Aletheia Marketing & Media LLC

BACKGROUND

Please describe your company and your position there.

I'm a marketing team member for a plasma-based pharmaceutical and biotechnology organization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Aletheia Marketing & Media LLC?

Full scale media planning, execution, and strategy.

SOLUTION

How did you select this vendor?

The partnership with Aletheia pre-dated my time with the organization.

Describe the scope of their work in detail.

Aletheia manages the organizations media planning, strategy, execution, optimization and performance reporting across National and Local regional campaigns.

What was the team composition?

I've worked closely with executives, subject matter experts, account managers, strategists, researchers, and reporting team members. They have a holistic structure with a wide variety of support.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw a strong 2022 with our new donor numbers exceed our projections and forecasts which were high growth goals for the organization.

How effective was the workflow between your team and theirs?

We have had weekly check-ins with all relevant team-members and very consistent lines of communication across the board.

What did you find most impressive about this company?

Their commitment to providing support to our business goals and the needs of the organization and our donors.

Is there any area for improvement or anything that could have been done differently?

Nothing comes to mind. They are an excellent partner.

BACKGROUND

Please describe your company and your position there.

Senior Director of Marketing for Brand and Shopper. Consumer Package Goods company - specifically dairy

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Aletheia Marketing & Media LLC?

Aletheia Marketing & Media strategically planned our digital and social media including CRM strategy. Aletheia planned our Hispanic media strategy and buy as well which included OOH and digital media and some TV/Radio.

What were your goals for this project?

The goals for the project were to increase trial, HH penetration, and retention. We had both a GM and Hispanic target. Our main demographic target was millennial moms.

SOLUTION

How did you select this vendor?

We had worked with the owner Chris with another company prior to him starting Aletheia. We had a good relationship/rapport with Chris and trusted him to strategically develop plans and buy our media. When we worked with Chris previously he was very knowledgeable and we trusted in his work/ethics.

Describe the scope of their work in detail.

Aletheia was our media agency on retainer. Again, we had great experiences with Chris in the past and trusted his thought leadership. Aletheia was involved in all of our strategic planning sessions with multiple agencies including brand, creative and shopper. This cross functional leadership team drove the planning calendar and the types of media that we purchased including the calls to action for conversion and trial.

What was the team composition?

The team composition was Chris (owner) and at least 3 people from Aletheia. It also included 4 to 6 people internally and multiple agency partners.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Through various tactics (including media) we doubled household penetration. Most media had "calls to action" for the consumer to purchase our products. This also led to significant increases in trial and then retention.

How effective was the workflow between your team and theirs?

The workflow between our internal Marketing team and Aletheia was seamless. It was like one cohesive team. There was never a distinction between the media team and us. They ARE a part of our team.

What did you find most impressive about this company?

There are several things impressive about Aletheia.

1. They have a "can do" attitude
2. They turn projects around quickly even when we change the direction
3. There is no attitude. It's a complete team effort. Aletheia also made the effort to learn about Shopper marketing tools and tactics.

Are there any areas for improvement?

No areas for improvement.