The Alfam

Please describe your company and your position there.

I am a Real Estate Professional that specializes in selling luxury real estate in Metro New Jersey. In addition, I am the CEO and Founder of GHN Communications.

For what projects/services did your company hire The Alfam , and what were your goals?

When I was shifting my career as a realtor, I realized that the best performers had their own unique brand, and it was exactly what I intended to do. I engaged The Alfam to help me with my personal brand and assistance with my online platform.

How did you select this vendor?

I researched companies on branding and interviewed three companies. I liked The Alfams' approach and strategy and believed they could help me in an intimate and professional way.

Describe the scope of their work in detail, including any steps and the final deliverables.

I spoke with The Alfam twice for interviews. During the second interview, they were able to present some designs, which left an impression on me. I was impressed. They forwarded a branding outline to me for completion once the contracts had been signed by both parties. During our first meeting together, the project manager and I went through the plan in great detail, discussing everything from the colors and typefaces to the samples and other sources of inspiration.

The designers came up with over fifty different possible logos in only one week after the brief was developed and we were brought into alignment. Together with the project manager, I went through them, and we decided to finalize 8 changes to improve various elements. When we had our next meeting, I was feeling a little bewildered, and the project manager assisted me in narrowing the options down to just two by comparing them side by side. The project manager has narrowed the choices down to two and updated the logos with the color schemes that have been selected.

This gives me the opportunity to think about it and get input from my own network. After giving it some thought, I decided on the definitive version of my logo. I was given more than 200 final files, all of which had all of my color selections and were vector formats. Nevertheless, after a few weeks I needed to make another update to the logo, and she graciously upgraded all of the logos for me, so I wasn't held back in any way. In the end, I upgraded the logo for another company, which was a much quicker process, but I was pleased with the results I achieved. I also required assistance in modernizing the website for my other firm.

It was already finished, but I wanted to make some little cosmetic adjustments before I sent it in. They improved the alignment, typefaces, and general appearance to make it look more sophisticated.

How many people from the vendor's team worked with you, and what were their positions?

Going through the drafts was a collaborative effort between the Project Manager and myself. Nevertheless, there were a total of three people: one project manager, and two designers to assist with the goals.

Can you share any outcomes from the project that demonstrate progress or success?

My logo had a great impression and impact on my customers and colleagues. They brought to life my values and behaviors through my logo, colors and font. Wherever my logo is, people know is me.

Describe their project management style, including communication tools and timeliness.

We spoke with one another solely through video calls, each of which lasted for around one hour. The majority of our interactions took place via electronic mail, and all of our files were stored in a folder on Cloud Server.

What did you find most impressive or unique about this company?

Definitely bringing to life my vision. They exactly understood my vision and brought it to life. On the other hand, the fast response and professionalism.

Are there any areas for improvement or something they could have done differently?

As of now, I have not identified an area of improvement. I am pretty clear on what I expect, and they delivered above expectations.

Please describe your company and your position there.

I am the owner of multiple websites/webpages, including a parenting blog and a webpage for my nonprofit.

For what projects/services did your company hire The Alfam ?

Website design, revision, and hosting

How did you select this vendor and what were the deciding factors?

I was referred to Shauna from The Alfam by a popular blogger. We had a phone and in-person consultation, and based on her responses and experience, I believed that her company was the right one to design and host my website.

Describe the project in detail and walk through the stages of the project.

Shauna and I discussed my vision for my websites and what I was looking for as I connected with my audience. She suggested creative and innovative ways to bring this vision alive on my website. We worked closely together from choosing a theme for the website through its launch. Based on my experience with her for my blog website, I also asked her to design my former business website and my nonprofits landing page. The Alfam was also what I chose to host these web platforms.

How many resources from the vendor's team worked with you, and what were their positions?

I worked primarily with Shauna form The Alfam.

Can you share any outcomes from the project that demonstrate progress or success?

I was able to have increased engagement with my audience.

How effective was the workflow between your team and theirs?

It was very effective. We communicated primarily by email, but there were occasions when we also met in person and spoke by phone.

What did you find most impressive or unique about this company?

The Alfam has provided exceptional service from site design to hosting over the years. Shauna is professional, talented, and easy to work with. She is open to feedback and provides helpful feedback based on her technical expertise to ensure that she executed my vision in the best way possible. I highly recommend her and will work with her again.

Are there any areas for improvement or something they could have done differently?

None at this time.

Please describe your company and your position there.

I am CEO of PairGap and help people co-buy real estate. At PairGap, we’re reimagining homeownership to fit into your actual life and we’ve streamlined the co-buying process to make it as painless as possible.

