ANML, INC

BACKGROUND

Please describe your company and position.

I am the Lead UX Designer of Brunswick

Describe what your company does in a single sentence.

Brunswick Corporation is a global marine innovation leader, building connected boating experiences across a diverse portfolio of brands, products, and onboard systems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ANML, INC to accomplish?

• Build a sophisticated, enterprise-level design language and component library
• Elevate and extend the creative output of our internal team
• Help us meet ambitious business objectives and delivery timelines

SOLUTION

How did you find ANML, INC?

• Referral
• Other

Why did you select ANML, INC over others?

• Great culture fit
• Design Chops

How many teammates from ANML, INC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brunswick engaged ANML to help bring to life the marine industry’s equivalent of Apple CarPlay. Working as an integrated member of our team, they helped envision and design a mobile application that makes complex vessel systems feel seamless and intuitive for boat owners. This is a particularly challenging problem because boats are often manufactured to individual buyer specifications, resulting in wide variation in onboard components and system configurations. The effort was further complicated by the requirement that the application support multiple brand-specific design systems across Brunswick’s portfolio, while still maintaining a coherent and scalable user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Delivered and launched the CZone mobile app across 6 or more Brunswick brands, including premium marques such as Chris-Craft
• Established a scalable, modular design system capable of supporting highly variable vessel configurations
• Enabled consistent cross-brand UX while preserving brand-specific visual language and positioning
• Reduced design and implementation friction through a shared component library and interaction patterns
• Supported an accelerated, multi-brand rollout aligned with business and product timelines

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ANML’s project management was excellent throughout the engagement. They aligned closely with our goals and priorities, and were proactive about adjusting resourcing as needs evolved, including bringing in additional team members when required. The quality of those hires was consistently strong.

They participated in regular working sessions and were always available for ad hoc meetings when new questions or constraints emerged. Our team never felt blocked or waiting on them. They were responsive, organized, and highly collaborative in how they worked with both design and product stakeholders.

They consistently delivered on time and, in several cases, exceeded expectations. The level of preparation, craft, and follow through not only met our requirements but genuinely delighted both our internal team and senior stakeholders.

What was your primary form of communication with ANML, INC?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was the combination of high creative talent and rigorous attention to detail. They were able to think strategically at the system level while still delivering highly refined, thoughtful design execution.

Are there any areas for improvement or something ANML, INC could have done differently?

There were no meaningful areas for improvement in our experience. In fact, the collaboration was so successful that, over time, our internal team matured and expanded to the point where we required less external support. That evolution was due in part to the strong foundation, standards, and practices established during our work together with ANML.