Anastasia Salazar Ltd.

BACKGROUND

Please describe your company and position.

I am the Program Manager of CUNY Intergenerational Change Initiative

Describe what your company does in a single sentence.

We are a youth participatory action research project that empowers young people to conduct research and use findings to advocate for policy change.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Anastasia Salazar Ltd. to accomplish?

• To update the overall design and concept of our website

SOLUTION

How did you find Anastasia Salazar Ltd.?

Referral

Why did you select Anastasia Salazar Ltd. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Anastasia Salazar Ltd. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Anastasia was brought on to help us redesign our very outdated website. With her expertise and guidance, we were able to define the purpose and desired functionality of our website and work collaboratively with Anastasia to re-envision our website design and content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As an NYC non-profit youth-centered program focused on civic engagement, having an up to date, vibrant, and accesible website is paramount to engaging diverse stakeholders. We launched our newly designed website last week and thrilled to now include it in all of our forward-facing materials, outreach, and correspondence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Anastasia was incredibly flexible when we needed to extend our timeline and she was extremely supportive and timely with deliverables and correspondence.

What was your primary form of communication with Anastasia Salazar Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It was an absolute pleasure and joy to work with Anastasia. She brought such a positive and even-tone energy to all of our meetings. She was always open to suggestions and feedback.

Are there any areas for improvement or something Anastasia Salazar Ltd. could have done differently?

Nothing to change whatsoever. Anyone would be lucky to work with this company!

BACKGROUND

Please describe your company and your position there.

I am the Head of Marketing of a tech-health start-up in Munich. We develop innovative digital and offline solutions for cardio-vascular patients, starting with a reimbursable App for therapy adherence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anastasia Salazar Ltd.?

Our website was quite basic and didn't follow any stringent design guidelines. It was more or less a mix-up of different styles which didn't seem quite professional.

SOLUTION

How did you select Anastasia Salazar Ltd. and what were the deciding factors?

Based on the past projects, I was convinced that Anastasia would provide us with a state-of-the art look.

Describe the project in detail and walk through the stages of the project.

After some really helpful mini-workshops, where a variety of inspiration was shown and we could point out the general route of design, we went into the actual design. After the initial design, had quite regular follow-ups where our changes were taken into consideration. With a good sense of stakeholders' needs and creative power, we finished the projects in just three rounds of feedback.

How many resources from the Anastasia Salazar Ltd. team worked with you, and what were their positions?

In total, we worked with two designers all along the way.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As the website is still in the implementation, we cannot say much about it. However first user tests showed great success with the website being perceived as more professional, trustworthy and human.

How effective was the workflow between your team and theirs?

The project was led by clear and precise project management, having a fixed timelines yet allowing great flexibility.

What did you find most impressive or unique about this company?

I am surprised about the consistent and professional workflow and great art and design skills.

Are there any areas for improvement or something they could have done differently?

The time difference between Europe and the United States imposed sometimes a challenge, yet we found our way to communicate.

BACKGROUND

Please describe your company and your position there.

I am the co-founder for a spiritual wellness company. We provide the community with authentic, spiritually-sound products that promote holistic wellbeing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anastasia Salazar Ltd., and what were your goals?

We hired Anastasia to support us with our branding and messaging. It started with just creating the logo, color scheme and other basic pilot necessities but it expanded to creating icons, website design, and more.

Our goal was to launch with a very strong, concise and clear brand that would capture the magnitude of our work and passion for spiritual wellness.

SOLUTION

How did you select Anastasia Salazar Ltd.?

I knew Anastasia through community work. We crossed paths over ten years ago in youth programming and reconnected years later when our program needed revamping. She helped update the logo and gave the program a new look.

Add an extra few years after that, I left the program and decided to launch my own family business and immediately thought of Anastasia.

Describe the scope of their work in detail, including any steps and the final deliverables.

We started by having a few calls to discuss the general branding and vision we were going for. Then we did a discovery questionnaire together where she asked very in depth questions about the energy of the brand. She facilites a brand workshop and then created an initial directions slide where she showed us two very different styles.

Each direction included a logo, logomark sketches, a color scheme, tag lines, voice and tone, typography, photography, and additional illustrations. After selecting our direction we had a brand guidelines meeting where we reviewed all the details of the brand to make sure we are consistent across platforms.

After that we decided we wanted to expand to working on creating a website. Anastasia helped design the website, created tabs based on our needs, gave us a direction for the photography, and more. She really went above and beyond. She created illustrations for very specific things like herbs that really made the brand stand out.

Overall, every step and deliverable was met with so much love and intention.

How many people from the Anastasia Salazar Ltd. team worked with you, and what were their positions?

I worked with Anastasia for all of our branding needs and she pulled in a writer to support us with the messaging piece and content for our website.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome was incredible! We received amazing feedback from the community. Within the first three weeks of our launch we got almost 8 thousand followers on instagram. Companies have reached out for collaborations, pop-ups and more.

Overall, the most meaningful success has been the amount of people who are shifting their perception on our spiritual practice and learning about the important of spiritual wellness.

Describe their project management style, including communication tools and timeliness.

We had weekly check-ins with our brand designer, Anastasia, along with monthly meetings via google hangouts. Additionally, we communicated over email regularly and they gave us frequent updates.

For each step, they asked for feedback and implemented it very quickly. She always met any deadline and finished the project based on our discussed timeline.