For what projects/services did your company hire The Alfam , and what were your goals?

We engaged The Alfam to bring my vision to reality despite the fact that all we had was a concept. The wide range of services included content strategy, branding, product development, landing sites for lead generation, and more. Design collateral, branding, and design strategy were all covered.

How did you select this vendor and what were the deciding factors?

The Alfam was referred to us. We started to work with them a few months after our initial meeting. I did work with other companies and service providers throughout the process, but I chose and consistently worked with The Alfam because of their refined aesthetic sense and extensive industry expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

During our first encounter, we spoke about my concept in a more or less informal setting. We then signed the NDA. The first thing we had to do was think of a name for the company. We spent a few weeks working over this company's branding and strategy with the team in order to have a better understanding of the company's goal and values. After going through a number of exercises, we decided on a name, and not long after that, we modified it.

After that, we acquired all IPs, domains, and everything else necessary to change the name of the firm to anything other than PaiGap. Our next step was branding. The process of branding resulted in more than fifty different logo alternatives, from which we selected around four to test and examine aesthetically. We put the finishing touches to the logo by giving it the brand colors that The Alfam had suggested. The coming soon page on the server was established when all of the logos were submitted and received.

We embarked on the product development phase, during which we had a great number of strategy meetings to talk about the production of the project from every conceivable viewpoint. The Alfam is working on gaining a deeper comprehension of the Real Estate business, utilizing my expertise, and implementing the concept.

In addition to this, we had meetings to discuss case studies and comments. We held a user research brunch party and a structured feedback session with suggestions to obtain input. Both of these events were successful. While this was going on, in order to generate material for the website, we engaged in content planning meetings in which we utilized all of the notes and information that we had gathered. The webpage in question was a landing page for the website.

Before we finally released it to the public, it was probably revised two or three times. On the other side, the team at Alfam was working on developing a platform that would allow users to acquire access to material as well as additional information in order to pair with other individuals following private consultations. In order to produce a finished product, the platform went through a number of iterations of development and prototyping.

By going through that procedure, the PairGap team was able to not only enhance its narrative capabilities but also produce video material for reports on other cities. The Alfam developed an enhanced version of the project, which included more information that was added when input was received. We made some course corrections in order to better serve the consumer. The epidemic began shortly after we released the product, at which point we collected $9.99 in sign-up fees and annual membership dues.

PairGap shifted their attention to membership growth in response to the stay-at-home edict. This was accomplished through a combination of webinars, speaking engagements, and other non-traditional channels of communication. Now that we have a stronger community and have gotten a lot of knowledge into the shifts in the Real Estate industry, we pivoted from not just a B2C market but refocused our efforts to B2B.

This was done in order to capitalize on the opportunities that have arisen as a result of these changes. The Alfam continuously iterates and updates features on the platform based on the results of multivariate testing in order to engage both new clients and existing ones. The Alfam had assisted in making some minor improvements to the Lead Generation pages, which helped bring on board some new clients.

It is still a growing process and has scaled and pivoted throughout the process, and The Alfam has been there through every transition, facilitating designs, presentation collateral, advice, partnerships, team extensions, and other resources in order to provide PairGap with the resources it needs to compete in today's marketplace.

How many people from the vendor's team worked with you, and what were their positions?

Many people worked on this collective effort. There was a project manager, as well as five or more designers, eight programmers, brand experts, content producers, editors, quality assurance experts, user experience designers, user experience researchers, and probably more experts I may have forgotten. It was an all-encompassing process to build this product, even though it was managed by many teams.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Responses have been varied, but for the most part they have been favorable, depending on the project or product. My experience as a thought leader in the emerging field of co-living has been sought after for speaking engagements and media appearances, and communities have enthusiastically welcomed our early case studies.

There were a lot of people that signed up for membership. I was successful in acquiring clients, doing consultations since the debut, and organizing more than a dozen webinars. This project has undergone a significant amount of development, which I am happy to report has been successful.

Describe their project management style, including communication tools and timeliness.

Throughout the course of the project, the systems and structures went through a few distinct iterations. In the beginning, we held in-person meetings on a weekly basis. In addition, there were weekly phone calls and emails to keep everyone informed. We held zoom meetings with separate teams, and then followed them up with recaps and follow-ups.

Over the last several weeks, we have successfully handled all expectations through the use of phone conversations and email. In order to collaborate on various documents, we stored them in a cloud folder. We were also able to text each other. All members of the team were included in the process, and it ran smoothly.

What did you find most impressive or unique about this company?

