What was the scope of their involvement?
We came to the party with a very well-defined idea of how we wanted the app to work, but Algoworks gave us top-to-bottom support in terms of creative designs, colors, fonts, and so on. Coding-wise, my partner and I have no experience, so Algoworks took care of this part exclusively.
Algoworks enabled us to create our app for 3 different platforms: iOS, Android, and the web, over the span of 6 months. The web version allows people to follow the app activity from their PCs.
We interfaced directly with 8-10 people from Algoworks. I'm sure that there were some reach-back capabilities, but in terms of our direct interactions, there were design and development teams, a testing group, as well as people in charge of creating interfaces for social media.
How did you come to work with Algoworks?
My background is in government program management, which has included some IT projects. One week after my partner and I had our conversation, someone from Algoworks contacted me on LinkedIn. Based on that initial contact, we had a conversation with Algoworks, and within a week, we were contracting with them.
How much have you invested with Algoworks?
The total cost of Algoworks' services has been in excess of $25,000. Their pricing was very competitive. Algoworks reached out to me, and I still felt that it was important to research the market and determine what was reasonable. The upfront cost proved to be very good. As we proceeded with the development, we started to think of more functionalities and how to make the app more user-friendly in order to grab more market share. As we expanded the scope, the pricing remained competitive.
What is the status of this engagement?
We started working with Algoworks in June 2014. Since the app went live, we've made a number of updates and enhancements to it with the help of Algoworks. This has been our only project together, but given the number of facets and enhancements we've gone through, we've gotten a good sense of Algoworks' work ethic and ability to stay on task.
One of the biggest contributions that Algoworks had was to help us approve the app on the Apple Store and Google Play. There were some hiccups on the iOS side, but we remained committed and went back to the drawing boards, making revisions in terms of selling and marketing the app so that it would become approved by Apple. We ultimately succeeded in doing this in June 2015. The Android version went live in December 2014.
We're looking to upgrade our servers at the moment, because we're doing well internationally. The app leverages celebrity exposure. Once we've marketed it properly, I'm sure that it will be a great success in the US, and we want to make sure that we have the right bandwidth for that.