What was the scope of their involvement?
They ended up creating a whole brand profile for us that really identifies the different market segments we service. They helped us define our customer base and develop a site that addressed them directly. We dove deep into our market segments and they helped reveal a lot to me about how my own business could work.
They did a new logo for us that maintained a similar look and feel from what we already had. They helped align all of our collateral and created a new mold for our site.
We’re talking about doing more inbound marketing, including white papers for some of our services. We want to offer pages that will catch people who are looking for information. Their creative writer is currently working on three white papers for us. I’ve given them the framework for each, and they’re fleshing them out now.
What is the team composition?
I work with several people on their team, and a lot with Amy [Project Manager, Alaniz], who is very communicative.
How did you come to work with Alaniz?
They came to us originally as a client. We got to know them as part of our process and decided to work together. We considered other companies, but seeing how Alaniz worked with their clients impressed us. They show real dedication to client goals, which means a lot.
How much have you invested with them?
We’ve spent a little over $10,000.
What is the status of this engagement?
We started working together around 2013 or 2014. I rely on them heavily for new webpages or changes online.