Analytico

BACKGROUND

Please describe your company and position.

I am the Senior Digital Marketing Manager of NextCare

Describe what your company does in a single sentence.

NextCare is one of the nation’s largest providers of urgent care and occupational medical services. With 170+ clinics in Arizona, Colorado, Kansas, Michigan, Missouri, Nebraska, New Mexico, North Carolina, Oklahoma, Texas, Virginia and Wyoming, we offer exceptional, affordable care to patients across the country. NextCare is comprised of 1 primary care and 3 different urgent care brands. We are always looking to expand our family of brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Analytico to accomplish?

• Develop actionable strategies for our current analytics.
• Understand current analytics and help improve overall ROI.

SOLUTION

How did you find Analytico?

Online Search

Why did you select Analytico over others?

• Great culture fit
• Company values aligned

How many teammates from Analytico were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Analytico helped develop our overall app analytics strategy and assisted with tracking implementation. We have continued to use their knowledge to better make marketing decisions and improve our business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased user retention: This is measured by tracking the percentage of users who return to our app after their initial visit. Analytico helped identify pain points in the customer journey and implemented changes to address them. 
• Improved app engagement: We measured this by tracking metrics such as session length, time in app, and number of screens viewed per session. 
• Enhanced understanding of customer behavior: Analytico helped implement a more robust analytics tracking system to be able to gain a better understanding of how users are interacting with our app, including which features they use most frequently, where they tend to drop off in the customer journey, and how they move between screens. 

This deeper understanding of customer behavior can help you make more informed decisions about how to optimize your app over time.

What was your primary form of communication with Analytico?

• Virtual Meeting
• Email or Messaging App

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team is knowledgeable, professional, and always willing to go the extra mile to ensure that my needs are met.

What did you find most impressive or unique about this company?

What we appreciate most about Analytico is their commitment to delivering results. They don't just provide data and analytics; they work with me to develop actionable strategies that have helped me improve my business's performance and bottom line.

Are there any areas for improvement or something Analytico could have done differently?

Not at the moment.

BACKGROUND

Please describe your company and position.

I am the Website Lead of The Canadian Digital Service

Describe what your company does in a single sentence.

Digital service organization in the Canadian federal government.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Analytico to accomplish?

• Provide organization-wide online group training sessions to maximize knowledge transfer and build internal analytics capabilities.

SOLUTION

How did you find Analytico?

Online Search

Why did you select Analytico over others?

• High ratings
• Close to my geographic location
• Company values aligned

What was the size of Analytico’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Analytico provided a series of online group training sessions for our organization focused on building measurement strategies, setting up Google Analytics 4 and Google Tag Manager, and navigating GA4 data and reports. Their team worked with us on course development and course delivery.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• A series of online and live analytics training sessions delivered organization-wide, with time for Q&A and discussion. The delivery of these courses included helpful training materials, resources and recorded sessions for team members to access beyond the live training, and instructors were also very helpful in answering questions via email. Overall, the project provided the organization with analytics best practices, helping us troubleshoot problems and meet security and privacy considerations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Analytico team was extremely helpful and responsive, ensuring we were informed about the progress of the project, and that we had space to co-create the course with them based on our organization's needs. The team was also super proactive in asking questions about our teams and services, ultimately tailoring the training to our needs, goals and objectives.

What was your primary form of communication with Analytico?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

While one of our biggest concerns was on developing training sessions to benefit our multidisciplinary team (made up of researchers, designers, product managers, developers, communications professionals and policy experts), Analytico striked the perfect balance between delivering a course that was adaptable to different needs, grounded in best practices and including areas of personalization. Their team ensured the sessions were engaging, and we received a lot of positive feedback within our organization.

Are there any areas for improvement or something Analytico could have done differently?

No particular areas for improvement.

BACKGROUND

Please describe your company and your position there.

At Apimio, we help manufacturers share product information with retailers in a way that helps them build better relations with their customers. I lead the digital analytics at Apimio.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Analytico?

We had complex analytics measurement requirements across our public website and client apps. We reached out to Analytico help us assess our current analytics, build a measurement framework, and implement advanced tracking.

SOLUTION

How did you select this vendor and what were the deciding factors?

We shortlisted 6 leading providers from US and Canada. Based on recommendations, experience and fit with our culture, we chose Analytico. They were very keen to understand our business and advise us in the right direction.

Describe the project in detail and walk through the stages of the project.

They started with thorough discovery of our business goals and then perform an audit of our marketing tech-stack and current analytics. They were able to provide us some key recommendations based on our existing data. This was very helpful. Post audit, they created a measurement framework for us and provided clear instructions to our development tram for implementation.

