Branding & Strategy for Property Co-Buying PlatformFeatured Review
- Branding Business Consulting Digital Strategy
- $50,000 to $199,999
- Dec. 2017 - Nov. 2022
- Willing to Refer
"I am highly impressed by the design and product iterations."
- Real estate
- 1-10 Employees
- Online Review
A property co-buying platform hired The Alfam to help them realize their concept. They helped the client establish their branding, create website content, and strategize product development and design.
Thanks to The Alfam's help, customers positively received the client's early case studies. In addition, the client organized more than a dozen webinars and acquired end clients through consultations. Overall, the engagement helped the client successfully introduce their business to the market.
The client submitted this review online.
Please describe your company and your position there.
I am CEO of PairGap and help people co-buy real estate. At PairGap, we’re reimagining homeownership to fit into your actual life and we’ve streamlined the co-buying process to make it as painless as possible.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire The Alfam , and what were your goals?
We engaged The Alfam to bring my vision to reality despite the fact that all we had was a concept. The wide range of services included content strategy, branding, product development, landing sites for lead generation, and more. Design collateral, branding, and design strategy were all covered.
How did you select this vendor and what were the deciding factors?
The Alfam was referred to us. We started to work with them a few months after our initial meeting. I did work with other companies and service providers throughout the process, but I chose and consistently worked with The Alfam because of their refined aesthetic sense and extensive industry expertise.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
During our first encounter, we spoke about my concept in a more or less informal setting. We then signed the NDA. The first thing we had to do was think of a name for the company. We spent a few weeks working over this company's branding and strategy with the team in order to have a better understanding of the company's goal and values. After going through a number of exercises, we decided on a name, and not long after that, we modified it.
After that, we acquired all IPs, domains, and everything else necessary to change the name of the firm to anything other than PaiGap. Our next step was branding. The process of branding resulted in more than fifty different logo alternatives, from which we selected around four to test and examine aesthetically. We put the finishing touches to the logo by giving it the brand colors that The Alfam had suggested. The coming soon page on the server was established when all of the logos were submitted and received.
We embarked on the product development phase, during which we had a great number of strategy meetings to talk about the production of the project from every conceivable viewpoint. The Alfam is working on gaining a deeper comprehension of the Real Estate business, utilizing my expertise, and implementing the concept.
In addition to this, we had meetings to discuss case studies and comments. We held a user research brunch party and a structured feedback session with suggestions to obtain input. Both of these events were successful. While this was going on, in order to generate material for the website, we engaged in content planning meetings in which we utilized all of the notes and information that we had gathered. The webpage in question was a landing page for the website.
Before we finally released it to the public, it was probably revised two or three times. On the other side, the team at Alfam was working on developing a platform that would allow users to acquire access to material as well as additional information in order to pair with other individuals following private consultations. In order to produce a finished product, the platform went through a number of iterations of development and prototyping.
By going through that procedure, the PairGap team was able to not only enhance its narrative capabilities but also produce video material for reports on other cities. The Alfam developed an enhanced version of the project, which included more information that was added when input was received. We made some course corrections in order to better serve the consumer. The epidemic began shortly after we released the product, at which point we collected $9.99 in sign-up fees and annual membership dues.
PairGap shifted their attention to membership growth in response to the stay-at-home edict. This was accomplished through a combination of webinars, speaking engagements, and other non-traditional channels of communication. Now that we have a stronger community and have gotten a lot of knowledge into the shifts in the Real Estate industry, we pivoted from not just a B2C market but refocused our efforts to B2B.
This was done in order to capitalize on the opportunities that have arisen as a result of these changes. The Alfam continuously iterates and updates features on the platform based on the results of multivariate testing in order to engage both new clients and existing ones. The Alfam had assisted in making some minor improvements to the Lead Generation pages, which helped bring on board some new clients.
It is still a growing process and has scaled and pivoted throughout the process, and The Alfam has been there through every transition, facilitating designs, presentation collateral, advice, partnerships, team extensions, and other resources in order to provide PairGap with the resources it needs to compete in today's marketplace.
How many people from the vendor's team worked with you, and what were their positions?
Many people worked on this collective effort. There was a project manager, as well as five or more designers, eight programmers, brand experts, content producers, editors, quality assurance experts, user experience designers, user experience researchers, and probably more experts I may have forgotten. It was an all-encompassing process to build this product, even though it was managed by many teams.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Responses have been varied, but for the most part they have been favorable, depending on the project or product. My experience as a thought leader in the emerging field of co-living has been sought after for speaking engagements and media appearances, and communities have enthusiastically welcomed our early case studies.
There were a lot of people that signed up for membership. I was successful in acquiring clients, doing consultations since the debut, and organizing more than a dozen webinars. This project has undergone a significant amount of development, which I am happy to report has been successful.
Describe their project management style, including communication tools and timeliness.
Throughout the course of the project, the systems and structures went through a few distinct iterations. In the beginning, we held in-person meetings on a weekly basis. In addition, there were weekly phone calls and emails to keep everyone informed. We held zoom meetings with separate teams, and then followed them up with recaps and follow-ups.
Over the last several weeks, we have successfully handled all expectations through the use of phone conversations and email. In order to collaborate on various documents, we stored them in a cloud folder. We were also able to text each other. All members of the team were included in the process, and it ran smoothly.
What did you find most impressive or unique about this company?
I am highly impressed by the design and product iterations. I also like the guidance given to help me advance my company.
Are there any areas for improvement or something they could have done differently?
Misunderstandings plagued early efforts, but as we figured out how to have more fruitful conversations, things began to improve. Because goals were met, some procedures and structures also led to some chaos. But as time went on, improvements were made to our procedures, and now we have a much more solid foundation. They do an excellent job of consulting, but I'd like to see more mentoring on their part.
Service & Deliverables
On time / deadlines
Value / within estimates
Willing to Refer5.0