I am highly impressed by the design and product iterations. I also like the guidance given to help me advance my company.

Are there any areas for improvement or something they could have done differently?

Misunderstandings plagued early efforts, but as we figured out how to have more fruitful conversations, things began to improve. Because goals were met, some procedures and structures also led to some chaos. But as time went on, improvements were made to our procedures, and now we have a much more solid foundation. They do an excellent job of consulting, but I'd like to see more mentoring on their part.

Introduce your business and what you do there.

I’m the co-founder and COO of E-SPO, an e-sports management platform.

What challenge were you trying to address with The Alfam?

We needed help with web and app design, digital marketing, video editing, and social media marketing (SMM).

What was the scope of their involvement?

The Alfam designed and deployed our WordPress website from scratch according to our needs to direct people to our app. In addition, they made UI/UX design efforts for our mobile application, did visual media content, managed our targeted social media marketing, and helped us streamline and clean up our pitch decks and other marketing tools. For the social media marketing piece of the project, they focused on Facebook, Twitch, and Instagram.

What is the team composition?

In the project's final stages, we worked with four members of their team, including a digital marketer, a graphic designer, a content creator, and a UI/UX designer. In addition, we had social media marketing specialists involved, but we had to cut back on some of them.

How did you come to work with The Alfam?

They were referred to us by other people within our industry, and after looking at The Alfam's site, we were intrigued by their work, so I decided to reach out to them. We chose The Alfam over other competitors based on their work and price point.

How much money have you invested in this partnership?

We spent $35,000–$40,000 with them.

What is the status of this engagement?

We worked together from May 2020–June 2021 on this project.

What evidence can you share that demonstrates the impact of the engagement?

Their work was instrumental in helping us increase our number of investors and our online presence — we got 100–200 users on our site within a month. Overall, their techniques gave us a head start over our competitors.

How did The Alfam perform from a project management standpoint?

We had constant communication to go over the project’s progress. Regarding tools, we used weekly phone calls, Zoom, and Microsoft Teams because he had a virtual partnership with them.

What did you find most impressive about them?

Their UI/UX and digital content expertise is their best attribute — they combined their knowledge and understanding in these fields under the same roof, which saved us a lot of time.

Are there any areas they could improve?

I didn’t think there was anything they could improve on.

Do you have any advice for potential customers?

I recommend people working with them. The work that The Alfam did for us speaks for itself. Moreover, it’s helpful to have a clear vision of what you want and to understand your audience before engaging with a digital marketing firm because that way, you can streamline your budget and scope for the project.

Please describe your company and your position there.

I am the company's founder and I also serve as its CEO of Convey Creatives. We establish fan-favorite brands for innovative music artists, prominent talent, and entertainment organizations by utilizing captivating influencer content and social commerce. These brands are beloved by their respective audiences.

For what projects/services did your company hire The Alfam ?

My new business will facilitate the connection of creatives and influencers with content that can be used to engage with their respective audiences. The building-related components of the project were handled by our in-house team, but we brought in outside aid from The Alfam for assistance with our design and GTM initiatives.

How did you select this vendor and what were the deciding factors?

The Alfam's team has the experience and expertise to provide the outcomes I need because I worked there as their Marketing Director in the past.

Describe the project in detail and walk through the stages of the project.

Due to the fact that this was a collaborative effort to develop the platform, our team and their team were responsible for coordinating the project schedules and task scopes so that they could be consolidated into a single document. The foundation was built on a consultant level, and we organized in-person meetings and workshops for the purpose of making updates and improvements. The project proceeded through a number of phases, beginning with content and ending with design. For the most part, video conferences and emails were used as modes of communication to advance all project goals.

How many resources from the vendor's team worked with you, and what were their positions?

On the team, there were a total of five members. The quality assurance and backend infrastructure specialists, as well as the project manager, the developer, and the product manager.

Can you share any outcomes from the project that demonstrate progress or success?

We are constantly innovating and expanding our platform. I couldn't be happier with the outcomes we achieved by condensing our vision into a scalable framework.

How effective was the workflow between your team and theirs?

We communicated over video calls to go over presentation. It kicked off with the company owner listening to our requests and then giving a presentation to look over. When it came time to start work, Shauna presented other team members and then we communicated via email and video chats to get the project where needed.

What did you find most impressive or unique about this company?

I intended to concentrate mostly on enhancing our style, and I adore the fact that The Alfam places a lot of importance on "how it looks." Therefore, the guidance regarding typefaces and colors was very much appreciated.

Are there any areas for improvement or something they could have done differently?