What did you find most impressive or unique about this company?

So much energy, love and creativity was poured into this project. Their enthusiasm and consistency in the entire duration were impressive. What I appreciated the most about Anastasia is that she was very open-minded and eager to create something that really fit with the brand/aesthetic.

Are there any areas for improvement or something they could have done differently?

None. Anastasia is amazing!!

BACKGROUND

Please describe your company and your position there.

YOGO produces truly-sustainable eco yoga gear. I am the CEO.

OPPORTUNITY / CHALLENGE

What were your goals for this project?

Full rebrand.

SOLUTION

How did you select this vendor?

I put out RFPs on several sites and interviewed several teams

Describe the scope of their work in detail.

Full rebrand – comprehensive brand guide and packaging and website.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have a beautiful brand guide. The deliverables were structured and thorough, and she has great ideas and is thoughtful about a cohesive implementation.  She is relaxed about talking things through and revisions. Very easy to work with. I'm very pleased with the new branding we've developed and can't wait to continue with her to extend it through the rest of the brand.

What did you find most impressive about this company?

When working with creatives, it can be difficult to find a combination of high level of artistic creativity paired with high level of professionalism and business acumen. Anastasia combines all those.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and position.

I am the owner of embodied truth healing & psychological services

Describe what your company does in a single sentence.

holistic mental health practice specializing in healing from trauma

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Anastasia Salazar Ltd. to accomplish?

• web design with intentional aesthetic
• capturing all of my offerings in one place
• monetize traffic

SOLUTION

How did you find Anastasia Salazar Ltd.?

Referral

Why did you select Anastasia Salazar Ltd. over others?

• Great culture fit
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

I worked with Anastasia to design a digital home that reflects a healing/inviting aesthetic and accurately reflects the scope of my work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I am still observing outcomes as the site just went LIVE; however, Anastasia delivered what was agreed upon in our contract on time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I enjoyed working with Anastasia so much. our working styles created ease in collaboration, she was organized, efficient, and responsive

What was your primary form of communication with Anastasia Salazar Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I had a great experience from beginning to end. Anastasia really listens --- this was so evident in early versions of the website/concept presentations. she is solution focused and quick to find a work around when necessary.

Are there any areas for improvement or something Anastasia Salazar Ltd. could have done differently?

none in my experience

BACKGROUND

Please describe your company and your position there.

I started my own coaching business and I needed help from Anastasia to develop my brand identity and website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anastasia Salazar Ltd., and what were your goals?

As a new business we had to start from scratch identifying what was important to me and translate that into my brand identity. That was the foundation for the website and has helped keep my brand uniform across all platforms. 

SOLUTION

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Anastasia and her team created a clear document explaining my brand identify and guidelines which I can share with anyone I work with in the future. She also delivered an easy to navigate, mobile friendly, beautiful website that reflects my business completely. 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I hired Anastasia to help with my branding and my website and I couldn’t be happier with the results. She translated my vision for my business into a cohesive and visually appealing design that included a logo. The images and colors she chose are perfect.

When she created my website she had a very professional and iterative approach to the design, gathering feedback from me the whole time, so she could deliver the best final product. She was very receptive to feedback and really wanted to deliver an exceptional site for me. The whole process was fun and collaborative, and my website looks amazing. I highly recommend her to anyone who needs to create a distinct and polished brand and website.  

BACKGROUND

Please describe your company and your position there.

I am the Founder of CalmRx, we build tools for mental health clinicians to improve patient outcomes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anastasia Salazar Ltd., and what were your goals?

I hired Anastasia Salazar Ltd to help me setup the brand, messaging, and marketing material to setup a framework to expand my experience from. My primary goal was to get an experience for clinicians where the product felt clinical however different and unique.

SOLUTION

How did you select this vendor?

I found her on clutch.co

Describe the scope of their work in detail, including any steps and the final deliverables.

We started with a workshop and then expanded the conversation to assess several variations before finalizing on a direction.

How many people from the vendor's team worked with you, and what were their positions?

2 folks I worked with the Founder and someone that focuses on Copy

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I really am excited how things turned out. It's helping me engage and connect with my target market.

Describe their project management style, including communication tools and timeliness.

We had an on going conversation via emails and phone calls, but I really appreciated being able to provide feedback directly on Figma.

What did you find most impressive or unique about this company?

It was my first time and I felt the entire process was very easy to go through.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Product Marketing at a venture-backed SaaS company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Anastasia Salazar Ltd.?

Design work on key slides for new client-facing deck.

What were your goals for this project?

A polished deck for client-facing joint work.

SOLUTION

How did you select Anastasia Salazar Ltd.?

We've worked with Anastasia Salazar to design our overall pitch deck previously. We decided to reach out and work with her again.

Describe the project in detail.

Anastasia was focused on creating the key slides for a new customer facing deck. She created the designs based on our content and goals for each slide.

What was the team composition?

2 people from the vendor's side (product marketing and customer success) were involved. This did not change.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were pleased with the outcome, which was new slides for our customer-facing deck. And she was able to turn these around very quickly for us.

How effective was the workflow between your team and theirs?

Anastasia is a strong communicator and is always clear on scheduling, managing expectations, and communicating her design choices.

What did you find most impressive about this company?

She really takes the time to understand your company, your brand, and your goals. She's extremely thoughtful and thorough.

Are there any areas for improvement?

None