Click. Connect. Convert.

Our team is made up of experts in all fields of marketing, and working in synergy, we create campaigns that click. We’ve worked with clients in a diverse range of industries across both business and consumer markets, so we know what works. We speak plain English, and we’re passionate about communication. From first contact to campaign completion, we’ll update and liaise with you all the way.

Getting to know our clients’ brands and caring about their success is key; what works for one doesn’t always work for another, so we always take a unique approach. All our actions are geared towards achieving the best returns for clients. First impressions are important. We’ll always analyse your current digital strategy, auditing each platform and account individually, free of charge! If what you’re doing is already working, we’ll tell you. And if there’s a way we can help you improve your ROI through re-structuring or streamlining, we’ll tell you that too. Our team then undertake a comprehensive test and learn approach, always actively looking to achieve marginal gains to ensure accounts are running at their very best.

 
$5,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2015
Show all +
London, United Kingdom
headquarters
  • 52-54 High Holborn
    London WC1V 6RL
    United Kingdom

Reviews

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Social Media Marketing for Cosmetics Company

"Since working with ality, we have had great support across all of our social channels..."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2017 - Ongoing
Project summary: 

Overall, ality provided social media marketing services. Their team assisted in driving brand awareness, growth, and engagement on social media platforms such as Facebook, Instagram, and Amazon paid ads. 

The Reviewer
 
51-200 Employees
 
London, United Kingdom
Caroline Dawe
Head of Marketing Communications, Barry M Cosmetics
 
Verified
The Review
Feedback summary: 

The team at ality has driven strong traffic across all social media channels. The Amazon conversion rate is above industry averages. Their staff is highly communicative and is available via Zoom or other channels. Knowledgeable and passionate, they are a great group of people to work with. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Head of Marketing Communications for Barry M Cosmetics. Barry M is the leading British colour cosmetics company. Founded in 1982, Barry M is famous for its wide range of colourful, cruelty-free, on-trend products and is dedicated to offering high quality at affordable prices.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ality?

Social media has progressively grown into our most valuable channel for advertising and we needed assistance in driving brand awareness, follower growth and engagement in this area.

What were your goals for this project?

We wanted to increase visibility and engagement across all of our posts, making assets work harder and be more visible than they could ever be organically. Being a small team, support on creative output with fresh ideas that would encourage us to be more competitive in a crowded industry was vital.

SOLUTION

How did you select this vendor?

We did a lot of research into relevant agencies and got recommendations from other clients we used. Ality came highly recommended and stood out from the crowd in their pitch with their unique, on trend ideas. We've never looked back!

Describe the scope of their work in detail.

Initially undertaking our Facebook platform, Ality were able to grow our impressions by millions and engagement by 200%. Their creative concept around launching our Lip Kit products with our largest retailer became our most viewed video of that year with a love sentiment of 90% from viewers. They now also manage Instagram and Amazon paid advertising for us with continued success.

What was the team composition?

I've worked closely with their founder Ben for 2 years in addition to at least 1 other member of the team. They're an absolute pleasure to work with, encouraging, supportive, knowledgeable and always at the other end of the phone. As a family brand this works perfectly for us!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Ality, we have had great support across all of our social channels including, Facebook, Instagram & Snapchat. They also manage our Amazon account and we have consistently enjoyed low CPA & CPEs rates along the way with CTR rates almost always above the industry averages.

How effective was the workflow between your team and theirs?

Communication has been great. We catch up weekly over Zoom to discuss how we're tracking for the month and all other communications are either over the phone or via email. There's always someone to liaise with at any point in time.

What did you find most impressive about this company?

They're a great team. Full of creative ideas, easy to talk to and extremely knowledgeable about both their industry and ours. There's clearly a lovely culture of passionate, intelligent and fun people!

Are there any areas for improvement?

The team at Ality have been a pleasure to work with; passionate, intelligent and fun, I would highly recommend them to another business.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer