What evidence can you share that demonstrates the impact of the engagement?
It took them less than a month to fully set up and launch our affiliate program on an affiliate network.
Just a few weeks after launch, we were one of the top 100 affiliate programs on the network, and a couple months later, we were in the top 50, among the leading 1% of affiliate programs on this network. In addition to growth in other channels, the rocket ride in affiliate-referred sales briefly knocked us into a state of backorder.
Today, we’re among the top three programs on the network, a status achieved by less than 0.07% of affiliate marketing programs. Our program’s EPC (affiliate earnings per 100 clicks) is the highest of the three.
We estimate that, directly or indirectly, our full affiliate program accounts for about 1 in 6 purchases now, and we're soon to serve our 50,000th customer after operating for just 1 year.
How did they perform from a project management standpoint?
We couldn’t be more impressed. They're always professional, hardworking, innovative, and most importantly, constantly driving not only brand recognition but also real incremental revenue for our business. We're happy with their performance.
What did you find most impressive about them?
Three things: their response rate (work day or not, seldom do we have to wait longer than an hour to hear their feedback/solution), flexibility (we've changed several processes on the go, and they've always been accommodating), and toolset (specifically, their tools for affiliate discovery and compliance policing).
Are there any areas they could improve?
To make the most of their efforts, be an active participant in your affiliate program. They can be a great extension of your marketing team, but unless you equip them with the internal data to help them succeed, your own journey to success may take longer. It is critically important to deploy resources (time, talent, money) to initiatives. In this case, we wanted to equip AM Navigator with every resource possible, which they expertly focused to grow a stellar program.