Partner supporting in-house Marketing teams

Up Analytics is a small boutique agency committed to driving the best results for clients by providing in house marketing teams with hands on expert support. We do not just buy and plan your media. We aim to become your most valuable partner and help you drive your strategic goals. 

We prefer to work alongside your business’ marketing team and partners to implement structural improvements to marketing tools, digital strategies and processes, and/or your partners and people. 

Nowadays consumers everywhere expect an easy transition from ideas they research online to finding what they need in the physical world. That means challenges as well as opportunities for marketers who have traditionally looked at online and offline in silos. We specilise in coming up with omnichannel marketing solutions addressing the need of your potential consumers. 

Our scope on online marketing is across both of on the Google’s platforms, Google Marketing Platform and the Google Ads side of the spectrum. But we are also comfortable executing your marketplaces strategy, or optimisng your own website to convert better. We will focus on an increased profitability from deploying new digital strategies whatever the channel that fits your strategy best.  

We are run by ex-Google product specialists that have spend a decade solving the most complex marketing measurement issues for Google's largest clients in the UK. There are very few challenges we have not dealt with before. So stop trying to re-invent the wheel and get in touch!

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2019
Show all +
's-Hertogenbosch, Netherlands
headquarters
  • Sint Janssingel 92
    's-Hertogenbosch, NB 5211 DA
    Netherlands
other locations
  • 11 Berestede Road
    London, LND W6 9NP
    United Kingdom
  • 64/6 ซอยเจริญมิตร สุขุมวิท 63
    Bangkok, 10 10110
    Thailand

Portfolio

Key clients: 

Hertz, Waitrose, Google, Avepoint & Roka

Training Digital Marketing team Image

Training Digital Marketing team

Supported Lyceo with training. Also focused on Google My Business support for the online marketing team after listings were declassified.

Growing EU Sales and Optimising Conversion Rates of webshop Image

Growing EU Sales and Optimising Conversion Rates of webshop

Working with Roka on exploring a marketplaces strategy and onkline marketing strategy for Europe and optimising pagespeed across the US, UK and EU websites.

Grow Avepoint's online Lead Generation ability Image

Grow Avepoint's online Lead Generation ability

Supported the Avepoint Marketing team in setting up a defence against ITP and created a way to track leads converting offline after a long sales cycle and integrate this with Google Ads. Set up Google & Bing Ads campaigns across 20+ markets gllobally. Worked on making sure Google Analytics is used to analyse and improve cross channel paid marketing. Created PPC landing pages and executed AMP tests to improve Conversion

rates. Supported technical analysis of 100k pages for the creation and execution of an SEO strategy. Also set up and optimised Google My Business to ensure we use our physical locations to enahnce our ability to create leads online. 
Marketing Technology Research Image

Marketing Technology Research

Marketing technology is breaking free of many of its traditional limitations and making new insights possible. For marketers, 2020 is the year to make the most of the opportunities the technology provides. 

We analysed thousands of websites over three years to geet a full picture of how Marketing Technology was adopted and used by British marketers.

Full article here: 

From buying a TV to planning a holiday vacation, it takes consumers, on average, four clicks before completing a transaction online. Some of these clicks matter more than the others.

 

You can

customize your DDA model to fit your business goals. By creating tailored attribution models for both new and existing customer journeys, we were able to easily see which campaigns are contributing to our chosen business objective, and switch between those objectives fast when needed.
Hertz Marketing Measurement Image

Hertz Marketing Measurement

Data offers amazing opportunities for brands to understand current and potential customers better, engage in more relevant ways, and by doing that, make marketing budgets stretch as far as they possibly can. Companies that pre-date the Internet often face the problem of data being siloed within departments or being retained on systems that are outdated and/or incompatible with each other. Useful data and its location

can also be forgotten due to staff churn. Poor or inaccessible data results in impaired decision making. In order to effectively use your data in your marketing efforts, it’s important to have all of your data in one place.

 

Hertz recognised it needed to improve its data gathering and analytical capabilities so that its decision making could be improved. The firm had to audit its current data sources, figure out what new data touch points it might need to access and bring as much data as possible together in one platform. Hertz realised it needed a flexible and single source of truth. To kick off its action plan to be a “best-in-breed” digital business and understand potential customers Hertz chose Google Analytics 360. This meant that the Hertz marketing team could easily integrate analytics and customer data, via Analytics 360, in its online marketing strategy.

Reviews

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Digital Ads for SaaS Data Management Solutions Provider

"We were able to significantly improve our digital ad yield and presence."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2019 - Apr. 2020
Project summary: 

Up Analytics provided digital marketing services for a data management solutions provider. The team was hired to enhance the client's online lead generation efforts using their expertise in Google Ads.