After the project was over, we retained them for providing us ongoing insights and keeping us on track. Their breath of knowledge across different of digital strategy and analytics has proven to be very helpful for our team.

How many resources from the vendor's team worked with you, and what were their positions?

Lead analyst was our main point of contact through the engagement with occasional meetings with the business consultant as well. Occasionally we also worked with their in-house implementations specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have confidence in our data as it is tracked properly and are able to move faster with improving overall user experience and acquisition campaigns. Their initial recommendations helped us improve our conversion rates by 10%.

How effective was the workflow between your team and theirs?

They have an expert team of advisors who are very timely in response and patient in addressing our concerns.

What did you find most impressive or unique about this company?

They have a very diverse experience around digital strategy, tactics, and marketing tech stack.

Are there any areas for improvement or something they could have done differently?

No complaints. Keep doing what you're doing

BACKGROUND

Introduce your business and what you do there.

I am the co-founder and head of marketing and technology at YourDoctors.online, a website that allows customers to chat online with doctors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Analytico?

Our main mode of customer acquisition is through organic search, but we were having a hard time cracking customer acquisition and raising our Google search ranking so we needed outside help.

SOLUTION

What was the scope of their involvement?

Analytico devised an SEO strategy for our team. First, they looked at the overall competitive landscape and figured out how best to tackle it. They helped us find the area in which we would have the most opportunities for success. Their team found the best keywords for us to rank with based on our current position and brand awareness.

After this strategy phase, they implemented our SEO campaign. The Analytico team researched the content of our home page to make sure we were targeting our main customer market with relevant keywords. Then, they build a content calendar so that we could create new content and optimize existing content.

Their team transitioned into a paid advertising role for us. Analytico continues to create our social media content and manage our channels to increase our brand awareness. 

What is the team composition?

We worked primarily with the founder of Analytico, who was in charge of devising and implementing our strategy.

How did you come to work with Analytico?

I found Analytico through a referral from a friend who had worked with them in the past. He has a lot of really good things to say about them, so I decided to give them a shot. 

How much have you invested with them?

We have invested about $60,000.

What is the status of this engagement?

Our ongoing engagement with Analytico began in January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Before working with Analytico, we ranked on the second page of Google search results. Thanks to their work, we climbed up to the first page. 

Analytico makes sure to always keep us on course. They always explain the merits of their strategy so if there is a change of direction, we understand why. Their team does testing and shows us how we got where we are. 

How did Analytico perform from a project management standpoint?

Their project management has been on point. We communicate back and forth through Slack and set up meetings via Google Meet. All of our documents and Excel sheets exist in Google Suite.

What did you find most impressive about them?

The best thing about Analytico is their experience and knowledge. They always help us focus and point us towards that North Star. Our teams have been aligned from the start, and they work to keep us on track. 

Are there any areas they could improve?

No, I think they’re great. 

Do you have any advice for potential customers?

It’s important to have a really good team already set up so you can hit the ground running. Having your team align with their as quickly as possible on what direction you’re going to go makes everything work better. It’s a lot more effective to have everyone on the same team and makes it easier to execute. 

BACKGROUND

Please describe your company and your position there.

I'm the Business Development manager of an enterprise-level app development company. We work with North American organizations to fulfill their digital transformation objectives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Analytico?

We hired Analytico as a consultant for our existing clients to help with app analytics strategy and consulting.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for partners that are local and have expertise in leading app analytics tech-stack. Analytico is a certified partner for most app analytics vendors and demonstrated a strong ability to create strategic measurement plans for enterprise mobile apps.

Describe the project in detail and walk through the stages of the project.

We needed a hands-on partner who can work with us from the early stage of client onboarding to create clear measurement strategy, goals, KPIs and an implementation plan as the apps scale. Analytico was able to blend in smoothly with our process and provided a seamless service through the design thinking, MVP development and post-launch improvements/insights.

How many resources from the vendor's team worked with you, and what were their positions?

We were working with their lead analytics consultant primarily and implementation specialist as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Analytico's grasp of mobile analytics helped our clients drive and measure growth and achieve their goals. We were able to scale the MVPs into the right direction and with confidence backed by reliable data.

How effective was the workflow between your team and theirs?

We worked as partners and they were easy to get hold of and communicate.

What did you find most impressive or unique about this company?

They put effort into understanding the client's business goals and requirements and work relentlessly to help them achieve that. They were catalysts to the growth of our business as well as our client's digital transformation goals.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of.