PR that gets global publicity & content creation
An integrated agency made up of creative marketers & PR experts specialising in travel, culture & lifestyle brands.
We provide creative campaigns, sustainble marketing techniques, content managmeent, SEO and innovative PR strategies to help organisations in variety of sectors gain a competitive advantage.
Our clients range from well known food and drink brands, goverment organisations, tourist boards, festivals and events.
The AM+A model is based on British creativity and management utilising a global netowrk of talent. AM+A have offices in central London, Riga, Wales and Scotland along with a global netowrk of associates.
Unit 211, The Pill Box, 115 Coventry Rd, Bethnal Green, LondonLondon E2 6GGUnited Kingdom
Workland Telegraph SIA, Audēju iela 15 - 4 ,Rīga 1050Latvia
AM+A encouraged future travel to, and shared experiences from, the Czech Republic with consumers who can’t travel due to the COVID-19 pandemic.
+ The campaign achieved a combined reach of over 4,100,000
+ Media coverage for the campaign reached 2,605,764 people, this includes coverage in national newspapers The Sun and The Independent
+ Total social media reach for the campaign was over 1,500,000
+ ‘The Big Virtual Czech In’ Facebook Live event (run through Zoom) was attended by over 130 influencers with a combined account reach over over 2,225,000, generated 6,500+ views and reached over 18,000 people
+ The event generated over 300 Instagram posts ahead of and throughout the evening, creating over 300,000 impressions, 43 main feed posts, over 3,400 likes and 300 comments
+ 500 care packages were given away to members of the public and 20 leading travel influencers, with a postcard from the Czech Republic encouraging people to share their care package online and enter a competition. Influencer content reached an audience of over 400,000
+ Daily organic reach of the Visit Czech Republic Facebook page increased by 109% between April and May
+ Over a 28 day period (21st April - 19th May), the CzechTourism UK Twitter account generated 17.8k impressions (70% increase), 673 profile visits (143% increase), 432 mentions (747% increase) and 644 followers (an increase of 69)
+ Over 360 uses of the #CheersFromCzech hashtag throughout the campaign
AM+A positioned Somerset and Exmoor as a leading UK culinary destination through a comprehensive press trip programme and event at London's Yeo Valley cafe.
+ AM+A built a network of 40+ Somerset & Exmoor food and drink businesses including Yeo Valley, Thatchers Cider, Brothers Cider, Cheddar Gorge Cheese Company and Porlock Bay Oysters.
+ Coverage from group and individual trips generated a reach of 7,700,000+ from leading national and international publications including The Daily Telegraph Online, Sunday Times, The Australian, The Guardian Online, Lonely Planet, Flybe magazine and Platinum Magazine.
+ Blog posts and social media content produced by a leading UK food and travel bloggers.
+ Secured complimentary train tickets through partnership with Great Western Railway and updated Visit Britain monthly with media stories and press trip opportunities for Somerset & Exmoor.
+ Showcased 25+ local food and drink producers at the Yeo Valley Cafe in central London for an exclusive Somerset food and drink event. This was attended by national journalists, international media, high profile influencers, celebrity Somerset chef Josh Eggleton, Mulberry founder Roger Saul and Yeo Valley founder Tim Mead.
+ Created marketing assets including a Somerset & Exmoor food and drink booklet featuring producers that was distributed during the London event.
Manage a destination marketing campaign that would position Wales Coast Path as a leading wellness destination for 2019.
AM+A focused on a targeted marketing and PR campaign based on wellness and mindfulness. The #ThisMomentNow campaign was structured around the health benefits of hiking and coastal walking.
TACTIC 1 - PR (consumer & trade), press trip & fairs including World Travel Market
TACTIC 2 - Media Buying (print & online)
TACTIC 3 - Online: Google AdWords & Banners
TACTIC 4 - Social media & sponsored content
The activities included:
+ Creation of PPC campaign targeting individuals to change their lives
+ Creation of slogans, adverts/advertorials & digital assets
+ Creation of media information on health benefits of hiking to generate content for advertorials, blogs, social media & banner advertising - supported by Google AdWords
Online targeted marketing (AdWords & banners)
+ Our ads reached audiences planning 2019 trips, those looking to enjoy a healthy start to the New Year and ways of escaping their '9 to 5' routine
+ Ads viewed by audience of over 252K across social media & banner platforms
+ The paid #ThisMomentNow campaign reached an audience of 98,639
+ Combined reach of 210,759 across Twitter, Instagram & Facebook
+ Wales Coast Path Instagram account, there has been an 8% increase in followers
Generated publicity that reached 1,484,033 people
+ Coverage in leading publications including: The Daily Telegraph, Daily Mail, Wanderlust Magazine, Red Bull, The Guardian & Travel Bulletin Magazine RoughGuides media visit and ‘cross’ promotion’
+ Coverage on Rough Guides social channels: 247k FB followers, 212k Twitter followers & 51k Instagram followers.
AM+A were contracted to launch the new Atelier100 brand for H&M and IKEA, based on a ‘hyper local’ retail ethos to support local creatives, makers and manufacturers.
