We are Ameba, a creative studio that helps companies stand out on every step of their growth with a user-centric approach.
From brand awareness strategies to audience engagement and funnel conversion optimization we strive to build up valuable brand stories that sell.
Youveda, Grupo Bimbo, Vespa, JMC, Banco Central del Uruguay, TM Forum, Tr3dent
YouVeda is a holistic approach to maintaining a healthy body and mind, through a fusion of botanical and herbal extracts, Ayurvedic medicine, learning, and modern technology. The Brand was looking for a design and technology partner who could help them in shaping up their vision and build the foundation for their brand and product launch.
Ameba developed a brand strategy and identity, seeking to reflect the natural roots of the programs and how they contribute to the health of their customers. We combined this organic background and prepared it for the digital consumer. We took part in most stages of the customer experience: Ecommerce Website, mobile application, different packagings, video, animation, and social media.
Vespa is the well-known Italian scooter brand, a design icon that after seven decades keeps on rolling with their signature models. Today Vespa arrives in Uruguay along with a brand new custom, attractive and dynamic website.
The Challenge
One of the main challenges of this project was to upload the website in record time, since we had less than a week to implement the designs. In order to achieve this, we started developing the logic and execution planning based on drafts, innumerable emails and meetings. Coordinated efforts between programmers and designers on both companies and to split the project in many phases so we could timely achieve the goals.
Transformation Accelerator is a business-oriented tool brought by Tr3dent. A collaborative software to help you model complex ecosystems and business.
Our Role
Ameba joined Transformation Accelerator to develop a new graphic identity for Tr3dent's new product. Some years ago, we had done Tr3dent website, marketing strategy, and branding which made this project easier for everyone as most of the research was already done (just needed a small update).
After defining the branding identity and strategy, we moved to the user interface and user experience of a running platform developed in Angular JS with a Ruby backend. We teamed up with the backend guys based on Ireland and Germany and assumed a scrum master role in the weekly sprints.
Finally, we took a consultancy part in the product development strategy which in November 2017 secured US$ 350k of seed investment.
Bimbo is an international company established a long time ago in the local market and a benchmark in the food industry. The brand is well-known for their bread production, though the variety of products offered today is quite wide and goes from desserts to crepes for wraps.
The website momentosbimbo.com.uy was conceived with great emphasis on the branding, being a product with personality and able to generate rapid apprehension some of the main objectives to achieve.
At the same time the development of the new visual identity was a process we have enjoyed a lot, where the main purpose was to emphasize concepts like "gathering" and "celebration".
The site aims to offer products for events and therefore the idea of party, gathering and joy, something that was needed to be reflected in the website general visual structure.
Every project has totally satisfied clients, significantly boosted sales, and improved search engine rankings. Ameba Creative Studio communicates effectively and delivers exceptional work every time. Their commitment to quality and consistency are outstanding.