The Reviewer
 
1,001-5,000 Employees
 
Jersey City, New Jersey
Tianyi Jiang
CEO, AvePoint
 
Verified
The Review
Feedback summary: 

The engagement resulted in the company's increase in quality leads and boosted ads presence. The success of the project was due to the team's outstanding work and professionalism. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

AvePoint is the largest SaaS data management solution provider for Microsoft Office 365, our primary customer is large enterprises in regulated industry with sophisticated requirements for data governance and management needs. I'm the CEO at AvePoint

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Up Analytics?

We hired the company for their expertise in Google Adwords

What were your goals for this project?

to improve online lead generation

SOLUTION

How did you select Up Analytics?

we selected the company given their CEO's expertise and track record at Google

Describe the scope of their work in detail.

The company helped audit our overall digital presence, from website to online ad effectiveness. From there the company played a strategic advising role and took on much of the execution of our digital ads strategy.

What was the team composition?

The company had experts in the Netherlands and the UK to help our digital market team in the UK and US. the company has a small team but highly effective

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Significantly improve our advertising driven lead quality and an overall improvement in our digital ads presence

How effective was the workflow between your team and theirs?

The company had experts working with our digital marketing team both with in-person on-site work in London as well as remote work, quite effective

What did you find most impressive about this company?

I'm impressed with the quality and professionalism of the company

Are there any areas for improvement?

The company is a startup still in the process of scaling. The company does a great job in execution and could do better in marketing and showcasing their work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PPC & SEO for Eyewear & Apparel Company

"Their level of expertise across all Google platforms opened up new doors for our strategies."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2020 - Ongoing
Project summary: 

Up Analytics is assisting a performance and sports eyewear company scale its business in a new European market. They've made recommendations on advertising, SEO, keyword targeting, and defining audiences.

The Reviewer
 
11-50 Employees
 
Austin, Texas
VP E-Commerce, Eyewear & Apparel Company
 
Verified
The Review
Feedback summary: 

After recommending the team boosts their site speed, page load times have been cut in half, which has benefitted the performance of key pages. The team's strategic, knowledge-driven approach propelled the project forward. They were able to define small changes that yielded massive improvements.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We make performance eyewear and appeals within the endurance sports world. I’m the VP of e-commerce but have recently become more involved in marketing and analytics. I also run our paid digital advertising.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Up Analytics?

We initially contacted them for assistance with attribution, but our teams collaborated on much more as our relationship went on.

SOLUTION

What was the scope of their involvement?

At the start of the project, they took a look at our site performance and found that our page speed was very low for what we were spending. They determined that boosting our page speed would significantly improve the effectiveness of our advertising. We shifted some resources internally to address that. They set up a completely new Google Ads platform for our European and is implementing paid shopping, search, and Facebook advertising.

We’re starting in the UK market but will move to other countries like Germany and France if we’re successful. They’re building out target audiences and keywords for that market now. Additionally, they’ve been critical in tightening up our platforms and giving us valuable feedback.

Since starting up our partnership, we started focusing on scaling and handling demand generation within our European business. Michel (Founder) has been working on a plan to get some active marketing started in Europe.

What is the team composition?

I work with Michel who has a team of bright employees. We’ve worked with four other resources. 

How did you come to work with Up Analytics?

I found them while looking for ex-Google employees. Our CEO had a connection that recommended Michel. That helped him decide to work with them.

How much have you invested with them?

We’ve spent about $40,000 on their work.

What is the status of this engagement?

We’ve been working with them since January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our page speed has been cut in half on a number of our most important pages. While they weren’t the ones that actively did the work on that effort, they were responsible for pointing us in that direction with our resources. With our European marketing, we’re still pretty early on in the project, so we haven’t seen any definitive results quite yet. 

How did Up Analytics perform from a project management standpoint?

They’re as organized as anyone that we’ve worked with before. We have an agenda for all of our meetings that’s prepared beforehand with details to help us stay on-task. That’s one of the reasons they’ve been so successful.  

What did you find most impressive about them?

Their level of expertise across all Google platforms opened up new doors for our strategies. After taking a look at our US Google account, they were able to provide us with recommendations to optimize our account by simply adjusting a few settings. It took some technical backend work on our end, but it was definitely worth it. He’s seen it all, so he knows exactly what to look for. His confident answers to complex questions have really helped us out.  

Are there any areas they could improve?

I’d love it if they were in our time zone, but that hasn’t been a huge issue at all. 

Do you have any advice for potential customers?

If you’re willing to put the time in with them, they will make it worth it. It’s important to engage them for them to help you improve.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    The cost is high, but so is the value.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    If it was the right business at the right scale, they’d be a great partner.