Trendo is one of the largest fashion marketplaces in Bulgaria, with over 40 brands and 50000 products to shop for, ranging from clothing, shoes, accessories, home, and more.
The company’s internal developers succeeded in building a positive web experience for users. Getting into new markets was a new way to reach more users, but it also posed a new challenge for Trendo, which lacked enough…
internal resources to upgrade the existing platform with multistore functionality.
The company needed to expand its development capabilities quickly while maintaining the culture of teamwork that was critical to customer engagement and its product’s success thus far.
So the AirDesign team was challenged to synchronize their work with the internal team, to quickly understand how the existing platform work and build the multistore on it.
The multistore had to keep all the flexibility that was the foundation of the existing platform but expanding in a way that will make it easy for the website content manager to customize every brand/store if and when it is necessary.
In three months, AirDesigns had a working version. The solution we offered was far beyond what Trendo had imagined. Through the new built-in functionality, they had the flexibility to use the same promotions for all brand stores or just for a particular store. They could have the same catalogs of goods across all stores, or stop products from displaying for a particular market. The product ordering in categories could vary from store to store, etc.
In other words, Trendo had full control over any aspect of the different stores which was their ultimate goal.