- London-wide OOH poster spreading campaign strategy - securing out of home (OOH) advertising in key 'creative hubs' across London to raise widespread awareness for the 'open call' phase of the launch amongst London's creative communities
- Partnerships and collaborations with relevant cultural groups - collaborating with key partners (e.g. charities, workshops, colleges and exhibition spaces) to generate exposure for the Atelier100 brand with relevant online audiences
- Press office and media engagement - Maximise Europe-wide press coverage for the 'open call' phase of the Atelier100 programme through traditional press pitching and media engagement
- Paid social media campaign - support other key phase 1 tactics with a paid social media campaign specifically targeting creatives and makers living and working within 100km of central London
- Placed 3,000 guerrilla marketing posters and 40 OOH adverts in key creative hubs throughout London
- Gained 43 branded posts and mentions from 20+ partners, reaching - 745,000+ key creative audiences
- Created 131 media clippings with estimated audience of 730,000,000 and AVE of $1,300,000
- International coverage for the project with clippings in 10+ countries including US, Japan and China
- Paid social campaign generated 975,736 impressions, with a reach of 727,945 and 5,136 total clicks
AM+A were contracted to increase global awareness of Kaunas in Lithuania, as the European Capital of Culture with a focus on European countries, specifically the baltic region.
Long term strategy - Identify key activities and exhibitions of the Kaunas European Capital of Culture programme throughout the year
Global press office - Create a suite of content, identified in the strategy, on key exhibitions, upcoming events and news stories.
Press Trip Programme - Collaborate with the client to implement a long term strategy for press trips, and create a standalone system
Crisis management - Identify possible crises by analysing the events and exhibitions programme and the countries region
Paid media - Create a strategy for media buying
42 pieces of content created and translated into Polish, French, German, Swedish, Estonian
2,328 Pieces of coverage since the start of contract
136 pieces of crisis coverage - relating to the Ukrainian War and Kaunas’ response.
13K+ Total mentions across social media
84% of Coverage in Key Target Market
PR & Social Media Campaign for Travel Agency
"They understand what must be done to be unique in this competitive market."
AM+A Marketing & Media Relations creates PR stories and social media campaigns for a travel market platform. They generate content based on sustainable practices before communicating it to a target audience.
"They understand what must be done to be unique in this competitive market."
May 19, 2021
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a co-founder at a travel market platform.
What challenge were you trying to address with AM+A Marketing & Media Relations?
We needed help with press releases and social media campaigns.
What was the scope of their involvement?
AM+A Marketing & Media Relations has been doing a lot of stints for us for the past years — from proofreading and press release writing to communicating with the journalists, writers, and editors. They help develop quality PR stories and outlets for our various partners and work on campaigns related to the UK-based media. Additionally, they handle our social media campaigns, the most recent one being a product ad on LinkedIn for one of our partners.
For this project alone, AM+A Marketing & Media Relations develops content based on real sustainable practices from the region we work on before promoting and communicating it to the target audience. We collaborate with them to determine the kind of message that we want to convey to different sets of clients. Then, their creative team presents the final plan to me, and I relay it to the client for their approval. Once approved, we conduct final inspections before the publishing stage.
What is the team composition?
We've worked with many of their resources in the past, but we only collaborate with three members from AM+A Marketing & Media Relations on this project: their CEO, a creative director, and a copywriter.
How did you come to work with AM+A Marketing & Media Relations?
I used to be the head of the Slovenian Tourist Board for the UK and Ireland. At some point, we were looking for a PR partner who could grow and develop our brand, so I specifically looked for a PR and media partner in London. I then met Frank (Managing Director & Co-Founder) and we clicked — he saw the perspective of the brand, so I was happy to hire his company as our media partner.
What is the status of this engagement?
We started working together in January 2020, and it's ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We've developed a number of successful projects with AM+A Marketing & Media Relations through the years, some of them even resulting in awards. Everything's always as it should be with their team. This particular project has just been awarded a six-month extension, as we managed to secure two bookings for our client and had them win the Most Respected and Sustainable Work award. We share each success with AM+A Marketing & Media Relations because they truly do their best to give what our clients want. I'd gladly hire their team again to work on any PR-related services.
How did AM+A Marketing & Media Relations perform from a project management standpoint?
We communicate through Skype, WhatsApp, email, and phone calls, while we exchange documents through Google Docs. Everything's straightforward and easy when it comes to collaborating with their team. We haven't encountered any complications despite our timezone differences — apart from having smooth communication channels, they've always been very reachable and responsive.
What did you find most impressive about them?
AM+A Marketing & Media Relations exerts a lot of effort and expertise to become the market leader for sustainable and responsible tourism PR and marketing — their understanding of the field has always been apparent. They’re also a highly creative team. They understand what must be done to be unique in this competitive market.
Are there any areas they could improve?
Due to the size of their company and the constant business development, there are times when we encounter time management issues. They could consider having a more exact line of reporting and communicating, especially with the volume of clients they're getting.
Do you have any advice for potential customers?
The most important thing is your project brief — if you tell them what you want to achieve, it’s easier for them to prepare for it and give you the best results. Additionally, you must also make an effort to foster availability, in case they need to communicate matters with your in-house team.
AM+A Marketing & Media Relations proven field expertise, coupled with their capacity to deliver marketable results, consistently results in successful projects and awards. They employ an effective and reliable workflow despite timezone challenges, paving the way for a well-sustained collaboration.