What evidence can you share that demonstrates the impact of the engagement?
The video was one of the highest viewed videos ever on NetRoadshow, a platform that’s used by the banking and analyst community for roadshows that support financial transactions. I was told it went viral. Not only was it shown in all of our analyst meetings, but it was also viewed independently by the analysts.
We had an extremely successful Initial Public Offering: We initially priced our stock at $26, and our opening day price was pushing $32. In relation to that success, our banking advisors credit the video with being extremely helpful and compelling.
I’ve been in the workforce for over 30 years, and I’ve never given a recommendation for any vendor—this is my first time. That’s how happy I am with this product.
How did ALCHEMYcreative perform from a project management standpoint?
It was a very good experience. They produced the video in less than four weeks, an extremely short time frame. One of my direct reports worked with the team, and I would participate in calls every 2–3 days.
We didn’t have time to use a tool for scheduling, however, there was a schedule. ALCHEMYcreative did a good job of communicating the schedule with us and saying what they expected from us. Since it was an extremely tight agenda and a complex project, tempers got a little hot occasionally.
The first draft of the video was wrong; it wasn’t the right orientation. In a more traditional process, there would have been a couple more iterations, but there was no time that. I was discouraged. However, after speaking with Cliff and his team, they turned around the orientation of the video in less than 24 hours. That was spectacular.
I ended up with a spot-on video that gave the vibe that I wanted in the timeframe that I wanted. It is a spectacular product—I’m a fan of their work.
What did you find most impressive about them?
They came into it with their eyes wide open. We were honest about how there was zero flexibility and how tight the schedule was. So, everyone worked extra hours and put in extra effort to get it right. When things went wrong, they fixed the issues with a positive attitude. Also, they are great, creative professionals. The ideas they brought to the table were very, very good.
Are there any areas they could improve?
It was such a nontraditional project that it’s hard to give feedback. I would have wanted a script and a storyboard, more engagement, and more iterations, but there wasn’t time for any of that.
At the end of the day, it was a positive work experience where I got a superior product. I’m extraordinarily happy—the experience couldn’t have gone better.
Do you have any advice for potential customers?
The ALCHEMYcreative team is very willing to communicate. So, future clients should speak up and have an engaged conversation. They should also let ALCHEMYcreative do what they do best, which is to function as a creative developer. There’s no need to micromanage them, let them be a partner, and allow them to bring their creative capabilities forward.
The video was received positively by employees, the board of directors, and customers alike. ALCHEMYcreative had innovative ideas while respecting the project’s vision. Their team took initiative throughout the engagement, working to portray the organization’s value.