You mean business. We mean design.

Founded in 2007, ANDESIGN is a fully integrated product design firm committed to helping companies design, engineer, and deliver exceptional products. Encompassing a network of Designers, Model Makers, Artists, and Freethinkers who hold firmly the belief that today’s designs define tomorrow’s world.

Our passionate team of designers and engineers use every tool in their arsenal to enhance user experience and brand integrity. Utilizing both our creative skills and manufacturing knowledge, we are dedicated to providing innovative and efficient product development solutions that reflect our clients’ values and needs.

Iconic branding and innovative design are imperative to a successful product. Our company will be with you every step of the way from initial sketch to rendering, prototyping, package design, coordinating crowdfunding campaigns, quality control and finally shipping your completed product. Our motto: “Cultivate creativity. Design with purpose.” is embodied in our work ethic.

We welcome any project that challenges us to innovate solutions and create a product that is not only elegant but useful. Having designed products for top name brands, we have the experience and confidence to tackle any task. We’ll gladly roll up our sleeves and work around the clock to ensure your product reaches its fullest potential. You mean business, we mean design.

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Newport Beach, CA
  • 847 West 16th St
    Newport Beach, CA 92663
    United States


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Hardware Design for Enterprise Software Tools Firm

"They’ve never failed me when I reached out to them."


Willing to refer: 
The Project
$200,000 to $999,999
Nov. 2016 - Ongoing
Project summary: 

Using CAD, Andesign designed rugged wrist wearables and other hardware to be used by construction/military industries. They focus on durability, keeping a consistent look across the line of products.

The Reviewer
11-50 Employees
Los Angeles, California
Gabe Grifoni
CEO, Rufus Labs
The Review
Feedback summary: 

The products they designed are sturdy and have an appealing look. They’re eager to accommodate changing needs of customers and modify designs on the spot. Their responsiveness, availability 24/7, and committment to the results, make them a perfect business partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

I'm the CEO of Rufus Labs. We build technology for enterprise customers – warehouse and construction workers – who require different types of rugged wearables for the workplace. We have both hardware and software, with the design being an important part of our industry.


What challenge were you trying to address with Andesign?

We needed a company with expertise in design to help us create the look and feel of our hardware. We're a fairly small business and don’t have the ability to hire an entire design team in-house. If we had 1–2 mechanical engineers in-house, we wouldn't get the skill set that a design firm brings to the table. We wanted to find an outside company that could provide a variety of services with their own team. We worked with 4–5 other designers in the past and most of them just fell apart when it came to the execution of designs for the manufacturer, so we were looking for a company that could do the industrial design for us.


What was the scope of their involvement?

Our main product, which is just launching, is a ruggedized wrist wearable. It looks like a large rugged smartwatch and is meant for the construction, military, and oil and gas industry workers. The product has a lot of requirements: it has to withstand stone splash and sand; it needs to work in the conditions of an oil rig and cold storage. Andesign worked on some rugged cases in the past, so they helped us create a more battle-proof design. The mission we gave them was to design products that Batman would wear to work.

They work on a few different projects for us and manage to keep a consistent look across the line of products. They also deal with charging docks and some products that haven’t gone to market yet. Their teams in China and other parts of the world can handle certain elements of the build and quality assurance for the products that are not local.

What is the team composition?

We work with 4–5 people. We have direct contact with two of them – the project manager and the lead designer.

How did you come to work with them?

I did Internet research and liked what they were offering. After a meeting with their project manager, I decided they were a good match for us.

How much have you invested with them?

We spent about $500,000.

What is the status of this engagement?

We started working with them in November 2016 and the project is ongoing.


What evidence can you share that demonstrates the impact of the engagement?

I'm very satisfied with what they did. In addition to their design skills, Andesign has the mentality to do what it takes to accomplish the goals. For some of the products, we take feedback from customers immediately and use it to implement the design changes. One of our customers, for example, needed a particular type of band because the one we were using had Velcro and it didn't do well in sand (they needed a traditional buckle). I called Andesign and they had it designed within 2–3 weeks. We offered five test samples to the customers and they loved the band.

I do CAD [computer-aided design] myself, so I'm very particular and examine every round of new versions. Their team is always ready to make changes within hours.

How did they perform from a project management standpoint?

It's a very collaborative project. We email and text back and forth any time of day and night. They're not 9–5 people – if I need to get in touch with them at 10pm or 2am, they'll be there for me. I've never had this level of back-and-forth communication with other designers. They're responsive and quick.

What did you find most impressive about them?

They're a very personable group and always go above and beyond. I've met most of their team in person: their office is in California, two hours away from me (I'm in LA), so if there is an emergency we can always meet.

Are there any areas they could improve?

They’ve never failed me when I reached out to them. Anyone in hardware business would like things to go faster, but it's just the limitations of the mechanics and not their limitations.

Overall Score They've been great.
  • 5.0 Scheduling
    They get everything done on time.
  • 5.0 Cost
    Value / within estimates
    They gave me the best quote.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've already recommended them to a few people.