Alba SEO Services

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Distinct Group

Describe what your company does in a single sentence.

Distinct Group is a specialist luxury facilities management company, delivering high-end contract cleaning and soft FM services to premium retail, corporate, and hospitality clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Alba SEO Services to accomplish?

• Improve our search engine rankings to increase organic visibility for key service-related terms.
• Drive high-quality traffic to our website and enhance lead generation.
• Develop a long-term SEO strategy to support sustainable growth and maintain a competitive edge in the luxury FM sector.

SOLUTION

How did you find Alba SEO Services?

Referral

Why did you select Alba SEO Services over others?

• High ratings
• Referred to me

How many teammates from Alba SEO Services were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Keyword Research & Strategy: Identifying high-value search terms relevant to our industry and target audience.
• On-Page Optimisation: Optimising website content, metadata, internal linking, and technical SEO elements to improve search rankings.
• Content Strategy & Recommendations: Advising on high-impact content opportunities to drive organic traffic and engagement.
• Local SEO Enhancement: Strengthening our presence in location-based searches to attract clients in key markets.
• Technical SEO Audits & Fixes: Regularly auditing the website for performance issues, ensuring fast load times, mobile-friendliness, and optimal indexing.
• Backlink Building: Implementing ethical link-building strategies to improve domain authority and credibility.
• Analytics & Reporting: Providing detailed performance reports with actionable insights to refine our SEO strategy over time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Alba SEO Services has delivered outstanding results, significantly improving our online presence and search performance. Since partnering with them, we have seen a substantial increase in rankings for key service-related terms, making us more visible to potential clients. This has led to a steady rise in organic website traffic, driving more qualified visitors to our site and increasing engagement.

Their expertise in ethical link-building and content strategy has strengthened our domain authority, further enhancing our credibility in the industry. Additionally, their focus on local SEO has improved our visibility in location-based searches, resulting in a noticeable increase in inbound inquiries from our target markets.

Beyond traffic and rankings, we’ve seen a meaningful impact on engagement and lead generation, with users spending more time on our site and a reduction in bounce rates. Thanks to Alba SEO Services’ strategic approach and continuous optimisation efforts, we have experienced tangible digital growth and long-term success in an increasingly competitive market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They've demonstrated excellent project management throughout our partnership. They are highly organised, proactive, and consistently deliver work on time. Their structured approach ensures that key milestones, from keyword research to on-page optimisations and reporting, are completed efficiently and without delays.

Communication has always been seamless—they are highly responsive and take the time to understand our evolving needs. Whether we require adjustments to our strategy, technical SEO fixes, or new insights to improve our rankings, they are always ready to provide expert guidance and solutions. Their ability to adapt and offer tailored recommendations has made them a reliable and invaluable extension of our team.

What was your primary form of communication with Alba SEO Services?

Email or Messaging App

What did you find most impressive or unique about this company?

"What stands out most about Alba SEO Services is their deep expertise combined with a genuinely personalized approach. Unlike many SEO agencies that take a one-size-fits-all approach, Caroline and Janet take the time to understand our business, industry, and long-term goals, ensuring their strategy is always tailored to our needs.

Their proactive mindset is particularly impressive—they don’t just implement SEO tactics but actively look for new opportunities to improve our rankings and drive meaningful traffic. Their transparency, reliability, and ability to explain complex SEO concepts in a clear and actionable way make them an invaluable partner. The fact that I’ve worked with them since 2015 across multiple businesses is a testament to the quality of their work and the trust they’ve built with me personally.

Are there any areas for improvement or something Alba SEO Services could have done differently?

Nothing to add here

BACKGROUND

Please describe your company and your position there.

I am a Life and Wellbeing Coach and am the Founder of Lyn Ray Coaching.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Alba SEO Services, and what were your goals?

I hired Alba SEO Services to carry out a review on my website and to advise on how I could improve SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was recommended Alba SEO Services by a friend who had been pleased with the work they had done for her.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Janet from Alba SEO Services reviewed my website and came back with a range of recommendations. She then implemented a number of changes on my website, and I made some changes to content to improve the performance of my website.

How many people from the vendor's team worked with you, and what were their positions?

Two people - Caroline & Janet

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the SEO changes, which has only been done very recently, our ranking on a number of key terms has improved considerably.

Describe their project management style, including communication tools and timeliness.

Janet was very pleasant to deal with and anything she did was efficient. I'm not very technical but Janet explained everything very clearly and I now have a much better understanding of what I need to do to continue to improve my SEO.

What did you find most impressive or unique about this company?

They were very efficient and professional but also they talk in simple english which was very helpful for someone like me who doesn't know or understand much about how SEO works. Previously I worked with someone who I am sure was very knowledgeable but he overwhelmed me with information (both verbally & in emails) so I didn't know how to implement the changes to improve my SEO performance. Alba SEO Services are also very reasonable in the rates that they charge.

Are there any areas for improvement or something they could have done differently?

No. I was very happy with the service I received.

BACKGROUND

Introduce your business and what you do there.

I'm a partner in a blinds business. We install wooden, vertical, and roller blinds in commercial and residential properties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Alba SEO Services?

We wanted more visibility in our county, which is small but fairly affluent. Our previous website was not very good, and certainly not SEO friendly.

SOLUTION

What was the scope of their involvement?

