Anderson Collaborative™

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Ampersand Studios

Describe what your company does in a single sentence.

Ampersand Studios is a creative coworking space providing flexible workspaces alongside high-end production facilities, all under one roof.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Anderson Collaborative to accomplish?

• Launch go-to-market strategy in Nashville
• Generate quality leads and conversations
• Manage digital marketing via full-funnel content mix

SOLUTION

How did you find Anderson Collaborative?

Online Search

Why did you select Anderson Collaborative over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Anderson Collaborative were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Full-service media buying, planning, and ongoing management/optimization
• Systems integration for improved performance on paid media channels
• Responsive display ad design for retargeting placements across mobile devices
• Ongoing data management, analytics, and reporting
• Website management & support
• CRM automation & sharp spring account improvements

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

# of Inbound Leads / Ad Conversions & Decreased CPC

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Anderson Collaborative is a thoughtful strategic partner made up of talented subject-matter experts that are quick to jump in and support your business goals and marketing objectives. They made our transition seamless and enjoyable.

What was your primary form of communication with Anderson Collaborative?

Virtual Meeting

What did you find most impressive or unique about this company?

Anderson Collaborative is fueled by curious and insightful problem solvers and strategists. The team is so great to work with and our company cultures align well!

Are there any areas for improvement or something Anderson Collaborative could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I am the owner of a small film production & photography company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anderson Collaborative?

Anderson Collaborative helped form my brand image & really nail down my marketing approach when I first started my company. I went into ownership without really knowing much about the marketing & public side of running a business.

SOLUTION

How did you select this vendor?

I was connected to AC through previous work.

Describe the scope of their work in detail.

While creating my brand, they helped conceptualize an image based on what I was looking for in my company. They paired me with an excellent designer who was able to nail out the sharp & modern feel to my brand that I was looking for. We analyzed my strengths as an artist, and they helped determine which industries I should be targeting, and how to do it. This has helped me dig out a niche that fits very well, and has served as a self-sustaining system, where I haven't needed to spend any money on marketing yet.

What was the team composition?

I have worked with Trevor, the owner of Anderson Collaborative most. I also had a great experience with their contracted designer, & their close partner Nativz.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since I began working with them at the launch of my business, I have no previous metric to compare to. What I can say is that I am very happy with the brand they helped me form, and I have been performing well. I am set to double my previous year's growth at the close of 2021, which will mark 2 years in a row.

How effective was the workflow between your team and theirs?

Very. Trevor is very good at putting complex ideas into concise & easy to understand explanations, and I felt like I learned very well with my time spent with them.

What did you find most impressive about this company?

I admire their professionalism & willingness to structure their project around our needs. I am a very different business than many others they work with, and the process felt tailored to me. I didn't think I was being put through a cookie-cutter process.

Is there any area for improvement or anything that could have been done differently?

Not really. My project was relatively low demand, and I am very happy with the results I have been riding with since my launch. I have seen enough to trust them with any ad-spend that I may invest over the coming years.

BACKGROUND

Please describe your company and your position there.

Small Craft Food Company serving Craft Breweries in Southern California.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anderson Collaborative, and what were your goals?

Logo Design

SOLUTION

How did you select this vendor?

Referral

Describe the scope of their work in detail, including any steps and the final deliverables.

Logo Design from concept to deliverable.

How many people from the vendor's team worked with you, and what were their positions?

1-2

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It was such a pleasure to work with Trevor and his amazing team! Our new logo is exactly what we were hoping for and they made the process easy and fun. I would recommend this business to any company (new or old) that is looking for a responsive and knowledgeable full-service marketing team! We were very impressed with their professionalism and quick response to our needs. Thank you Anderson Collaborative!

Describe their project management style, including communication tools and timeliness.

Very Transparent and Easy to communicate with.

What did you find most impressive or unique about this company?

We were impressed with their creative ideas.

Are there any areas for improvement or something they could have done differently?

No.