well, and the number of pages viewed per mobile visit. It was a very nice experience form a user point of view. We could actually measure and see the results in real time. Another thing to mention was, there was quite a lot of interest at the time. Two years ago sounds very recent, but it was one of the first responsive websites in the sector in Ireland. We got a lot of blog and news interest in it for that reason.
There were a number of U.K. blogs that even picked up on us. We got quite a lot of traction online through the fact that it was fully responsive. It was a little bit of a first in terms of the Irish sector, and beyond that into the U.K., where we did have marketing blogs. Nothing to do with charity blogs or anything; instead, they were commercial marketing blogs that actually wrote about the site, and were very complimentary.
When working with Annertech, is there anything you’d consider unique about their approach or development methodology that distinguish them from other vendors?
They’re extremely reliable. What they deliver works. They deliver on time, and they have a very collaborative approach. For example, we were using a ticketing system to track all the conversations and feedback for testing and so on. As we approached the deadline, they had a suggestion to speed it up. They invited me and another person on my team who was working closely on the project, to go out and work with them and their team for the day, in the same environment and office. This was for the simple benefit of being able to bounce questions off each other in a much quicker, more agile way.
We did that three separate times during a three-week period, and it really sped things up. I was reluctant, thinking that we could do it by phone. But, when I went, it really did pay off. We got through much more work, and I really thought that was a great way of working. It was something that was driven by them, and it was their suggestion. I’m quite impressed with their approach, in general. It’s very agile and very collaborative, all with a view to never miss a deadline.
Their availability is really strong, and communication around their availability is excellent.
In retrospect, are there areas in which you think they could improve as a service provider?
I think that they consistently try to figure that out themselves. They would have what they call post-mortem calls, and they would have regular calls, where they review each milestone. We would have a call to see what worked well and what didn’t. The post-mortem call is at the end of the project. They insist on having the post-mortem call where they get our feedback and they provide theirs. They would also drop in face-to-face whenever possible, just for a courtesy call to find out what we’re thinking, what our challenges are, even though there’s no project in mind. I don’t think I have any specific suggestions or critiques.