Google Ads Strategies for Blinds Installation Company
- Pay Per Click
- $10,000 to $49,999
- Jan. 2023 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"We are really happy with the partnership."
- Home Services
- Melbourne, Australia
- 11-50 Employees
- Online Review
- Verified
Alchemise Marketing has developed and executed Google Ads strategies for a blinds installation company. The team's tasks include keyword research, account management, A/B testing, and performance reporting.
Alchemise Marketing has focused on increasing the client's website traffic, lead generation, brand awareness, and CTR. The team has exhibited a steadfast commitment to campaign performance monitoring. Their proactivity, project management, communication, and problem-solving skills are commendable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Titan Shutters
Describe what your company does in a single sentence.
We install roller shutters and outdoor blinds.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Alchemise Marketing to accomplish?
- Improve our Google ads Account
SOLUTION
How did you find Alchemise Marketing?
Online Search
Why did you select Alchemise Marketing over others?
- High ratings
- Close to my geographic location
- Pricing fit our budget
How many teammates from Alchemise Marketing were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Objectives:
- Increase website traffic.
- Improve lead generation.
- Boost brand awareness.
- Optimize ad spend for maximum ROI.
- Increase conversions and sales.
Responsibilities:
- Campaign Strategy:
- Develop and execute comprehensive Google Ads strategies tailored to the roller shutter industry.
- Conduct keyword research to identify relevant and high-performing keywords.
- Create ad copy that is compelling, relevant, and aligned with the company's branding.
- Develop ad extensions (sitelinks, callouts, etc.) to enhance ad visibility and engagement.
Account Management:
- Set up and configure Google Ads campaigns, ad groups, and ad extensions.
- Monitor campaign performance regularly and make necessary adjustments to optimize performance.
- Manage bidding strategies to maximize ROI and achieve campaign objectives.
- Conduct A/B testing for ad copy, keywords, and landing pages to improve performance.
- Implement tracking mechanisms (conversion tracking, Google Analytics integration) to measure campaign effectiveness.
Budget Management:
- Manage advertising budget effectively to achieve campaign objectives within budget constraints.
- Monitor spending and adjust bids to optimize cost per acquisition (CPA) and return on ad spend (ROAS).
Performance Reporting:
- Provide regular performance reports detailing key metrics such as impressions, clicks, conversions, and ROI.
- Analyze campaign data to identify trends, insights, and areas for improvement.
- Present insights and recommendations to the client in a clear and actionable manner.
Continuous Optimization:
- Continuously optimize campaigns based on performance data, industry trends, and best practices.
- Conduct ongoing keyword research and competitor analysis to identify new opportunities.
- Implement advanced targeting techniques (geo-targeting, device targeting, audience targeting) to reach the most relevant audience.
Deliverables:
- Customized Google Ads campaigns tailored to the roller shutter industry.
- Regular performance reports and analysis.
- Ongoing optimization recommendations and updates.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increase in Website Traffic:
- Measure the total number of website visits driven by Google Ads campaigns.
- Track changes in website traffic over time to assess the impact of the campaign on driving traffic to the site
Improvement in Lead Generation:
- Track the number of leads generated through Google Ads campaigns, such as form submissions, phone calls, or email inquiries.
- Monitor changes in lead volume and quality to evaluate the effectiveness of the campaign in generating leads for the roller shutter company.
Boost in Brand Awareness:
- Measure brand reach and awareness metrics, such as impressions, reach, and brand search volume.
- Assess changes in brand awareness over time to determine the impact of the campaign on increasing awareness of the roller shutter company among the target audience.
Optimized Ad Spend and ROI:
- Calculate return on ad spend (ROAS) to determine the efficiency and effectiveness of ad spend in generating revenue.
- Monitor changes in ROAS over time to assess the performance and profitability of the Google Ads campaigns.
Increase in Conversions and Sales:
- Track the number of conversions attributed to Google Ads campaigns, such as purchases, inquiries, or other desired actions.
- Measure changes in conversion rates and sales volume to evaluate the effectiveness of the campaign in driving conversions and sales for the roller shutter company.
