Amarna Group

BACKGROUND

Introduce your business and what you do there.

I am the founder of Robyn & Robyn, a creative brand agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Amarna Group?

We were looking for business consulting for our agency.

SOLUTION

What was the scope of their involvement?

Amarna Group helped us, as business entrepreneurs and women, to find our voice in different industries. We wanted to maintain professionalism while navigating tricky waters. They guided us on how to maneuver through potentially challenging personalities or relationships. They also helped come up with strategic insight on how we can better balance each other as business partners internally. Amarna Group was a great sounding board when we ran into troublesome external situations.

What is the team composition?

We work with Mark (CEO & Founder, Amarna Group).

How did you come to work with Amarna Group?

We were introduced to each other by one of my very first clients. We had just pulled the trigger and just started in the summer of 2015. Our client recommended them and felt they would be a strong asset to us as we begin to develop our company.

Mark’s reputation and client portfolio really spoke for themselves. I was aware of his reputation, given the business circle that I was in. He had the background and knowledge of working with high-end and high-powered personalities who were successful. As a result, he excelled as a sounding board and interfacing with them to help balance it, as well as maintaining ourselves in it and not getting lost or run over by it.

What is the status of this engagement?

We began working together in 2015, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We benefited with our confidence growing so that we can have better foundations as business owners for talking to others. We would sometimes discuss ideas with Mark before taking them through with others.

A few times where we ran into some difficulties, Mark has been available on the fly for me to call him. He discusses appropriate ways to respond that also ensured we stood our ground. He has truly helped us find our confidence and stride and platform no matter the ages we may interact with or industries.

How did Amarna Group perform from a project management standpoint?

We used to meet on the phone or over Skype once a week when Mark would keep us accountable. As we were doing B2B services, we would email as needed. We also did a few in-person meetings to further plan out the scope of where we saw our business growing and talk about things we noticed.

We aren’t in touch daily anymore, but Mark does check in every three months to see where we are, what we are doing, and that we are staying on top of things. He responds to emails within the first 48 hours if not within the same day. His communication and organization are quite good, and he implemented some great platforms to make that more streamlined. We’re happy from our end. Amarna Group are very enthusiastic supporters of our success

What did you find most impressive about them?

Amarna Group’s dedication to their craft stands out most. They show dedication and consistency in every interaction. 

Are there any areas they could improve?

No. Mark has developed a relationship with the founders, which is imperative for the services and insights they provide. He tries to keep an ear out too for his clients so that they benefit as well.

Do you have any advice for potential customers?

When you go to talk to Amarna Group, really be willing to hear their feedback even if it is critical. Mark may be striking a chord on something that could give you better insight on how to work with others internally or externally. Be willing to hear it; constructive criticism would be a good thing. Just know that he really has the client’s best interest at heart.