What was the scope of their involvement?
AMG Design offered a full, in-house service. From the initial meeting, we gathered ideas of what I currently had in the company as far as website design and the platform it was on. They talked me through what was okay about it, what could be improved, where to start again, and what needed to be done. For example, we discussed what code the website needed to be relevant now and into the future. Then I went through the whole procedure with them about designing, building our brand, what we wanted that to look like, future proofing so it could stay cutting edge for the next 10 years, what message we wanted to get across, and how to put all of that together. They listened to understand what I wanted but also gave some great advice about things that I hadn’t even thought of.
AMG Design helped to maximize the imagery, including the banner images and general flow or navigation of the website. The website was designed with the client’s thoughts in mind, not how we thought it should look. That was quite a key difference. The website is being built in HTML. Whatever platform it sits in, it can be removed and put into something else. The team also works on the site’s security features, which was quite important to us.
What is the team dynamic?
The team is headed up by Penelope [Director/Web Designer/Web Developer, AMG Design]. She is at an age where she’s had a great deal of experience working in advertising and media. She understands PR. She also has a great team member, Allan [Creative Director/Photographer, AMG Design], who helped us with the photography. He was able to capture some of the really unique imagery that we wanted on our website, which was all about people and emotion. Tourists from New Zealand want to experience the country and want to have special moments. We wanted to convey that in the photography. Penelope was my main point of contact and still is via email, telephone, or face to face meetings. Lisa [Graphic Designer/Print Manager, AMG Design[ helps as well. She does some of the technical work on the website.
How did you come to work with AMG Design?
We have worked with several companies before. There are a lot of companies that can convince you they know what they’re doing, but are not able to demonstrate that. I was recommended to contact AMG Design through a business who had used their services and thought they were fantastic. I really came home when we found AMG Design. I felt, on a long-term basis, they understood us.
How much have you invested with them?
We’ve spent between $20,000-$25,000.
What is the status of this engagement?
We started working together in 2016 and the work is ongoing.