What evidence can you share that demonstrates the impact of the engagement?
I have heard from a lot of people about how much happier they are with our new website. We were live on the App Store, but we’ve pivoted our product a little bit, so we actually took it down and are waiting to relaunch in December. There has been a lot of great internal feedback, and the work they have done so far has allowed us to get our message across more effectively. I’m super thrilled with the product and I think it is a lot more in line with our brand.
It’s going to be a lot easier to track our success in the future, as well. Alex was very diligent about setting up all sorts of analytics on the website so reporting would be easier for me. They’ve implemented both Facebook and Google Analytics to be able to track where people are dropping off and what pages they are looking up and spending the most time on.
How did Annanuna perform from a project management standpoint?
They have consistently been able to deliver on time and budget. They are very communicative, and, generally, their written and spoken communication has been amazing.
I started the project in New York and had to travel a lot for work to Europe and the Middle East, and they were very accommodating of my weird hours. They were always happy to jump on a WhatsApp call, and when there were drafts to send, they used email. They were very quick to respond when it came to email, and there have been times when they chased me to make sure that they could deliver on time.
There was one incident where I missed a meeting, and Alex was very diligent about getting in touch with me and resolving an issue that we had.
What did you find most impressive about them?
They are very passionate about design and really want to produce the best product out there. They want their products and their clients to stand out.
We did negotiate a bit after getting the proposal. I was quite thrilled with the initial proposal, as I compared it to some American and European vendors and it was a lot more affordable.
They have always been very diligent at keeping the price low, understanding my position as a startup, which I was really happy with. I also liked that they understood our market is primarily in the mobile arena, designing things that would look and feel great in a mobile environment.
Are there any areas they could improve?
They could try to be a little bit more adventurous with their designs. Once I gave them that feedback, however, they were. I think they were trying to be both original and conservative at the time at first, as well as conscious of best practices. Sometimes, though, you have to step out of best practices to make it stand out.
Do you have any advice for potential customers?
Once you sign an NDA, be fully transparent about your needs and challenges. They have experience working with other startup companies, and they’re committed to doing their best to help you and become part of your team. Don’t treat them like outsiders, and you’ll get the result you’re reaching for.