In addition to login problems, we experienced challenges with the underlying infrastructure. In any case, the problem was resolved. But it would have been nice if there were warnings to prevent it from happening in the first place.

Please describe your company and your position there.

Tephlon Funk is a self-published comic series about four individuals from different walks of life that are somehow all connected. It’s heavily inspired by both hip-hop & anime. The words Tephlon Funk!® mean to be strong and stand out. We wanted to make a great, authentic, unique story about New York City in the mid-’90s. Something that many fans have always wanted to see, and believe we made it happen. I am the creator and founder, and I originally came up with the concept in 2004 while I was still in high school.

For what projects/services did your company hire The Alfam , and what were your goals?

After launching the online platform, I realized we needed maintanace and consistent upgrades

How did you select this vendor and what were the deciding factors?

I chose The Alfam because they were able to help me immediately with my desired tasks.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I worked directly with the project leader. The project leader work with a designer, developer, and QA specialist dependent on the tasks.

How many people from the vendor's team worked with you, and what were their positions?

Usually our meetings included phone conversations to talk about pain points. I would already have a list upgrades with examples. The Alfam project lead would go over all pros and cons. We would decide together of the best solutions. They would provide deadlines and would deliver after their inhouse Quality Assurance. We also consult on marketing initiatives, content creation, and other digital plans to expand by brand.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The platform works seamless with their help and the consulting and feedback has grown my business.

Describe their project management style, including communication tools and timeliness.

The Alfam would set delivery dates based on the tasks. The tasks were very specific so timelines were pretty accurate. We talked over the phone in terms of tasks.

What did you find most impressive or unique about this company?

Their customer service was fast, and they were always willing to make the necessary tweaks to our site.

Are there any areas for improvement or something they could have done differently?

Only complaint I have is I wish I was able to update the plugins on my own since the site is now completely customized.

Please describe your company and your position there.

I am a licensed psychologist and certified mindfulness instructor. This website is for my private practice. I do therapy, coaching and leadership development.

For what projects/services did your company hire The Alfam ?

I wanted to rebrand my service based website because it was not gaining the traction it needed. It was outdated and not effective for my audience. The goals included a new website, branding, and copy.

How did you select this vendor and what were the deciding factors?

I met the vendor through a relationship in my network. After looking at multiple vendors and interviewing a few, I wanted to work with The Alfam because of the special care I knew they could provide with my brand and the vision I had in mind.

Describe the project in detail and walk through the stages of the project.

Our kick off meeting was focused on the content. The Alfam provided an outline and instructions to fill in all necessary items to complete the web content. It took several meetings to get the perspective we needed to finalize the taglines, brand copy, and content for each section of the website. I was assigned to get relevant imagery to fit my brand while The Alfam completed the brand color schemes. After The Alfam completed the foundational draft, we had meetings to upgrade each section one by one to fit the overall vision. We had live edit sessions in the final before launching.

How many resources from the vendor's team worked with you, and what were their positions?

Two people worked on the project aside from the project manager. The full stack developer and QA specialist. So there were a total of 3 people.

Can you share any outcomes from the project that demonstrate progress or success?

There is more traffic to my website, a clearer picture of what I do and more clients!

How effective was the workflow between your team and theirs?

We had meetings over the phone and on video calls. Our timelines were dependent on deliverables. The style was organized and planned ahead to reach goals.

What did you find most impressive or unique about this company?

Their work ethic and design aesthetic were quite impressive.

Are there any areas for improvement or something they could have done differently?

There are no areas for improvement. In fact, my experience with The Alfam was so great that I hired them again to develop a website for a completely different business!

Please describe your company and your position there.

I am a strategic consultant and I help companies gain partnerships and provide strategies to grow. Trident Advisory is a leading full service business development and strategic partnerships advisory firm working with clients spanning industries and verticals.

For what projects/services did your company hire The Alfam , and what were your goals?

I rebranded and upgraded from another company and needed to start fresh with a new identity to relaunch my services and needed additional marketing services to branch out.

How did you select this vendor and what were the deciding factors?

I worked with The Alfam on a few projects for myself and my clients and I love how we work together, their processes, and their design style

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I mainly worked with the CEO. There was also a designer, logo designer, content strategists, and developer. So, a total of three people.

How many people from the vendor's team worked with you, and what were their positions?

Our first meeting included discussing what the goals were and what was needed to upgrade my brand. I already created a rough draft of my logo and The Alfam refined it for me to get going. Since I worked with The Alfam before I had already prepped the items as they requested in our previous project, so it was easy to go through the next step. They directly spoke with hosting and domain support to organize the infrastructure and design and developed the site.

