Analogy Design

Introduce your business and what you do there.

I’m the owner of Totamba.

What challenge were you trying to address with Analogy Design?

We wanted to create a UVC sanitizing box that could fit all your items.

What was the scope of their involvement?

I gave them my ideas and requirements. I wanted to fit a MacBook pro and a certain-sized water bottle. They worked to figure out solutions to all my issues and put together a final product, including CAD and other brainstorming and aesthetic components for manufacturing.

What is the team composition?

I worked with three people.

How did you come to work with Analogy Design?

I found them on Google.

How much have you invested with them?

We’ve spent around $22,000­–$25,000 with them on two projects.

What is the status of this engagement?

We’ve been working together since March 2020. We’ve since worked with them on some animations and renderings as well.

What evidence can you share that demonstrates the impact of the engagement?

These people have their own way with aesthetics that I never could create myself. It’s especially true with their designers. I was very happy with how the final product came out.

How did Analogy Design perform from a project management standpoint?

Everything was very well organized and straightforward. They made it easy on my side to get along with their schedule.

What did you find most impressive about them?

They have exceptional communication skills, along with figuring out what I want. They have a unique style and design language that looks very nice in my products.

Are there any areas they could improve?

Nothing I can think of right now.

Do you have any advice for potential customers?

Be prepared and make sure you finalize what you want before you approach them.

Please describe your company and your position there.

I am the Senior Marketing Manager at Amazon India, where I used to oversee the innovation in Gift Cards; both corporate as well as the retail gift card selection for multiple initiatives

For what projects/services did your company hire Analogy Design?

Over the past 2+ years, we have worked multiple times with Analogy Designs to introduce a creative design shift in how gift cards are perceived by our customers and drive higher adoption in India.

Basis customer research & insights, one of the barriers in adoptions is that Gift cards are seen as a transactional purchase and not deemed suitable for every occasion (depends on occasions, relationships etc.).

Analogy design team helped us introduce an experiential element to gift cards (esp. to physical gift card selection) thereby improving customer experience at Amazon

What were your goals for this project?

Goals were

• To improve category conversion
• Improve brand/product preference and relevance for occasions
• To ensure that gift cards appear for personalized

How did you select this vendor?

We were introduced to the Founder by a mutual acquaintance. I went through their work and found it impressive and relevant for the Indian market.

However, I wanted to evaluate them first before on-boarding them and that's when I asked their team to work on a proposal with costing and samples for smaller events.

I found their involvement in the process and eagerness to deliver on the promise impressive, thus respected them for their customer obsession. This gave me the confidence to on-board them and partner with them for multiple projects

Describe the project in detail.

• Introduce new designs for email gift cards to bridge the selection gaps across multiple occasions/recipients. This project focused on creating 200+ new designs across 6-7 months
• Introduce personalized and quirky (business insight relevant for certain age group) physical gift card designs to improve uptake

What was the team composition?

We usually speak with either the Creative Director or the Head of Business Development to brief them about our project requirements.

Once the investment and timelines have been finalized, we work with the design team comprising of Graphic designers, Branding specialists, Product & packaging designers as well as UX Designers.

Can you share any outcomes from the project that demonstrate progress or success?

Overall, through the new selection (which Analogy's work) we have observed significant increase in category conversions, improvement in customer reviews and size-able improvement in the share of the physical gift cards sales

This has happened across multiple campaigns like Diwali, Mother's day etc. I can't share the exact numbers as they are confidential.

How effective was the workflow between your team and theirs?

Analogy team had created a share-point on Google that made the tracking of work easy and made the implementation of feedback faster. We synced up weekly once to discuss overall progress on deliverables and track any deviations (from timelines/brief) - this made our meetings more effective and fruitful.

What did you find most impressive about this company?

I strongly believe their design knowledge be it in graphic design, packaging design, material knowledge and the ability to go beyond the brief is what sets team Analogy apart from other design studios.

That results in high quality deliverables with an actual impact on the business. Their customer obsession is really commendable, and they raise the bar on ownership and bias for action.

Are there any areas for improvement?

