Ankivo

BACKGROUND

Please describe your company and position.

I am the Lawyer of a legal company

Describe what your company does in a single sentence.

Legal Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ankivo to accomplish?

• Web Redesigning
• Web Development

SOLUTION

How did you find Ankivo?

Online Search

Why did you select Ankivo over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Ankivo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ankivo’s team delivered a full suite of services tailored to our needs:

• Digital Strategy: They started by understanding our business goals, competition, and target audience, then devised a detailed roadmap to guide our digital efforts. This included identifying high-impact channels and developing strategies to maximize ROI.
• Search Engine Optimization (SEO): They conducted a comprehensive SEO audit of our website, identifying key areas for improvement. Ankivo optimized on-page elements like meta tags, headings, and content, and worked on improving site speed. They also developed a long-term content strategy focused on relevant keywords to improve our rankings.
• Social Media Marketing: Ankivo managed all of our social media platforms, including Facebook, LinkedIn, and Instagram. Their approach involved creating engaging posts, running ad campaigns, and managing community engagement. The goal was to increase brand awareness, reach, and engagement with our target audience.
• Content Marketing: The team helped us build a robust content strategy, focusing on blogs, articles, and landing page copy. They developed highly engaging content aimed at educating our customers, improving SEO, and driving conversions.
• Key Deliverables:
  • Monthly SEO reports detailing keyword rankings and traffic improvements.
  • Weekly social media content calendars and performance analytics.
  • Blog posts and long-form content aligned with our business goals.
  • Ongoing strategy sessions to refine our marketing efforts.
  • Full redesign of our website’s SEO structure.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Here are measurable outcomes that demonstrate the success of Ankivo's project:

1. Increased Organic Traffic: There was a 45% increase in organic website traffic over the first six months, as tracked through Google Analytics. This resulted from SEO optimizations and content marketing efforts.
2. Improved Keyword Rankings: Targeted keywords saw significant improvement, with 5 key phrases ranking on the first page of Google, where none had ranked before. Average keyword ranking across tracked terms improved by 25 positions within three months.
3. Higher Social Media Engagement: Social media metrics showed a 60% increase in engagement (likes, shares, comments) across platforms. Follower growth also increased by 40%, contributing to better brand awareness and reach.
4. Lead Generation: The improved digital presence led to a 30% increase in qualified leads, particularly through organic search and social media.
5. Conversion Rate Optimization: The website’s conversion rate (visitors to leads) increased by 20% due to better SEO, enhanced content, and a targeted call-to-action strategy.
6. Better Website Performance: Site speed improved by 25% after technical SEO enhancements, which positively impacted user experience and reduced bounce rates by 15%.

These measurable outcomes clearly show the impact of Ankivo's digital strategy in improving visibility, engagement, and lead generation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ankivo’s project management was highly organized and efficient throughout the entire engagement. They employed a structured approach that ensured all deliverables were met on time, while maintaining flexibility to accommodate changes as our needs evolved.

• Timeliness: All milestones were consistently delivered according to the agreed-upon timelines. Whether it was SEO reports, content drafts, or social media campaigns, Ankivo ensured that everything was completed punctually. There was never a delay in key deliverables, and the team was proactive in communicating any potential scheduling conflicts well in advance.
• Responsiveness: Ankivo’s team was highly responsive to our requests. They were always available to answer questions, address concerns, or implement quick changes whenever we needed to adjust the strategy. They utilized regular check-ins, weekly status reports, and monthly strategy meetings to ensure transparency and to align on priorities.
• Communication: We appreciated their open communication channels, which included detailed emails, scheduled calls, and a shared project management tool. This allowed us to stay informed and provide feedback in real-time, making the collaboration seamless.

Overall, Ankivo demonstrated strong project management capabilities by keeping everything on track and adapting quickly to any changes in our goals or market conditions. Their attention to detail and responsiveness contributed significantly to the success of the project.

What was your primary form of communication with Ankivo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ankivo's holistic approach to digital strategy and deep understanding of the evolving digital landscape stood out. Rather than offering a one-size-fits-all solution, they took the time to fully understand our business, target audience, and industry. This allowed them to craft a tailored strategy that aligned perfectly with our goals, setting them apart from other agencies we've worked with.

Their attention to detail was also remarkable—whether it was in the intricacies of SEO optimization, the creativity in their content, or their ability to stay ahead of social media trends, every aspect was meticulously executed. Moreover, their proactive communication and adaptability made it easy to collaborate and trust that they had our best interests in mind.

Ankivo’s commitment to measurable results and data-driven strategies was particularly impressive. They didn’t just focus on vanity metrics; they emphasized outcomes that directly impacted our bottom line, such as lead generation, conversion rate improvement, and organic traffic growth. This results-oriented mindset, coupled with their personalized service, made Ankivo stand out in the crowded digital marketing space.

Are there any areas for improvement or something Ankivo could have done differently?

While Ankivo’s performance was largely excellent, one area for improvement could be in expanding the initial onboarding process. While their team took the time to understand our goals and business, a more detailed upfront discovery phase might have helped align some strategies even sooner.

For instance, conducting more in-depth competitor analysis or target audience segmentation at the start could have provided additional insights to accelerate the results.

Another area to consider is enhancing reporting customization. While the regular reports were clear and informative, offering more tailored reporting formats with specific KPIs tied closely to our unique business goals could have added an extra layer of value, making it easier to track certain long-term impacts.

That said, these are relatively minor considerations and didn't hinder the overall success of the project. Ankivo remained adaptable and receptive to feedback, which allowed us to adjust strategies as needed along the way.