They also guided me in setting up my emails and consultant on services that would benefit my business. They set up a marketing plan for my brand to expand my services through multiple avenues. Our meetings were set up mostly through emails and phone calls

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I loved the results as it was easier for my clients to reach me seamlessly.

Describe their project management style, including communication tools and timeliness.

We have scheduled calls on the phone or zoom with the manager for goal setting. Timelines and directions were set by The Alfam team

What did you find most impressive or unique about this company?

I picked them because of their design in their portfolios. They have a specific style that fits the brand vision I want to relay.

Are there any areas for improvement or something they could have done differently?

None

Please describe your company and your position there.

Spa Nevaeh is an individual, group, and chair massage company providing in-house, mobile, and company services in the New Jersey and New York area. We are two founders that combined businesses in 2020.

For what projects/services did your company hire The Alfam ?

We had two separate businesses on two separate domains. Though we were a team it was hard for our clients to understand us. Also, our platforms were outdated with older technology and we needed help to organize to properly advertise to our desired clientele. We hired The Alfam to help us organize our digital footprint with the specific goals to position ourselves to market our business strategically.

How did you select this vendor and what were the deciding factors?

After speaking with a representative of the Alfam, we decided to work with them because of the portfolio work they exhibited to us. We were confident they were able to help us get to the next level more so than our previous developer .

Describe the project in detail and walk through the stages of the project.

As a service business we understood that to reach our competitors we had to upgrade all facets of the company starting with the website. The Alfam had us complete a questionnaire and in the onboarding meeting we discussed the scope they created along with timelines where we delivered content and other information needed for them to complete the project. They sent us a timeliness and deadlines for us as well as for them. Each meetings had results on both sides.

Firstly, we sharpened our brand identity, which took about a week. Our biggest exercise was the copy web content. We had three meetings shifting through content which their editor optimized for SEO. The designer revealed the first draft to the website and we loved it. We went through three drafts of the website before finalizing it to make sure it was just right. The Alfam completed the technology and still help us with maintenance.

How many resources from the vendor's team worked with you, and what were their positions?

The Alfam team had one designer, a copy editor, brand designer, and developer. We worked solely with the manager to communicate all our needs.

Can you share any outcomes from the project that demonstrate progress or success?

Since launching, we recieved positive feedback with our current clients and new clients alike. We have had a 40% increase in service request and more people has been using our website form to book, which was not the case in the past. We also noticed that we are organically optimized Online and we are receiving request from outside our network

How effective was the workflow between your team and theirs?

As massage professionals our schedules are quite scattered. We scheduled weeks in advance for workshops, overviews, and live updates to stay on timelines.

What did you find most impressive or unique about this company?

We would have to say the are very knowledgeable and very helpful. We love the outcome and results. We appreciated their personal touch in handling our project. The offered and continue to provide free training to help us better understand the technology. The were also affordable with the quality they provide.

Are there any areas for improvement or something they could have done differently?

None. 

Please describe your company and your position there.

I'm the owner of Spa NeVάeh and co-owner of Chairs to You. We offer high end Spa services in suite and offsite to individuals and corporations.

For what projects/services did your company hire The Alfam , and what were your goals?

Our website was outdated and not friendly functionable. We needed a fresh and new updated website. We hired The Alfam to provide web development and design. Our goals were to have a user friendly website, clean, bit also for it to stand out from other websites.

How did you select this vendor and what were the deciding factors?

We interviewed several other companies, but The Alfam won us over. Their dedication and quick response to any questions we had was amazing. Their attention to detail and offering great suggestions. They are very easy to work with. They went over everything and explained in way for my team and myself was able to understand. The final outcome was excellent. We are extremely satisfied and will use them again.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a initial kick off meeting to discuss objectives and goals. After that their team provided mock-ups. Some minor changes were made their team developed and designed our WordPress site. They update the content to reflect our company's services and a contact submission form

How many people from the vendor's team worked with you, and what were their positions?

Five. A designer, Copy editor, Logo designer, Developer and mananger

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching we saw 90% increase in traffic. Our leads caused our income to increase significantly. We received numerous compliments on our new updated design and how it was much more user friendly. Our clients now have a clear understanding of what services we offer.

Describe their project management style, including communication tools and timeliness.

We had daily updates provided by the project manager which was communicated with the rest of their team. If any delays or changes they informed us immediately so we would be prepared.

What did you find most impressive or unique about this company?

They provided us with a professional and easy to use and update website. They provided one on one training which was very helpful to us.

Are there any areas for improvement or something they could have done differently?

The Alfam team was very attentive to our every need.