What was the scope of their involvement?
They built the framework and technology for three iOS and Android mobile apps. Before the development phase, some of their designers worked to improve the designs that we had submitted so that they worked well with the different apps. One of them is an AR app that takes offline marketing tools such as print ads, brochures, trade show material, and direct mailers, and digitizes them. When users log in and scan these tools, the app takes them to the content.
Alternova, Inc. also included functionalities that allow us to send notifications about product updates, access users' engagement history, and release additional content based on their past interactions. They built the framework such that we can plug-in data into different marketing automation tools and our CRM. Every client comes with their own marketing tech stack so Alternova, Inc. developed the products to meet these differing needs.
What is the team composition?
My main point of contact is Ricardo (Co-Founder & CEO, Alternova, Inc.). His team also includes a handful of developers, designers, and coders.
How did you come to work with Alternova, Inc.?
I was referred to them by someone I know and trust. We did a test pilot for a casino company with them and they delivered. So, we decided to continue working with them.
How much have you invested with them?
So far, we’ve invested about $35,000.
What is the status of this engagement?
We started working with them in August 2017 and our relationship is ongoing. We usually work with them for about 12 weeks at a time.