What was the scope of their involvement?
A lot of what they offered us were industry best practices. I think having those perspectives is really interesting because they challenged a lot of our internal thinking, as an organization that’s trying to drive fundraising.
Our dealing with Bill (President & Chief Imagineering Officer, Anamorphiq) was fairly simple: He came in, we gave him a brief, we had a discussion, and he asked lots of questions to get as much background as possible. We also gave them access to our backend analytics.
We use primarily Facebook, some Instagram, and a little bit of Twitter. The team did a full digital audit of our website, as well, with things like email marketing, but it was really focused on the social side. At the moment, we’re focused on building content that’s more Facebook first, rather than Instagram first.
They shifted away from the mindset of promoting what we do, as a way of showing impact to our donors and instead, finding a way to engage people in a way that they’re already using social channels.
What is the team composition?
Bill was the only person we dealt with directly.
How did you come to work with Anamorphiq?
I worked with Bill in the past, at a previous agency, so I was definitely familiar with his leadership in the space. I knew he would be a very reliable, trustworthy, forward-thinking, strategic sounding board; I knew he’d be someone that would really be able to provide us good guidance, just based on my previous experiences working with him.
How much have you invested with them?
It was a small project, so it was $5,000.
What is the status of this engagement?
We began this project in February 2019, and I would say this phase of the project has been completed. What’s preventing us from moving forward at the moment is just our budget.
There’s a desire to continue to work with Bill, whether it’s in this capacity or in others. We’ve also reached out and hired him to lead a seminar to our social service agencies and some of our partners that we helped to fund – we thought it would be a value-added offering to them, so we’ve retained Bill to do that, but it’s not something I’m personally leading so I’m not sure of the status on that.