Up Analytics

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of XSENS Flow Solutions

Describe what your company does in a single sentence.

We provide non-intrusive ultrasonic flow rate and fraction meters with high accuracy in challenging applications.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Up Analytics to accomplish?

• Set up tools like Google tracking, Ahrefs, LinkedIn Insights for company website.
• Technical search engine optimization (SEO)
• Implement Google Ads including tracking
• Full and automated GDPR compliance on all tracking.
• On-page SEO and content strategy

SOLUTION

How did you find Up Analytics?

• Online Search
• LinkedIn

Why did you select Up Analytics over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Up Analytics were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Check and fix set up of GA4, Google Search Console, LinkedIn Insights Tag, Google Tag Manager. 
• Technical SEO: improving website speed, crawlability, indexability, accessibility. Update sitemap and make it logical. Fix error pages (404), broken links and duplicate pages and content. Ensure internal linking works and is refined. 
• On-page SEO: Keyword research, competitor analysis and regional targeting. Exploring content strategy to build content using client cases and previous roadshows. Set up Ahrefs to monitor SEO performance of XSENS and competitors. 
• Google Ads: check that tagging works correctly. Improve the set up of the campaign. Provide recommendations and actions to improve Google Ads performance. - Regular meetings to monitor and steer progress.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Implemented GA4, Search Console, Tag Manager and LinkedIn Insights Tag so that actions on our website are fully measurable. 
• Technical SEO, On-Page SEO and Ahrefs set-up executed which has improved Organic Search ranking significantly on many relevant keywords. 
• Google Ads improvement implementations now ensure a steady stream of Inbound Leads which are directly measurable through webform fill-ins and website tracking. 
• Paid Search is now accounting for 36% of New Users and 45% of Traffic. The rest is Organic/Direct. 
• Implemented automated GDPR compliance, ensuring website visitors are protected by GDPR regulations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Knowledgeable: the team has expertise and fully up to date knowledge on anything SEO, Google Ads, Website and Content Strategy. 
• Experienced: I fully trust their recommendations and implementations on best practices. 
• Punctual: delivered everything on time and in full. 
• Affordable and within agreed budgets: they respected our budget constraints and stayed within the agreed budget. All custom work was estimated as packages upfront and has been delivered accordingly. 
• Frank and open communication: the team will tell me what works and what does not work, even though I sometimes throw a "curveball" when I have read some new info online. They treat my questions with respect and provide me with solid recommendations each time. It makes it easy for me to trust them.

What was your primary form of communication with Up Analytics?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They really understood how they could help our company with building up the right tools and implementing best practices, while respecting our budget. The team delivers quick and high-quality work. UpAnalytics has a team of experts available at all times with each expert having specific in-depth knowledge on their specialist domain.

Are there any areas for improvement or something Up Analytics could have done differently?

All the work done with UpAnalytics has been excellent.

BACKGROUND

Please describe your company and your position there.

I am a Local Store Marketeer at Pets Place. A pet store chain with 175 physical pet stores and an international webshop (Netherlands and Belgium). As a Local Store Marketer I am involved on a daily basis with the marketing and communication around local events such as store openings, but also other fun events that are organized at a local level.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Up Analytics?

Up Analytics has helped us optimize the online findability and visibility of our 175 stores. Google My Business has been completely optimized and completely updated. To keep this up to date we use the smart tool from Up Analytics. We can now immediately implement a change that is not only visible on one platform but immediately on all platforms linked to the tool.

What were your goals for this project?

The goals for this project were to improve the findability and visibility of our stores at a local level. Part of this was the optimization and use of Google My Business. We still do tests and perform optimisations to ensure that our stores can be found on Google and other platforms.

SOLUTION

How did you select Up Analytics?

Up Analytics was recommended by an agency we have been working with for years. The story and the unique fact that we could not only optimize our Local SEO on Google, but also could take 30+ other platforms with us, made us decide to work with Up Analytics. With this number of national stores it is important and efficient if we can adjust everything at once, without having to spend a whole week on it.

Describe the scope of their work in detail.

Prior to the start of the project it was explained which steps we need to take to get everything up-to-date. With proper consultation, we ensured that the most important information was immediately online and we supplemented this over time.

Up Analytics has indicated time and again where the optimization steps were and which steps we had to take to implement this. After the major update, we also got to know the tool more and more, so that we can now work with the tool ourselves on a daily basis.

What was the team composition?

I have worked closely with Michel, the one behind Up Analytics. We were in regular contact and still have contact when needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Local online visibility has increased over the past year and we have become more visible on Google and the other platforms. In addition, we now have insight into what is happening with these listings and we can provide our customers with important information, which is very nice because of the pandemic.

How effective was the workflow between your team and theirs?

In the first weeks of the project, Michel gave us a weekly update on how and what was done. Both via e-mail and an online meeting, so that we could take a look at GMB and the Up Analytics tool.

When we started using the tool ourselves, we made sure that we had a weekly online meeting so that we could work on our Local SEO as efficiently as possible. This was very nice. As the independence grew, we also needed fewer contact moments.