Optimizing costs basis client requirements is one area where I would like them to work on. However, I do understand the trade-off between quality and cost of the project but when working on multiple projects they should consider bringing in economies of scale to provide satisfactory costing to their customers.

Please describe your company and your position there.

I work for the world's leading data, insights and consulting company. We are engaged by clients to provide data driven insights to help their businesses grow through a variety of tools including traditional surveys, social media monitoring, measuring advertising effectiveness, consumer and shopper behavior and public opinion. I am a Senior Account Manager at my organisation. My role is to design and deliver multi-market projects with a view to addressing specific business questions that clients come to us with.

For what projects/services did your company hire Analogy Design?

We needed help on designing and developing a dashboard to showcase the findings of a project we handled for a global financial services company. At the heart of the issue was the fact that this project has a huge volume of data with multiple kinds of interlinks within it. We needed a dashboard to present the findings which is easy and intuitive to navigate and balances the volume of data with a smooth user interface without compromising on data loading speed.

What were your goals for this project?

The intention was to provide our client with a smooth and intuitive user experience on the dashboard. We wanted to make a significant improvement on the experience that our clients had from previous work we have delivered to them in a similar fashion.

How did you select this vendor?

I was introduced to their Head of Business Development by a mutual acquaintance. And we invited them to do a small pilot run. On successful appraisal of that we decided to on-board them for the main project.

Describe the project in detail.

The project involved key things -

Design - information architecture, designing the user flow, the user interface interactions, charts and graphics

Development - transforming the design into a PowerBI dashboard / report

Based on a briefing call to go through the details of our project to enable understanding of the data structures that needed to be put up on the dashboard the team had to design the information architecture and the user flows that would be best suited for our purpose - a clean and intuitive dashboard.

The next step was to design the UI, the user flows and the visual interactions between elements that would be implemented in the dashboard. The team adhered to branding guidelines on colours and logos we provided. They used specific template inputs we provided and uplifted them to create neat effective visuals using simple charts. The design prototype built on Adobe XD was very nice.

The next stage of work was to transform the designs into the PowerBI platform. This stage required the team to do extensive rounds of data modelling and trial and error loops to come up with the final output.

This stage involved almost continuous feedback from my team and revision to tune the output. And we closed the project with a final handover of the PBIX files and the design assets to my team.

What was the team composition?

I worked with the following people - Creative Director, Head of Business Development, Visual Design Lead and PowerBI Developers. Different people were involved at various stages of the project beginning with the Head of Business Development and the Creative Director to start the process followed by the Visual Design Lead who took up the UX/UI development. PowerBI developers were then brought on board and under the continuous monitoring of both the Creative Director and the Visual Design Lead, the developers created the dashboard on PowerBI.

Can you share any outcomes from the project that demonstrate progress or success?

The project has been a success. We achieved our purpose of getting a significant improvement in the user interface in terms of intuitiveness, ease of use and speed of loading against the last version of this type of report that we provided to our client.

Our client has expressed great satisfaction with the output. They have been able to get buy in from a wider group of their organisation on the dashboard because of the great work that has been done with it.

How effective was the workflow between your team and theirs?

There was a continuous collaboration to make things work, to find solutions and to keep things moving. The earnest effort made to deliver an output of high standards was absolutely exemplary.

What did you find most impressive about this company?

Their ability to produce neat and efficient information architecture and then to transform that into an intuitive and smooth interface is a key strength.

Are there any areas for improvement?

Transforming the designs from the prototype stage to the final PowerBI platform is an area that needs a little more work. A clearer process flow with granular details of exact steps and time estimates for each step at the development stage is needed.

Please describe your company and your position there.

I work at Kantar as a Senior Account Manager in Hong Kong. Kantar is the world’s leading marketing data, insight and consultancy company. My job involves working with clients from different industries to help them understand their market data and customer better.

For what projects/services did your company hire Analogy Design?

At Kantar, we work to drive market research across the Asia Pacific. As is common in market research, we collect a lot of data and displaying this data in a clear and organized fashion while keeping the overall interface pleasing to the end customer is a challenge.

With one of our client's dashboards, we realized there was an opportunity to improve the user experience and migrate the dashboards to an environment that is conducive to our internal development teams.

What were your goals for this project?

While creating the dashboard we were looking the following things - 1. Clear and concise presentation of data 2. Enhanced look & feel 3. Enhance user experience

How did you select this vendor?

Analogy Design had done another dashboard design for another team. We were quite impressed with their output and hence decided to work with them

Describe the project in detail.

We were looking to enhance the current version of our dashboard. We briefed Analogy on the draft designs we had created and explained them the expectation from the output. Analogy come up with compelling designs which looked quite slick

What was the team composition?

We were mainly working with UX designer and the creative director closely after the initial objective discussions with the business development head.

Can you share any outcomes from the project that demonstrate progress or success?

Overall our end client was quite happy with the output - all the information presented was nice and tidy.

How effective was the workflow between your team and theirs?

I think we collaborated quite well. The team was proactive in setting up calls every 2-3 days to understand the requirement and showcase the designs.

What did you find most impressive about this company?

I found the design options quite appealing and user friendly. Their team was quite responsive and was able to make desired changes on time. Their proactiveness and follow up ensured a smooth timely delivery.

Are there any areas for improvement?

None

Please describe your company and your position there.

I work as the Group Head handling mobile design and development across all functions for Panasonic India. I lead a team of dedicated design, developers, technologists and interface with the top leadership at Panasonic to plan and initiate key development projects in various fields.

For what projects/services did your company hire Analogy Design?

We hired Analogy to work on a confidential project related to consumer products which are part of our ongoing efforts for the 2019-20 product roadmap. We hired them to design the UX design for the mobile app and also create a universal & Modular UI design for the app.

What were your goals for this project?

The Main goals for this project was to create a design vision and also implement a simple system that could consistently deliver great results across the entire user experience and user interface of the mobile app, integrating both physical and digital interactions in a clear and concise design.

How did you select this vendor?

We evaluated a bunch of vendors before selecting Analogy design. We visited their studio in late 2018 with a top tier leadership team comprising of leaders from India and Japan and evaluated a bunch of their work.

Through further discussions and conversations, we felt that their skills and work ethic were well suited for what we were looking at for this project and future projects as well.

Describe the project in detail.

The project is of a confidential nature so i cant reveal much details here. However I can add that this is a project that involves a deep understanding of UX methodologies where user research, mind mapping, user persona development and UI design and animation is a must.

We have used all these techniques to work on creating solutions that are entirely user centric and also region specific focusing on our key demographic towards the Mid tier Indian consumer.

What was the team composition?

The team was comprised of the creative director at Analogy and a Senior UX Designer, augmented with a senior UI designer. They were assisted by a group of junior illustrators, animators and UI designers.

Can you share any outcomes from the project that demonstrate progress or success?

Right now the project is in a final testing phase and will soon be launched. I am submitting this review after our first engagement with Analogy was done in the month of August 2019 and we renewed it for another term.

The overall outcome will be that of a mobile app that seamlessly blends digital and physical interfaces and the various interactions that go along with it and this will enhance the daily functionalities and interactions with Panasonic products.

How effective was the workflow between your team and theirs?

We had a great interactions with Analogy team starting with overall project understanding workshops to get a big picture of the work involved. This was followed by regular interactions on brainstorming and review sessions on different set of UX/UI proposals.

Analogy team also us updated with monthly, weekly and daily updates on progress through email/slack tools and face-to-face meetings.

What did you find most impressive about this company?

We were impressed by their depth of user centric approach for blending designs for digital and physical aspect of the product. Analogy showed great collaboration and stepped beyond to go through multiple iterations to fine tune the UX/UI for mobile app journeys to bring in a world class experience.

Are there any areas for improvement?

Everything can be faster and immediate but, we were satisfied with their work as they stepped up the output whenever we asked for. And in the end, we ended up with world class experience for Panasonic Mobile app.

Please describe your company and your position there.

Established in 1983, today Eastern has the finest grip on the Indian spice market,( a feat achieved with the hard work of Mr. M. E. Meeran). Take a moment and dive into the history of being India’s No.1 Spice Exporter

For what projects/services did your company hire Analogy Design?

We worked with Analogy Design to develop a design for our new range of products.

What were your goals for this project?

