Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Annabel Media made it clear upfront that it would take around 6 months before seeing any concrete results, and I can understand this. Results in our industry sometimes don't come even in 2 years. We've continued the direct mailing effort that we'd been doing in the past, and this stimulates the traffic to our website. We have been seeing more leads than in 2015, but it's way too soon to attribute them to one particular activity, especially if also considering Facebook advertising.
How did Annabel Media perform from a project management standpoint?
Annabel Media meets with us every 1-2 weeks, initiates the ideas and concepts, follows through, and gives us constant updates. We have a good team of writers who implement our ideas. We hired Annabel Media because of the team's energy, presentation skills, and their network of people associated with our industry. We don't want to sell our product to other builders or to suppliers and subcontractors who want our business, but rather to identify potential home buyers. Annabel Media knows all the industry people and what they're trying to accomplish. They understood our goals right from the beginning. In terms of project management, Annabel Media is terrific.
What did you find most impressive about Annabel Media?
The high level of energy is what sold us on Annabel Media from the very beginning. Everyone we interviewed had a new mouse trap and a different way of approaching the work, but Annabel Media simply clicked with our team.
Are there any areas Annabel Media could improve?
If I thought that Annabel Media needed improvement, we wouldn't have hired them. I hope that Annabel Media did its practice on someone else, and we're getting the real deal.
What tips or recommendations could you share that might increase the likelihood of success with Annabel Media?
I have passed a referral to one of our suppliers, and they hired Annabel Media immediately for the same reasons as us: a high level of energy, extensive knowledge of our market and of electronic marketing in general, as well as a good team of supporters and writers.