Americom Marketing

BACKGROUND

Introduce your business and what you do there.

I am the owner of two health club locations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Americom Marketing?

I’ve tried to coordinate the club’s advertising by myself, but it’s time-consuming to pull the resources together and decide on different venues. I connected with Americom Marketing to handle all of our advertising needs instead.

SOLUTION

What was the scope of their involvement?

The bulk of their involvement has been organizing social media marketing campaigns on Facebook and Instagram. In addition to preparing flyers for in-house advertising, I rely on Americom Marketing for radio content and for shooting and editing television commercials. After I give my approval of all materials, they coordinate with different stations in the area to air those advertisements.

What is the team composition?

I interact primarily with an account manager, but I have also worked with the marketing director and a videographer. I’ve also spoken with the owner a few times.

How did you come to work with Americom Marketing?

I was previously working with an advertising company that went out of business, so I took on that role myself for about a year. It got to be too much to manage two clubs and the advertising, so I met with advertising companies in the area and liked what I saw from Americom Marketing.

How much have you invested with them?

I’ve spent around $250,000.

What is the status of this engagement?

Our engagement began in 2016 and remains ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen increased engagement across all of our social media channels, and our visitors have commented on the quality of the commercials that we produce.

How did Americom Marketing perform from a project management standpoint?

For quick communication, we email and text, but we also have monthly planning meetings to determine our steps for the coming months. They’ve been fantastic in planning ahead.

What did you find most impressive about them?

I can tell that their team cares about the company they work for and that they want me to succeed. They’ve always given solid recommendations, so I trust their judgment when they present the pros and cons of advertising in a certain venue or area. More often than not, it pans out to my benefit.

Are there any areas they could improve?

No, I’m very happy with them. I can’t pinpoint anything they’re doing that doesn’t exceed my expectations.

Do you have any advice for potential customers?

I’ll simply say that if you’re looking to advertise, Americom Marketing is a strong option. They’re able to identify target audiences, they are receptive to feedback, and they operate well within budgets.