In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the effectiveness of the work they’ve delivered?
They’re greatly extended our reach through the website, through the use of analytics, which has resulted in a strong turnout for vendor application. We just had a vendor application due date, and we received twice as many as we need. That’s a real sign of success.
Also, the feedback that we’ve gotten specifically on our new logo has been consistently positive. What they actually did, just to be really specific, we’re working on a building that has some vent shafts on top of it. It’s part of the Big Dig here in Boston. On the top of each of these vent shafts, there’s something like looks like an “M.” It stands for market. Alipes was clever enough, right away, to notice that and to create that as the logo. It makes us look really smart. We’ve just gotten resoundingly positive feedback on the logo. Changing logos, I’ve done it several times with different brands, I usually get a lot of negative feedback even if it’s a good move. So, I was really impressed with that specifically.
I’ve been working with them very closely on databases and tracking our campaign for vendor recruitment, and they’ve been really supportive for that, too. They’ve also given guidance and ideas along the way. They’ve also been able to interpret our needs. It’s not just reach that they’ve been able to give us, but the tools and methodology to be able to control the information we’re getting on the campaign. It’s been very positive for us.
Overall, how well do you think Alipes has performed?
I cannot say enough about Alipes' performance. I think they’ve gone above and beyond. They’ve just been really great with guidance in lots of different, surprising ways. They’re really passionate about our project and it shows.
When working with Alipes, is there anything you’d consider unique or special about their approach or development methodology that distinguishes them from other vendors you’ve used?
Their process is completely unique, very creative. We’ve been really pleased with the result.
In retrospect, are there areas that you think they could improve on or that you would do differently?
No. I felt really taken care of by them. Sometimes, when you’re in a pro bono relationship with an organization, they might have a tendency not to take it as seriously as they could. I would say that certainly has not been the case with Alipes. I would say that they’ve treated us sometimes in ways that I would expect a very high-paying client to be treated.