We wanted Analogy to develop an artwork that will be appealing for a niche online market, so as to register our Brand in the minds of customers who are keen on online shopping.

How did you select this vendor?

We had finalized Analogy after looking at their current work with other clients like, Cafe Coffee Day, Nissan etc.

Describe the scope of their work in detail.

The team had to study the market to find out what is the best suited design that can be adapted.

What was the team composition?

Team working on this project had done a thorough market study to suggest us options to choose from. They made sure that the were keep us updated on all the activities.

How effective was the workflow between your team and theirs?

There had been constant followup from the team to complete the task as early as possible

What did you find most impressive about this company?

Their coordination and followup have been great.

Are there any areas for improvement?

Response from Analogy was quite fast. There was constant communication happening to make sure that we are on the same page.

Introduce your business and what you do there.

I work for Eurotronic Germany GmbH— an electronics distributor. We’re the main retailer in the electronics market for mobile phone and gaming accessories. We sell our products in about 10,000 outlets including drug, book, and fashion stores. While we mainly operate in Germany, we also sell in Austria and Switzerland.

What challenge were you trying to address with Analogy Design?

We wanted to create a fashion brand based on mobile phone accessories, but needed product designers.

What was the scope of their involvement?

First, Analogy Design had conversations with our team to understand our audience and market. After gaining an understanding of our business, the team recommended we focus on branding before our product line. They managed the work that had to be done before we could start building the merchandise, which we weren’t aware of; it took ages, but it had to be done that way.

We’d already had a brand name, but their team suggested changes to develop a more professional aesthetic. They helped define our brand identity, defining our mission and vision. Their team created guidelines, which inform our language, product design and packaging. They designed a new UX for our website and supported our digital presence. Now, we’re planning a new project with Analogy Design.

What is the team composition?

For this project, we worked with several team members including CMS and print designers, engineers as well as teammates who developed our brand. We used a retainer model with them, so their team worked fulltime.

How did you come to work with Analogy Design?

We came across Analogy Design while looking for professional designers on LinkedIn. We looked at other candidates, including some based in Germany, but weren’t satisfied with their offering. After looking at Analogy Design’s previous work, which included several different fields, they became our number one choice. Their team introduced us to a full product line to consider such as mobile phone cases, chargers, and cables. They were not only familiar with the material, but also with design.

How much have you invested with them?

We spend about $10,000 per month with them.

What is the status of this engagement?

We started working with Analogy Design in November 2018, and the collaboration ongoing. We’ve just renewed our contract.

What evidence can you share that demonstrates the impact of the engagement?

We’ve finished all of our product designs and branding; everything’s perfect.

How did Analogy Design perform from a project management standpoint?

Analogy Design is professional; they stick to timelines. We have a WeChat group but mostly communicate by email and WhatsApp. All of our suppliers and the Analogy Design team have an online group to use whenever there’s a technical issue. We also hold videoconferences, which are helpful for discussions. Their team provides quick and consistent updates.

What did you find most impressive about them?

Product creation is their greatest strength. Analogy Design has good knowledge of products and their timelines. We’re building a necklace case, and their team was able to give us 4–5 options, describing the advantages and disadvantages of each. They're always impressive.

Are there any areas they could improve?

We requested Analogy Design create some additional prints and patterns beyond the branding and the product itself. It wasn’t in the contract and we didn’t pay for the service, but it took longer than we wanted.

Do you have any advice for future clients of theirs?

Have a clear plan and give it to Analogy Design. Before starting, their team can discern what will and won’t work. I recommend them, but not to someone in my field and in my country.

Please describe your company and your position there.

I work for a global consulting group based out of Mysuru, India that specializes in Artificial Intelligence and Mathematics to find business solutions. From core data analytics, strategy, and problem-solving, we use a multi-disciplinary team across technologies, applied and behavioral sciences and mathematics to focus on human-centric, data-driven, foolproof solutions.

For what projects/services did your company hire Analogy Design?

The requirement was to create a strong identity that conveys our farsighted, data-centric approach, while also upholding the importance of culture in tech and vice versa. The idea was to reflect AI in its most distilled form while closely reflecting the roots from where we began - the city of Mysuru (aka, Mysore in Karnataka, India), that is not only known for its rich culture but is also one of India's educational hubs especially for science and technology.