What did you find most impressive about this company?

I thought it was very pleasant that Michel got to work immediately, so that we had everything up-to-date within a short time, so that we could continue. He was keen to do this quickly and efficiently, so that we could use the Up Analytics tool as quickly as possible.

They responded to our questions and made a dashboard, so we could use their tool while analyzing results properly.

Are there any areas for improvement?

There were some difficulties linking Facebook with our local store pages, which has taken an awfully long time. I had the feeling that this was still relatively unknown to Michel, which left me with questions that could not always be answered with certainty. In the end it worked out, but that would be something that could certainly be done faster and with more certainty.

BACKGROUND

Please describe your company and your position there.

AvePoint is the largest SaaS data management solution provider for Microsoft Office 365, our primary customer is large enterprises in regulated industry with sophisticated requirements for data governance and management needs. I'm the CEO at AvePoint

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Up Analytics?

We hired the company for their expertise in Google Adwords

What were your goals for this project?

to improve online lead generation

SOLUTION

How did you select Up Analytics?

we selected the company given their CEO's expertise and track record at Google

Describe the scope of their work in detail.

The company helped audit our overall digital presence, from website to online ad effectiveness. From there the company played a strategic advising role and took on much of the execution of our digital ads strategy.

What was the team composition?

The company had experts in the Netherlands and the UK to help our digital market team in the UK and US. the company has a small team but highly effective

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Significantly improve our advertising driven lead quality and an overall improvement in our digital ads presence

How effective was the workflow between your team and theirs?

The company had experts working with our digital marketing team both with in-person on-site work in London as well as remote work, quite effective

What did you find most impressive about this company?

I'm impressed with the quality and professionalism of the company

Are there any areas for improvement?

The company is a startup still in the process of scaling. The company does a great job in execution and could do better in marketing and showcasing their work.

BACKGROUND

Introduce your business and what you do there.

We make performance eyewear and appeals within the endurance sports world. I’m the VP of e-commerce but have recently become more involved in marketing and analytics. I also run our paid digital advertising.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Up Analytics?

We initially contacted them for assistance with attribution, but our teams collaborated on much more as our relationship went on.

SOLUTION

What was the scope of their involvement?

At the start of the project, they took a look at our site performance and found that our page speed was very low for what we were spending. They determined that boosting our page speed would significantly improve the effectiveness of our advertising. We shifted some resources internally to address that. They set up a completely new Google Ads platform for our European and is implementing paid shopping, search, and Facebook advertising.

We’re starting in the UK market but will move to other countries like Germany and France if we’re successful. They’re building out target audiences and keywords for that market now. Additionally, they’ve been critical in tightening up our platforms and giving us valuable feedback.

Since starting up our partnership, we started focusing on scaling and handling demand generation within our European business. Michel (Founder) has been working on a plan to get some active marketing started in Europe.

What is the team composition?

I work with Michel who has a team of bright employees. We’ve worked with four other resources. 

How did you come to work with Up Analytics?

I found them while looking for ex-Google employees. Our CEO had a connection that recommended Michel. That helped him decide to work with them.

How much have you invested with them?

We’ve spent about $40,000 on their work.

What is the status of this engagement?

We’ve been working with them since January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our page speed has been cut in half on a number of our most important pages. While they weren’t the ones that actively did the work on that effort, they were responsible for pointing us in that direction with our resources. With our European marketing, we’re still pretty early on in the project, so we haven’t seen any definitive results quite yet. 

How did Up Analytics perform from a project management standpoint?

They’re as organized as anyone that we’ve worked with before. We have an agenda for all of our meetings that’s prepared beforehand with details to help us stay on-task. That’s one of the reasons they’ve been so successful.  

What did you find most impressive about them?

Their level of expertise across all Google platforms opened up new doors for our strategies. After taking a look at our US Google account, they were able to provide us with recommendations to optimize our account by simply adjusting a few settings. It took some technical backend work on our end, but it was definitely worth it. He’s seen it all, so he knows exactly what to look for. His confident answers to complex questions have really helped us out.  

Are there any areas they could improve?

I’d love it if they were in our time zone, but that hasn’t been a huge issue at all. 

Do you have any advice for potential customers?

If you’re willing to put the time in with them, they will make it worth it. It’s important to engage them for them to help you improve.

BACKGROUND

Please describe your company and your position there.

We provide digitale cycling routes. I am the CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Up Analytics?

For data analytics four our platform

SOLUTION

How did you select this vendor and what were the deciding factors?

We met online by linkedin. Deciding factors are always the price / quality ratio and the click we have with the supplier

Describe the project in detail and walk through the stages of the project.

I can not give to much details about our business

How many resources from the vendor's team worked with you, and what were their positions?

Most of the time i have work with 1 person. She is projectmanager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Very succesful. They did i very good job combining all of our data and making views in data studio. We are also happy with the app campaigns they launched for us.

How effective was the workflow between your team and theirs?

Good, no comments

What did you find most impressive or unique about this company?

They had a vast knowledge to solve every problem excellently and quickly.  

Are there any areas for improvement or something they could have done differently?

Not at the moment