Cost-Per-Acquisition (CPA) Reduction:
- Monitor changes in cost-per-acquisition (CPA) to assess the efficiency of the campaign in acquiring new customers or leads.
- Aim to reduce CPA over time through optimization efforts and improvements in campaign performance.
Improvement in Click-Through Rate (CTR) and Ad Engagement:
- Track changes in click-through rate (CTR) to measure the effectiveness of ad copy and targeting in driving user engagement.
- Monitor ad engagement metrics, such as ad interactions and engagement rate, to assess the relevance and appeal of the ads to the target audience.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Alchemise Marketing consistently exemplifies exemplary project management proficiency in their oversight of our Google Ads campaigns for our roller shutter company. Their unwavering commitment to punctuality, refined communication, and proactive issue resolution has proven pivotal in steering the success trajectory of our campaigns.
A hallmark of Alchemise Marketing's project management acumen lies in their steadfast adherence to clearly defined timelines and deliverable deadlines. They meticulously prioritize tasks in alignment with our company's strategic imperatives, ensuring the seamless and timely delivery of critical components, thus facilitating the achievement of our campaign objectives with precision.
Communication with Alchemise Marketing epitomizes professionalism and efficacy. They uphold transparent and receptive lines of communication, adeptly discerning our nuanced needs, preferences, and feedback. We receive regular and comprehensive updates on project progression, inclusive of insights into encountered challenges and the strategic remedies employed.
Any modifications to project parameters are conveyed promptly and articulately, fostering an environment of informed collaboration and alignment.
In navigating unforeseen obstacles, Alchemise Marketing exhibits proactive problem-solving prowess. Leveraging their profound expertise in digital marketing, they swiftly identify and execute strategic interventions to mitigate risks and ensure continuity in campaign momentum. Their adept troubleshooting abilities and commitment to campaign optimization underscore their unwavering dedication to achieving optimal outcomes for our company.
Alchemise Marketing's responsiveness to our inquiries and requirements is commendable. They prioritize client support with expedience and efficacy, offering timely assistance and solutions as necessitated. Addressing our concerns or requests promptly and with consummate professionalism, they consistently uphold the highest standards of client satisfaction throughout our engagement.
Furthermore, Alchemise Marketing demonstrates a steadfast commitment to ongoing campaign performance monitoring and optimization. Through meticulous analysis of key performance indicators and campaign metrics, they furnish invaluable insights into campaign efficacy and ROI. Their proactive approach to identifying optimization opportunities and implementing strategic enhancements underscores their steadfast dedication to maximizing the efficacy of our Google Ads campaigns.
In summation, Alchemise Marketing's consummate project management proficiency stands as a linchpin in the success of our Google Ads initiatives. Their unwavering dedication to excellence, coupled with their unparalleled expertise in digital marketing, renders them an indispensable ally for any enterprise seeking to realize its marketing objectives with precision and efficacy.
What was your primary form of communication with Alchemise Marketing?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
One aspect of Alchemise Marketing that stands out as particularly impressive and unique is their unwavering commitment to proactive problem-solving and continuous optimization. Unlike many other companies in the digital marketing space, Alchemise Marketing not only excels in executing campaigns but also demonstrates a proactive approach to identifying and addressing challenges before they escalate.
Their ability to swiftly identify strategic interventions to mitigate risks and ensure campaign continuity reflects a depth of expertise and a proactive mindset that sets them apart in the industry. This proactive approach not only minimizes disruptions but also underscores their dedication to delivering optimal outcomes for their clients.
Moreover, Alchemise Marketing's emphasis on continuous optimization is noteworthy. Rather than resting on their laurels, they consistently monitor campaign performance metrics and key performance indicators, proactively identifying optimization opportunities and implementing strategic enhancements to maximize campaign efficacy.
This commitment to ongoing improvement and optimization demonstrates a culture of excellence and a relentless pursuit of results that truly distinguishes Alchemise Marketing in the digital marketing landscape. It speaks to their genuine dedication to driving success for their clients and their willingness to go above and beyond to achieve exceptional outcomes.
Are there any areas for improvement or something Alchemise Marketing could have done differently?
Not really. We are really happy with the partnership.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
