Airfleet

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Whistle, an advertising and marketing company that generates meetings and pipelines for companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Airfleet?

We needed to upgrade our website into a pipeline-generating asset.

SOLUTION

What was the scope of their involvement?

Airfleet provided website strategy, design, and development services. The team was responsible for improving the buyer’s journey and executing conversion rate optimization (CRO) and SEO. Airfleet also aligned our visual identity and marketing automation and integrations to ensure the site performed better end-to-end.Airfleet’s work included website strategy and information architecture, mapping the buyer’s journey and structuring the site accordingly. The team also provided a visual identity uplift and a design system to keep pages consistent and scalable.Airfleet designed the website, including key page templates and responsive layouts. The team also developed the website on our CMS, ensuring it was customizable. Airfleet migrated content with an emphasis on avoiding SEO loss during the move.Moreover, Airfleet provided SEO and conversion optimization, including technical and on-page best practices and ongoing testing and iteration using analytics and heatmaps. The team also integrated our marketing stack and automation, including HubSpot setup and maintenance.Finally, Airfleet provided go-live support and ongoing enhancements, including landing pages and other conversion-focused website add-ons.

What is the team composition?

We worked with 2–5 teammates from Airfleet.

How did you come to work with Airfleet?

Someone referred Airfleet to me. I chose them over other options because they had high ratings, were close to my geographic location, and had pricing that fit our budget. Airfleet was a great culture fit and offered good value for the cost. Moreover, the team’s values aligned with ours.

How much have you invested with them?

We spent around $10,000–$50,000 with Airfleet.

What is the status of this engagement?

We worked together from January 2025–January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Airfleet’s work resulted in higher conversion rates across key pages, including more demo and contact form submissions. We also saw improved lead quality due to clearer positioning and buyer-journey alignment. Moreover, we saw an increase in organic traffic after the launch due to SEO and technical improvements. The site also had faster performance and better engagement, including a lower bounce rate and longer time on site.Overall, we saw a 30%–40% increase in the website’s conversion rate on key CTAs. We also saw a 25%–35% growth in organic traffic within the first few months post-launch. We noticed an improvement in lead quality, with our sales team reporting more relevant and better-qualified inbound leads. We also saw lower bounce rates and higher time on site across core pages after the launch.Our sales team adopted the site as a primary pipeline-generation tool.We tracked results using a combination of Google Analytics (GA4) for traffic, engagement, and conversion tracking; Google Search Console for organic performance, impressions, and keyword trends; and HubSpot for form submissions, lead quality, and pipeline attribution.

How did Airfleet perform from a project management standpoint?

Airfleet’s project management was organized, proactive, and transparent. The team set clear timelines and milestones, communicated regularly, and kept the project moving without surprises. Airfleet delivered on time, and when adjustments were needed, they handled them quickly and collaboratively.We communicated in person, via email, and through a messaging app.

What did you find most impressive about them?

What stood out most was Airfleet’s ability to think beyond design and act like a growth partner. They didn’t just build a good-looking site — they deeply understood our buyer’s journey, challenged assumptions, and tied every decision back to conversion, SEO, and pipeline impact. Their mix of strategic thinking, speed, and execution quality made the engagement feel collaborative and results-driven rather than transactional.

Are there any areas they could improve?

Overall, the experience was very strong. If anything, the only area for improvement would be even earlier alignment on final content readiness, as timelines can move quickly once design and development are underway. That said, Airfleet was flexible and helped us work through it, and it didn’t impact the final outcome.