Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
In terms of return on investment, it was worthwhile for the affiliate program. For all of the tactics that we implemented where there was actually a monetary value that we could measure, there was no question of whether the cost of the consulting was worth it. We would pay significantly more for those services based on the returns. For the intangible, tactical executions, our gut feeling was that every recommendation that we implemented was a home run and totally worth the amount of time, energy, and resources that went into either changing, improving, or implementing something new. It was a no-brainer.
How did AM Navigator perform from a project management standpoint?
They were ready before the vast majority of the deliverable dates they’d originally committed to; they typically were waiting on me. I was pleased with how well they managed the project, deadlines, and timeframe.
What did you find most impressive about AM Navigator?
First off, the guys at AM Navigator are some of the best people I've worked with in the marketing industry and certainly within the affiliate industry, which can sometimes have more questionable players. Also, the presentation that they provided as well as the reporting documents and recommendations were so well done; it was the sort of presentation that you could put your logo over and give to your executives for a stamp of approval. It was really impressive.
The guys over there are so knowledgeable that they didn't require a tremendous amount of input from me to do their investigations and understand our industry, our business model, our competitors, and the competitive advantages that we have and should be showcasing to our publishers for retention or new publisher sign-ups. We didn’t have to spend more time getting them up to speed. They put in the research, the consulting, the recommendations, and the presentations, and they did a wonderful job themselves. I was so delighted by everything that they looked into as well as the deep dive that they did into our competitor’s programs. They gave us great recommendations for this specific area of opportunity. They also provided a handful of software items, tools, or directory sources that might have fallen outside of their realm as a means of doing whatever they recommended. That was really helpful.
Are there any areas AM Navigator could improve?
That’s kind of a tough one. I can't think of anything they could improve in particular.