Analog/Digital

BACKGROUND

Please describe your company and your position there.

I am a freelance producer working at various Advertising agencies and content studios in London

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Analog/Digital?

I have worked with Analog/Digital at various agencies in London such as Inside Ideas Group - where Analog/ Digital created wonderful branded content animations for Durex ( Reckitt Benckiser ) At VCCP London I worked with Analog/Digital in the creation of branded content for Asda. And at ZAK Agency I worked with Analog / Digital on many different cg assets for New Balance Football.

What were your goals for this project?

For Durex The Sex Guide the animations served as educational videos for gen z.

SOLUTION

How did you select Analog/Digital?

We have been working with the studio for over 4 years now and we're very happy to continue working with them for other future projects. The team manages to deliver great work in time and in budget. Therefore I had also put their work forward for this specific project for Durex to our creative director and brand team who were happy to give sign off.

Describe the scope of their work in detail.

After we selected the studio we agreed on a timing schedule. the first stage was to first share VO recordings with the studio so they had an idea of length and they could get started with the storyboards based on these recordings. We had many meetings backwards and forwards regarding storyboard. It was great to have input from the animation studio as they could advise on which transitions which would work best.

after storyboards were approved by multiple stakeholders the illustrations would need to get approved and after that the animation phase could finally start.

What was the team composition?

I have worked closely on the Durex project with Patrycja who is a brilliant producer at Analog / Digital. She manages the animation studio BluBlu and made sure there was clear communication between all parties.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Durex Sex Guide project has received wonderful feedback from many people and I just see that its won its first award! Congratulations to all involved!

How effective was the workflow between your team and theirs?

We had a call once a week and together with the producer at Analog / Digital we kept everybody in the loop of any status updates.

What did you find most impressive about this company?

Analog / Digital is friendly , they deliver really great service on time and on budget, they represent a strong roster of creative talent.