Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We’re not in a business where we create a widget and try to sell more of them. We’re in a business where we have to drive traffic to us. During the recent recession, we learned that the more you market during the worst of times, the more you will be able to see change as you pull out of those recessions. We spent a tremendous amount of time and treasure during the recession, focusing on the companies, site selectors. and brokers who we wanted to get in front of.
When the tide started to turn, we did far better than our competition in the New York Metro Area and neighboring regions. I think a lot of that is attributed to the smart planning and extending ourselves more during that time. This quality of work is who they are. They bring a lot to the table. Sometimes, we can’t afford everything they offer, but they work with us to stay within our budget. They’re a cutting-edge marketing firm and always make sure that we’re in the right place.
The genius behind AJ Ross is that they are always focused on raising awareness of the brand. I always wanted to hit our goals of getting new business and attracting new leads and opportunities. In addition to that, they taught us the importance of creating a brand that people know they can go to for excellent service. We now incorporate that into everything we do.
How did AJ Ross perform from a project management standpoint?
They’re very connected to us, almost an arm of our organization. We meet regularly to discuss projects and set goals together. They also report on results to us.
What did you find most impressive about AJ Ross?
I would say it’s their loyalty and commitment to the mission. I haven’t engaged with many companies who actually feel like they’re part of the team. AJ Ross will send me things they read in the paper on a Saturday if they believe it’s something important I should know about. They are a part of the fabric of our organization. The service we get from them sets them apart from any other consulting firm that we hire.
Most of the time, when I share some of the new marketing initiatives we undertake with colleagues or friends, they tell me they’re never heard of that and want to know more. Based on the feedback I get from investors, supporters, board members, and partners, it seems that we’re the most cutting-edge. They have tremendous customer service. They’re responsive and passionate, and those qualities mean a lot to me as a leader of this organization.
Are there any areas AJ Ross could improve?
I can’t say that they could improve on anything.