What evidence can you share that demonstrates the impact of the engagement?
Compared to ROI on other ad spends (flyers, Bing, Yelp, Facebook), Alex has drastically outperformed. Even within Google Ads, Alex is getting me 14 dollars back per dollar spent, which is more than twice the previous amount. He’s been able to get around 26% growth in revenue from year to year, which is a significant jump for my business. There’s probably more room for growth with redesigning the website, but we’re not ready for that yet.
Now, I don’t have to worry about SEO. When you have to come home and deal with SEO optimization for hours every week, you’re hurting yourself. Alex is saving me that time. The SEO world is generic—everyone does the same thing. The SEO has to be geared to whatever the business world is. Alex understands the business well. He’s been able to provide a path for people to trust my website.
How did All Marketing Services perform from a project management standpoint?
I look at him as an employee without the headcount. We try to do a face-to-face meeting once a month over coffee. I’m communicating what I want and exchanging ideas throughout the process. With some projects, he can get things done with 72 hours, which is much faster than others.
What did you find most impressive about them?
Alex does what he says he’s going to do. He warns me about the timeframe of what’s going to happen. Other providers have tried to warn me, but it never works. Alex makes it work and shows me the dynamics of what is failing and how to correct it. He takes it upon himself to show how the timeframe works and makes me feel comfortable. That’s prudence on his part that I’ve heard people say, but never happened.
Are there any areas they could improve?
Face-to-face meetings are very important. He has clients all over the world that all want face time. However, everybody needs it, in my opinion. We haven’t done one in a while, but we’ll get back into it next month.
Do you have any advice for potential customers?
Once you start, don’t be afraid to spend the budget. If you think the budget is enough, he’ll tell you if it’s not. He won’t give you that answer until he gets a feel for what’s going on with your site. Give him six months and let him start showing you the metrics of how it improves your business model. He’ll remove doubts, but don’t expect a miracle overnight given what Google demands.