They manage all our SEO campaigns. They did some keyword research, and all of our work so far is organic. We may visit PPC options in the future, but we're not completely sold on that yet. They're not directly connected with our web developer, but they work together closely.

What is the team composition?

They're a small business, and I work with a team of two.

How did you come to work with Alba SEO Services?

We heard about them through word of mouth.

How much have you invested with them?

We spend roughly £400 (approximately $515 USD) a month for a set number of hours.

What is the status of this engagement?

We have them on a monthly retainer and have used them since March or April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Shortly after we developed the new site, they helped us increase our web visibility for our local market. Now, we appear near the top of the page for local searches for blinds and services we provide.

How did Alba SEO Services perform from a project management standpoint?

They delivered what they promised, and they're always available by phone or email. We wanted to deal with a local person, and they fulfill that need for us.

What did you find most impressive about them?

There's nothing they could improve or do better. They met all our expectations.

Are there any areas they could improve?

They're honest and straightforward. They helped us manage our expectations, and they never made any false promises. SEO is a slow burn, and they helped us persevere and get the results we wanted in a realistic time frame.

Do you have any advice for potential customers?

Communication is key. This is a two-way process, so do your part to ensure your project's success. They need your feedback about your business, so stay involved and you'll see results.

BACKGROUND

Please describe your company and position.

I am the Director of a design company 

Describe what your company does in a single sentence.

We're a full service creative agency providing web design, graphic design, branding services, commercial photography, videography and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Alba SEO Services to accomplish?

• Increased traffic
• Lead generation/a boost in enquiries

SOLUTION

How did you find Alba SEO Services?

Referral

Why did you select Alba SEO Services over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Alba SEO Services were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Alba have supported us for a number of years now. Their service has, genuinely, been second to none. In terms of deliverables we get a detailed but easy-to-understand report every month and excellent (and proactive) communication via phone and/or email whenever we need it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant improvement in position within the SERPs for key terms and in our chosen areas. A significant increase in enquiries as a result.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All items are delivered on time - if anything, it's us that have held things up but Alba are proactive in chasing us up for things. Excellent email and phone communication, regular reports at the end of each month including recommendations.

What was your primary form of communication with Alba SEO Services?

Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their communication, values, and results.

Are there any areas for improvement or something Alba SEO Services could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Hire Sales Director of Cooler Air Services Ltd t/a CAS-HIRE

Describe what your company does in a single sentence.

We supply portable temperature and air quality improvement hire equipment to the UK domestic, commercial and industrial business sectors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Alba SEO Services to accomplish?

• improve our online seo presence
• develop a plan to maintain our online presence
• assist us in developing our website copy with steadily evolving products

SOLUTION

How did you find Alba SEO Services?

Referral

Why did you select Alba SEO Services over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Alba SEO Services were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provide an SEO audit, covering keywords, improve website copy, add meta data

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Steadily improved ranking performance generating further business opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Prompt, efficient, effective, conscientious and detailed management of our account.

What was your primary form of communication with Alba SEO Services?

Email or Messaging App

What did you find most impressive or unique about this company?

They manage to deliver and maintain a comprehensive plan to develop our and improve our SEO.

Are there any areas for improvement or something Alba SEO Services could have done differently?

So far we haven't found any area's which we would have changed.

BACKGROUND

Please describe your company and your position there.

I am the founder of Western Lettings in Glasgow. We're a well respected, progressive letting agency with a substantial market share of the Glasgow market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Alba SEO Services, and what were your goals?

We hired Alba SEO to improve our organic search. We wanted to be highly ranked for relevant keywords.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was referred to Alba by my web designer. After several bad experiences with other SEO providers, it was the promise of comprehensive monthly reports which convinced me to go ahead.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Ongoing SEO with monthly reports.

How many people from the vendor's team worked with you, and what were their positions?

I've worked with Caroline, who is the director, and Julie, who is an SEO specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are currently ranked #1 on Google search for all 14 of our tracked keywords. This is is principally due to the persistent hard work by Alba SEO over the past few years.

Describe their project management style, including communication tools and timeliness.

The team use state-of-the-art tools to provide monthly reports showing what has been done and the progress that has been made.

What did you find most impressive or unique about this company?

They are transparent and consistent

Are there any areas for improvement or something they could have done differently?

I cannot fault them. They even write blogs for our website without prompting.

BACKGROUND

Please describe your company and your position there.

I am the owner and MD of Crunchy Carrots.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Alba SEO Services, and what were your goals?

We were looking for a company to work with that will increase our online conversions via Search Engine Optimisation.

Our rankings were not great initially as we focussed our attention on our clients, Alba helped us reach the goals that we set out.

SOLUTION

How did you select Alba SEO Services and what were the deciding factors?

We did a search on google and noticed they ranked high. We also worked with them through an existing client.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We designed a brand new website and it was crucial that this site was SEO friendly. The team worked closely with us to ensure this. We had set out goals and expectations at the start and these have been achieved.

How many people from the vendor's team worked with you, and what were their positions?

Our dealings were with Caroline who has always been honest and professional.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since starting back in October, we are now No1 for many of the searches that we set out.

Describe their project management style, including communication tools and timelines.

We had many discussions over the phone and also Zoom calls. We also communicated through emails.

What did you find most impressive or unique about this company?

The professionalism and honestly to reach our goals. We all worked together and continue to do so.

Are there any areas for improvement or something they could have done differently?

None.