What were your goals for this project?

Complete package of brand design:

1. Logo
2. Merchandise
3. Business templates
4. Company color palette et al.

How did you select this vendor?

We chose Analogy Design based on our assessment of their brilliant work done in the past and strong recommendations on Vyastejarao through our business circle.

Describe the project in detail.

Analogy Design has truly worked as a partner on this project. They understood the requirements of the project and put forth a clear plan and schedule. The execution was based on the coming together of math and Artificial intelligence with the cultural significance of the city of Mysuru.

The final brand logo form was inspired by the iconic Mysore Peta - a colorful turban that symbolizes tradition, accomplishment, and respect. It was designed to visually appeal and we chose to represent this in our brand logo.

What was the team composition?

The team was composed of the Creative Director, Graphic Design lead, and a Client Service person.

Can you share any outcomes from the project that demonstrate progress or success?

AI is a concept that all of us hear about but do not necessarily understand. With our logo, Our brand design and identity humanized technology and emphasized on the symbiotic relationship between Mysuru’s culture and AI for the end-user. They have also won the Bronze in Branding by Indigo - an award ceremony held annually in the world’s most cutting-edge cities.

How effective was the workflow between your team and theirs?

Their team was very effective, transparent, and prompt. Analogy Design with its results-driven team gave us multiple options to choose from. Their attention to detail is something that we really appreciated - like bring in the story of the Mysore Peta which is represented in our logo. 

As for the visual representation of Mysuru, there is no better symbol than the Mysore Peta that epitomizes what the city stands for. The Peta is a traditional headgear which uses a long silk or cotton scarf wound around the head. It is a symbol of tradition, accomplishment & respect.

What did you find most impressive about this company?

We were impressed by the design skillsets, keeping to time and meeting deliverables. Helping us with clear, objective-oriented and relevant feedback on what can work and what cannot whilst diligently explaining the thought process behind their design.

Are there any areas for improvement?

None. Extremely satisfied.

Introduce your business and what you do there.

I am the founder and head of R&D at Agnisumukh, a startup working to make gas fuel technology more efficient. All of our technology has been created as a commercial platform, which launched almost three years ago.

If someone walks into any commercial kitchen, they will find carbon soot and extreme heat. The current technology—which is powered by gas fuel-producing blue flames—heats the entire environment and produces a lot of soot because the combustion isn’t done fully. This is a global problem, and this is exactly what we’ve addressed.

Our devices are based on an innovative gas burner system, and there are no emissions of carbon soot, nor is there any heat outset. All of the heat is more focused toward the food that’s being cooked. It’s powered by butane propane natural gas and biogas.

What challenge were you trying to address with Analogy Design?

We had only two applications when we deployed the system, but we have more than 16 applications, all powered by our gas burner. During this time, we were trying to go global, and it was vital that we develop our work through intellectual property, branding, and product design. We sought a partner who could provide design thinking, and we came into contact with Analogy Design for that work. For us to become a global brand, the product look and feel would have to be improved. Admittedly, we didn’t have a good-looking product.

What was the scope of their involvement?

We’ve acquired quite a few large clients in niche markets, and it was necessary to give a matching visual experience. This is where Analogy Design’s contribution came in. They provided design thinking for almost a year and a half and transformed our product branding.

At the start of this project, we didn’t have a good feel for our logo or color scheme. Analogy Design created a design document and a new design. They also made three different design concepts and linked attributes, names, fonts, and color schemes to each one. We selected an idea that depicted five elements—earth, air, water, space, and fire. We deal with fire, of course, so we wanted to make it prominent in our visual elements. Understanding the alchemy element and the entire concept, Analogy Design gave us a schematic presentation of how the brand should look and what should go to our website, collateral, letterheads, and so on. They designed everything from end to end.

Analogy Design applied the same attributes to product design. They studied the entire burner platform industry and identified where our products stood in the landscape. They proposed steps based on performance data, which they collected over 10 weeks visiting our users’ kitchens. We had a round of meetings after that, which included discussions that drove several corresponding designs.

What is the team composition?

