Integrated PR & Marketing
Aker Ink is a full-service PR and marketing agency that helps companies increase brand awareness, enhance thought leadership and generate leads. We think creatively and critically, developing strategies that resonate with targeted audiences and incite action.
Our approach is thoughtful and strategic, blending digital and traditional forms of communication to ensure the right people get the right information at the right time.
Understanding every organization faces different challenges and opportunities, we take time to understand a business and industry – including assessing the current state of affairs, strengths, weaknesses and competition – to develop a multi-faceted strategy aligned with short- and long-term goals. Ahead of execution, we ensure the appropriate infrastructure is in place to support all PR and marketing efforts and that appropriate measurement tools are mobilized.
- Ranked as the 2021 and 2020 top boutique PR firm in Arizona, according to Ranking Arizona, the state’s largest public opinion poll.
- Aker Ink is the 2021 PR Agency of the Year, an honor from the Public Relations Society of America, Phoenix chapter.
- Certified as a Women’s Business Enterprise by the Women's Business Enterprise National Council, the largest certifier of women-owned businesses in the U.S.
We have guided a vast range of organizations through complex communication challenges, helping them break through obstacles and achieve goals – all on budget and aligned with available resources. Our variety of clientele is among our greatest strengths – we bring the experience, knowledge and insights from many types of PR and marketing initiatives, enabling us to think differently and creatively opposed to a cookie-cutter approach that yields drab results. We understand when to follow best practices and when to break the mold.
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Portfolio
Marketing for Healthcare Clinic
We established a modern look and feel for this mental healthcare clinic, as well as new marketing processes. We drive PR and digital strategy.
Law Firm Marketing
Following a merger, we rebranded this law firm, developing a new infrastrucutre and marketing communications to serve as the foundation for all marketing and PR campaigns.
Bodee Organics Branding
We developed and oversee all marketing communications for Bodee Organics, a CBD manufacturer in Phoenix, Arizona. We mange the website, marketing collateral, influencer communications, social media graphics and much more.
Sampling of Media Hits
Our team members, including former journalists, are experts at landing stories and building relationships with media outlets at the local, national and trade levels. We have many established relationships and intimately understand best practices, the value of “newsworthiness” and what’s really important (and not important) to journalists covering your industry.
We don’t execute public relations campaigns in silos, nor do we chase media opportunities that don’t ultimately meet the business’ higher objectives. Moreover, we ensure PR campaigns are synced to other marketing and business development initiatives.