Amazon Rank Pro

BACKGROUND

Please describe your company and position.

I am the Founder of RemotePik

Describe what your company does in a single sentence.

We are a pet brand selling on Amazon and shopify

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Amazon Rank Pro to accomplish?

• Amazon Account Management
• Amazon PPC
• Amazon SEO

SOLUTION

How did you find Amazon Rank Pro?

Online Search

Why did you select Amazon Rank Pro over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Amazon Rank Pro were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Here's a breakdown of a typical scope of work for an Amazon marketing agency, along with key deliverables for each area: 

• Scope of Work 
  • Strategic Planning: In-depth competitor analysis Market research and opportunity identification Creation of a comprehensive marketing plan aligned with business objectives (sales targets, brand awareness, etc.) 
  • Amazon Advertising Management: Sponsored Product, Sponsored Brand, and Sponsored Display campaign setup Keyword research, targeting, and bidding optimization Continuous campaign monitoring, performance analysis, and adjustments Budget allocation and management 
  • Listing Optimization: Product title, description, and bullet point copywriting (focused on SEO and conversion) High-quality product image creation or enhancement A+ content or Enhanced Brand Content development Backend keyword optimization 
  • Promotions & Deals: Strategic use of coupons, discounts, and other promotional tools Lightning Deal and other limited-time promotion submissions where applicable External Traffic Strategies: 
  • Social media marketing and ad campaigns to drive shoppers to Amazon listings Influencer marketing collaborations (if applicable) Content development (blog posts, videos) optimized for Amazon SEO 
  • Reporting & Analytics: Regular, easy-to-understand performance reports (sales, advertising metrics, etc.) Data analysis to identify trends and optimization opportunities 
• Recommendations for future actions based on data insights 
• Key Deliverables 
  • Marketing Plan: A detailed, actionable blueprint outlining strategies, timelines, and performance goals. 
  • Optimized Listings: Listings that effectively convert traffic into sales and are tailored to Amazon search algorithms. 
  • Ad Campaigns: Live campaigns across relevant Amazon advertising formats, carefully managed and optimized. 
  • Promotional Strategies: A calendar of promotional activities and supporting materials (coupons, social media posts, etc.) 
  • Reports: Regular reports showcasing key metrics, analysis, and actionable recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Here are some specific measurable outcomes that highlight progress and success in an Amazon ACoS (Advertising Cost of Sale) optimization project: 

1. ACoS Reduction - Percentage decrease in overall ACoS during the project period (e.g., "We reduced ACoS from 30% to 22% in a three-month timeframe.") Specific campaigns or product categories where ACoS saw the most substantial improvement. 
2. Conversion Rate Improvements - Increase in overall conversion rate for advertised products, indicating better ad targeting and optimized listings. Breakdown of conversion rate lift for specific keywords or ad types. 
3. Sales & Profit Growth - Increase in overall sales volume attributed to the advertised products. Growth in profit margin due to lowered ad costs as a percentage of sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

While every Amazon marketing agency has its own customized workflow, here's a general outline of their project management process, along with tools and methodologies they might use: 

1. Client Onboarding & Discovery 
   1. Initial Consultations: Understanding the client's business goals, target audience, products, and existing Amazon presence. 
   2. Account Audit: If applicable, a deep analysis of current listings, ads, sales data, and competitor strategies. 
   3. Project Scope Definition: Creating a clear agreement on the tasks, deliverables, and timelines for the engagement. 
   4. Tools: Client questionnaires, data analysis tools, video conferencing platforms 
2. Strategy Development 
   1. Market & Competitor Research: Identifying trends, niche opportunities, and top competitor strategies. 
   2. Strategic Planning: Creating a tailored marketing plan aligning with the client's goals. This includes ad types, budget allocation, keyword research, listing optimization priorities, etc. 
   3. KPI Setting: Defining measurable targets for success (ACoS targets, sales goals, target ranking for specific keywords). 
   4. Tools: Amazon keyword tools (e.g., Helium10), competitor analysis software, project planning tools (e.g., Asana, Trello) 
3. Implementation & Optimization
   1. Listing Optimization: Copywriting, image updates, A+ content creation, etc. 
   2. Campaign Setup: Creating Sponsored Products, Sponsored Brands, and/or Sponsored Display campaigns. 
   3. Bid & Targeting Adjustments: Ongoing optimization based on data to improve campaign performance and efficiency. 
   4. Ongoing Campaign Management: Regular monitoring, troubleshooting, and adapting to changes in the Amazon landscape. 
   5. Tools: Amazon advertising dashboard, third-party ad management platforms, listing optimization tools 
4. Reporting & Analysis 
   1. Setting Reporting Frequency: Agreement with the client on how often they'll receive updates (weekly, bi-weekly, monthly). 
   2. Performance Reports: Clear reports covering sales, ad metrics, conversion rates, and key insights. 
   3. Progress Meetings/Calls: Discussing results, analysis, and recommendations for strategy adjustments. 
   4. Tools: Reporting dashboards (agency-specific or third-party), video conferencing 
5. Iteration & Expansion 
   1. Continuous Improvement: Proactive identification of optimization opportunities based on data analysis. 
   2. Testing & Experimentation: Trying new ad types, creative approaches, and targeting strategies to further improve results. 
   3. Scaling Success: Applying insights from successful campaigns to broader marketing efforts for the client.

What was your primary form of communication with Amazon Rank Pro?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Amazon marketing agencies often incorporate popular project management methodologies, but this company is exceptional in the following: 

• Agile: Adapting quickly to changes and client feedback with short 'sprints' of work. 
• Lean: Focus on efficiency, minimizing wasted resources, and delivering value to the client.

Are there any areas for improvement or something Amazon Rank Pro could have done differently?

Absolutely! Here's one key area where many marketing agencies, even those specializing in Amazon, could improve: Proactive & Holistic Business Strategy: Often, agencies focus too narrowly on executing specific tactics (great ads, optimized listings) without fully integrating them into the seller's larger business goals and operations.