Vibha (Head, Business Development, Marketing, and Operations, Analogy Design) worked from Hong Kong, and she had a team of 5–6 people. I always interacted with Vyasateja (Founder, Creative Director, Analogy Design) and his designer.

How did you come to work with Analogy Design?

We worked with a few other product designers before I was referred to Vibha by an associate, who spoke highly of her track record of creating fantastic product designs. She had a presence in Hong Kong and also had experience in the U.S. We set up a meeting shortly after the referral.

How much have you invested with them?

We’ve spent approximately $600,000–$800,000 with them so far.

What is the status of this engagement?

We started working with Analogy Design in October 2017 and wrapped up in September 2018. The initial project finished in 12 weeks, but we had to extend it by more than 60 weeks so that we could make designs for a product that hadn’t been released in India before. I also extended the timeline because I wanted to make sure we were well-prepared when bringing the product into a global marketplace.

What evidence can you share that demonstrates the impact of the engagement?

Our branding efforts have already received positive feedback, but we are excited to introduce the new designs and prototypes—which have yet to be completed. Once those have been finished and launched, I expect our revenue to grow quickly.

How did Analogy Design perform from a project management standpoint?

It has been a challenge to implement the designs, as the project timeline and launch frame are on different scales. We communicate easily through email and shared folders on Google Drive. We’ve also created a WhatsApp group with the product design team and our company’s stakeholders.

What did you find most impressive about them?

Analogy Design has been able to take our product design to the next level. Compared to other vendors we’ve worked with, we believe we’ve gotten much better value for the money. They’ve added a lot to our designs, and we’re looking forward to launching them.

Are there any areas they could improve?

No, we intend to approach Analogy Design in the future.

Introduce your business and what you do there.

I’m the chief product officer of Cellairis. We are the largest mobile accessories and repair company in the world. Our products and services are offered through our franchise stores and online presence, but we also manufacture items for very large companies. In my role, I oversee the ideation, design, manufacturing, and execution of all of our products.

What challenge were you trying to address with Analogy Design?

We were trying to create multiple new product lines, including an ecosystem of interconnected products to handle a variety of scenarios for our enterprise customers. We needed experienced professionals to help meet specific manufacturing requirements.

What was the scope of their involvement?

We provided Analogy Design with clear directions for both what our customers needed and what we needed for manufacturing purposes. They internalized that information, then created a strategic product design plan that included schedules, branding ideas, market trends, and user research. They considered our customers’ trends when building this plan to bring our product to life.

What is the team composition?

We worked with a creative director, a product design lead, an industrial designer, and a design engineer on the full project. There was also a client services professional who acted as a project manager.

How did you come to work with Analogy Design?

The owner of the company is pretty well known in the industry. I’ve known him for many years through previous work experience.

How much have you invested with them?

We spent between $8,000–$10,000 each month for six months.

What is the status of this engagement?

This project lasted from December 2018–May 2019.

What evidence can you share that demonstrates the impact of the engagement?

Our manufacturers understood Analogy Design’s branding and tooling designs very quickly, which is critical to our process. They were able to meet all of the manufacturing requirements and develop a product ecosystem for a diversity of customers. Internally, Analogy Design’s work help improves our team’s overall efficiency and productivity.

How did Analogy Design perform from a project management standpoint?

I’d give them a perfect score. We scheduled weekly phone calls and communicated intermittently over email and WhatsApp. They used more comprehensive project management tools, but I’m not sure which ones. Their team even interacted with our remote team to make sure we were all on the same page with the product. Everyone from Analogy Design did a phenomenal job, approaching our project with hands-on involvement. They consistently provided clear and relevant feedback and took the time to explain their work, which made collaboration smooth.

What did you find most impressive about them?

They understand everything about bringing an idea to life. We needed specific products that addressed a large audience, and Analogy Design did research and brought ideas of their own to the table. It was a collaborative effort. Their also team boasts a wide skill set. In looking at their design talent, engineering backgrounds, research skills, time management, and dedication their wide range of capabilities stands out.

Are there any areas they could improve?

I don’t think so; they went above and beyond with their designs.

Do you have any advice for potential customers?

Lay out your expectations, then let Analogy Design do their thing.