Allfutures

BACKGROUND

Introduce your business and what you do there.

I’m the field and program marketing manager of Globalgig, a telecommunications company. We provide global connectivity and security for enterprises. Instead of locking customers into a single stack or technology, we design and manage the right mix of wired and wireless connectivity, carriers, SD-WAN, SASE, and UCaaS for each business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Allfutures?

We hired Allfutures to fundamentally reset how HubSpot is structured, governed, and used across Globalgig. The objective is to turn HubSpot back into a trusted system of record that reflects how we sell today, supports future growth, and enables consistent execution across sales, marketing, and CAMs.This work focuses on establishing clear rules, shared processes, and clean data so teams operate from a single source of truth. 
By simplifying lifecycle stages, standardizing key fields, and introducing the right level of automation, we aim to remove friction from everyday work and ensure the platform supports the business consistently and at scale.

SOLUTION

What was the scope of their involvement?

Allfutures has conducted an audit and created a blueprint to agree on the direction and overall strategy before moving into implementation and execution. We’re now moving on to the execution of this plan. During the audit and blueprint phase, Allfutures has gathered input from across the organization (we’ve had 5 input sessions) to identify key misalignment points across key stakeholders in the business. 
They’ve also conducted a full ecosystem audit of properties, data flows, integrations, and reporting. Moreover, they’ve mapped where the current setup diverges from our commercial process, highlighting not just technical issues but also process and usability gaps. The deliverable has been a HubSpot user blueprint in a Google Slide deck, a documented assessment that outlines our current state and the target future state.
Additionally, the blueprint includes a step-by-step roadmap covering system improvements and team alignment. 

What is the team composition?

We work both with Neil and Agu

How did you come to work with Allfutures?

I had previously worked with Neil (Founder) and Agustin (Co-Founder) during my time at Velocity Partners, so there was already a strong professional relationship and trust. Allfutures’ pricing fit within our budget, they were a great cultural fit, and they offered strong value for the cost, backed by deep knowledge and expertise.

What is the status of this engagement?

We started working with them in December 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because the work is still in progress, the clearest outcomes so far are around clarity, alignment, and direction rather than final metrics. We now have a clear operating model for how HubSpot should be used across teams, including agreed principles, ownership, and rules of engagement. This has removed ambiguity around how data should be entered and maintained and given teams a shared understanding of what “good” looks like. 
One of the strongest early indicators has been team sentiment. There’s a clear sense of relief and renewed confidence across sales, marketing, and CAMs that there is now a defined direction and end state. While day-to-day execution has not yet begun, we are already seeing a shift in how decisions are made. 
Since the project began, decision-making has become more structured and intentional. Instead of reacting to individual issues or one-off requests, decisions are now guided by agreed principles and a clear view of the intended future state.

How did Allfutures perform from a project management standpoint?

We have absolutely no complaints whatsoever. The team has been great to work with — clear in their communication and very responsive. They’ve also been super flexible, whether meeting in person or virtually, which has made collaboration easy and effective throughout the project.

What did you find most impressive about them?

What stands out most is their ability to combine deep expertise with genuine listening. They don’t just capture surface-level issues; they consistently connect specific challenges to the bigger picture, helping us distinguish symptoms from root causes

Are there any areas they could improve?

There’s nothing they could improve.