Altura Interactive

Introduce your business and what you do there.

I am a digital marketing manager at Consultwebs, an SEO company that specializes in the legal niche. We cater to personal injury lawyers, criminal defense lawyers, and other legal verticals that need our help with digital marketing. I'm in charge of managing accounts, the team that works on SEO, and everything involved for our clients’ websites.

What challenge were you trying to address with Altura Interactive?

We had and continue to have clients who require Spanish content. Our internal team currently can't create a lot of Spanish content or translate English content into Spanish, so we needed some assistance.

What was the scope of their involvement?

Altura Interactive has been creating translations in both Spanish and Portuguese for our clients. We use this content on our clients’ websites, as well as for PPC campaigns. They primarily create legal content for our clients’ websites. These are tailored to the specific services the attorneys or law firms provide and are targeted to customers searching for their services. We assign different practice areas and ask them to create content based on this particular topic or translate existing content into Spanish. Alongside Altura Interactive, we’re constantly working on customizing the processes for creating Spanish content and translating English content.

Occasionally, we've also requested that they assist us in reviewing websites in terms of SEO to see if there are any opportunities we haven't tapped into. The team also does social media audits for us, primarily for Spanish content. We constantly have new clients who require Spanish content, and all their services are white-labeled for us.

What is the team composition?

I work with Zeph (CEO & Founder) and Selene (Operations Manager).

How did you come to work with Altura Interactive?

Altura Interactive was recommended by one of our teammates. 

How much have you invested with them?

We’ve spent over $50,000.

What is the status of this engagement?

We started working together in July 2018, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We measure it by a client satisfaction level, which we acquire by reviewing whether our clients are happy with the work they’ve translated and reviewed. Altura Interactive has gotten a score of 4 out of 5 — we've had some hiccups with dialect and trying to figure out the best use of Spanish or the Portuguese language for the area we're targeting using SEO. 

The other metric is whether or not the content is ranking and if Google recognizes the language. Things are going quite well with the search engine rankings, specifically Google rankings. Overall, the clients have been happy with their work. 

How did Altura Interactive perform from a project management standpoint?

The turnaround time is excellent, and the team has always been accommodating. In terms of communication, we primarily use email. We’ve just recently added them to our project management software, but we have yet to finish the onboarding process. 

What did you find most impressive about them?

Altura Interactive is willing to work closely with us using a very hands-on approach. They go out of their way to assist us with whatever we need — when I say that I need help with something that's not necessarily related to the translations, they always step in to assist us. If I'm looking for ideas, they're very open to collaborating and exchanging ideas. They really help me do my job better. Aside from that, I love the team’s attention to detail. 

Are there any areas they could improve?

No, there's nothing they can change right now. However, it would be great to find out the team's latest offerings and services — that way, I can take advantage of this service, and we could figure out how we could work together even more.

Do you have any advice for potential customers?

They will assist you and walk you through the process. If the team is missing anything, they'll let you know, but for the most part, you can trust Altura Interactive with the whole process.

Introduce your business and what you do there.

I’m the director of a mindfulness institute. Over the past 17-18 years, we’ve provided three main tracks for teaching mindfulness. One track involves teaching courses for the general public through individuals, companies, or organizations.

The other track is a professional training track. We offer professional trainings for people that are interested in becoming mindfulness facilitators. We also have a research track. Our team publishes research and is involved in research projects.

What challenge were you trying to address with Altura Interactive?

We work with Altura Interactive to leverage our social media advertising opportunities.

What was the scope of their involvement?

We work with them on paid advertising through Google and Facebook. They produce the copy.

How did you come to work with Altura Interactive?

I was referred to them.

How much have you invested with them?

We’ve invested around $4,000.

What is the status of this engagement?

We started working with them in March 2020.

What evidence can you share that demonstrates the impact of the engagement?

The number of leads that have come from our efforts together has been very good. Those leads have translated into bigger sales. We’ve grown about 30% or so, as a result of their efforts.

Altura Interactive knows what they’re doing. The quality of work is very good.

How did Altura Interactive perform from a project management standpoint?

For the most part, it’s fine. They’re always available when we need to contact them with questions. As our projects have gotten more complex, they’ve been able to respond to that increased complexity.

In the beginning, we primarily did the middle of funnel campaigns. Now, we have a mixture of different types. Each stage requires its own project management and timing. They’ve been able to scale with efficiency.

What did you find most impressive about them?

I haven’t had much experience with other providers, but they’re very responsive. We have a shared Slack channel. Whenever I ask something there, their team responds within a day or even an hour. Their staff is constantly taking courses to get acquainted with the latest trends. They’re proactive in terms of making suggestions about the campaigns.

If a mistake occurs, they quickly acknowledge it and do whatever it takes to correct it. In my case, it also helps that they speak Spanish.

Are there any areas they could improve?

I think they’re doing well. They might need to increase their operating capacity because they have a lot of clients, and I believe they’re overwhelmed at times. They’re a growing business.

Do you have any advice for potential customers?

Clients need to be clear about what they want to accomplish with their campaigns. If you have that clarity, they can implement that within your specific campaigns. Their team also helped me a lot with gaining that clarity.

Please describe your company and your position there.

I am the CEO of 4M2Q Studios, an application and video game development studio founded in 2018. At 4M2Q we are currently 25 passionate about video game and app development.

For what projects/services did your company hire Altura Interactive?

We need to explore different options of marketing to obtain new potential clients.

What were your goals for this project?

We wanted to crea a new chanel to optain postecial clients.

How did you select Altura Interactive?

We searched different options of companies in google and we selected Altura because they solved our doubts clearest and faster than other companies.

Describe the project in detail.

Once we selected Altura for our project, they passed us the planning of the project deliverables, approximate delivery dates and requirements. Once the initial implementation is finished, once per waek we received reports with the performance of the campaign.

What was the team composition?

We were assigned to a project manager who constantly updated us on the status of the campaign and we were also in contact with an editor.

Can you share any outcomes from the project that demonstrate progress or success?

Every month during the campaign we receive an average of 20 leads except the month of December. The month of December we did not receive any leads for the campaign.

How effective was the workflow between your team and theirs?

The Altura team always delivered their planned tasks on time and communication with them was efficient and fast. The longest delay time in response did not exceed more than 24 hours.

What did you find most impressive about this company?

The team's speed of response and friendliness are impressive.

Are there any areas for improvement?

It may be a good idea for them to share their techniques and methodologies to learn about it.