Air Designs

BACKGROUND

Please describe your company and position.

I am the Administration and Marketing Manager of Dentatime

Describe what your company does in a single sentence.

Provides dental servicies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Air Designs to accomplish?

• GSC parameters improvement
• Speed optimization - Pagespeedinsight parameters into green zones

SOLUTION

How did you find Air Designs?

Referral

Why did you select Air Designs over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Air Designs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop a custom WordPress theme built from the ground up for speed, performance, and ease of use. While the new theme  retain the current design style, it  also incorporate enhanced user experience best practices to deliver a faster, smoother, and more engaging customer journey.

Key deliverables: - Google page speed mobile score = over 90% - GTmetrix speed grade = A or B - Higher conversion rate and more clients from the same traffic; GSC parameters in good shape

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project met all the preliminary set goals and it was easy to measure and check them through Google page speed mobile score ; GTmetrix speed and GSC.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management delivers on time, always with friendly attitude, demonstrates high expertise in the related field and on every step during the project they went the extra mile. One can rely on their performance and will get excellent results in a timely manner and with friendly attitude alongside.  

What was your primary form of communication with Air Designs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Expertise, communication, thoughtfulness,  client-oriented attitude combined with high level technical and marketing skills 

Are there any areas for improvement or something Air Designs could have done differently?

I hope they will demonstrate all their strenghts and expertise on the same level for a long time so that as many as possible clients to experience and get what they are capable of and get an improved digital footprint designed be Air Designs.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Petstep.bg

Describe what your company does in a single sentence.

We havebuilt a booking system for vets and groomers. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Air Designs to accomplish?

• Build an entire project including consulting and marketing
• Build a working platform
• Build an MVP
• Build a marketing strategy
• Consulting services

SOLUTION

How did you find Air Designs?

Online Search

Why did you select Air Designs over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Outstanding track of completed projects

How many teammates from Air Designs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

🐾 Platform Overview

PetStep.bg is an online booking platform that connects pet owners with veterinary clinics and grooming salons across Bulgaria. It facilitates appointment scheduling through a user-friendly interface, allowing users to read reviews, pick specialists, and directly book services—without needing to contact providers by phone.(PetStep)

Scope of Work

1. User-Facing Functionality
Account & Profile Management: Pet owners can register, manage their profile (name, email, phone, pet info), make bookings, view and update history.(PetStep)
Specialist Discovery: Users can search by service type (e.g., emergency care, surgery, dental, vaccinations, grooming options) and location. Profiles display available services, operating hours, and reviews.(PetStep, PetStep)
Booking Workflow: Users select a specialist, choose an available time slot via calendar integration, and complete a streamlined registration and booking process. Payment is made on-site after the visit. Confirmation emails follow.(PetStep)
Reviews & Ratings: After visits, users can leave evaluations to help inform others’ decisions. Moderation policies ensure content remains respectful, relevant, and lawful.(PetStep)
2. Partner-Facing Services (Veterinarians & Groomers)
Registration & Profile Maintenance: Professionals can register and describe their services, specialties, and schedules, updating them as needed.(PetStep)
Access to User Feedback: Specialists can monitor reviews and ratings to respond to feedback and refine service quality.(PetStep)
Booking Management: Incoming appointment requests come directly via the platform, enabling smooth scheduling and planning.(PetStep)
3. Administrative & Operational Framework
Free Basic Access: Core functionalities are free for all users. Paid features may be introduced, with prior notice.(PetStep)
Privacy & Data Handling: User data is collected (with consent) to support bookings; it is shared with specialists only as needed and processed under applicable privacy laws.(PetStep)
Moderation & Content Oversight: PetStep monitors reviews to suppress offensive or irrelevant content. Misuse (e.g., no-shows) may result in access being suspended.(PetStep)
Payment Security: If payments are handled online, transactions are processed via ePay.bg; PetStep does not store card data. Terms allow clients to cancel within 14 days under certain conditions.(PetStep)
Summary of Key Deliverables

For Pet Owners (Users)
For Veterinarians & Groomers (Partners)
Platform Admin & Governance
Registration & account setup
Profile listing & maintenance
Moderation policies
Search specialists by service & location
View and respond to reviews
Data privacy & compliance
Book appointments via calendar interface
Receive & manage bookings
Payment integration and refund policies
Post-service reviews & ratings
Access to feedback for improvement
User conduct enforcement & platform access
Email confirmations and booking history info
Future monetization planning
In brief:

PetStep.bg offers a comprehensive digital environment for scheduling pet services, supporting both pet owners and service providers. It delivers user-friendly booking tools, customizable specialist profiles, review systems, secure transactions, and administrative oversight to ensure smooth, trustworthy operations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Initial Partner Adoption
PetStep.bg has successfully onboarded its first set of veterinary clinics and grooming salons, primarily in Sofia. This demonstrates that the platform has begun attracting early adopters and is gaining trust among service providers.

2. Active User Engagement
The platform features user testimonials and client stories that reflect positive service experiences. These testimonials suggest that real bookings have taken place and that users are engaging with the platform in a practical way.

3. Fully Operational Platform
Key features, including real time service search, calendar-based appointment booking, and a review system, are already active and accessible. This indicates that the platform is functional and being used as intended.

Summary of Key Indicators

Area
Outcome
Partner onboarding
Clinics and groomers are already listed and accepting clients
User feedback
Verified testimonials confirm real user activity
Technical delivery
Booking and review systems are live and functioning properly as well as the dynamic interactive map. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All sprints were discussed, developed, completed, tested, and deployed within or ahead of the scheduled time benchmarks. We maintained an open and consistent line of communication with the Airdesigns team. No friction at all. 

What was your primary form of communication with Air Designs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It was a very detailed oriented, genuinly caring and very professional. We felt like Air Designs was a partner with a vested interest in our project. 

Are there any areas for improvement or something Air Designs could have done differently?

We could have built a complete working calendar in the MVP. 

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of Pet Buddy

Describe what your company does in a single sentence.

Subscription Pet E-Commerce Business

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Air Designs to accomplish?

• Create a platform that allows pet owners to completely manage their monthly subscription boxes
• Hassle-Free Subscription Management
• Sophisticated recommendation engine with a complex algorithm
• Streamlined Ordering Process

SOLUTION

How did you find Air Designs?

I opted for them after reviewing proposals from several other companies

Why did you select Air Designs over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Air Designs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AirDesigns partnered with us to craft a user-centric pet care platform. Together, we established a clear vision and strategy, ensuring the project aligned with a seamless user experience. From the ground up, AirDesigns meticulously crafted key user journeys. This involved:

• mapping interaction flows
• pinpointing touchpoints
• proactively addressing potential pain points to guarantee a smooth experience for pet owners. 

The result? A powerful platform offering pet owners several key features:

• Customizable monthly boxes
• catering to every pet and pet owner's unique needs.
• Enhanced brand identity: strategic iconography and visuals bring the brand's value proposition to life.
• Streamlined ordering process: a hassle-free signup and ordering experience for both monthly and regular purchases.
• Performance optimization: faster loading times for a consistently positive user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I am generally satisfied with the work of AirDesigns. Its impact has been substantial, fueling growth and establishing us as a reputable presence in the pet industry. The visually stunning design, paired with superb user experience, has captivated a diverse audience. This high level of user satisfaction has translated into positive word-of-mouth and hundreds of happy subscribers to our monthly boxes.

Additionally, we won second place in the Best Ecommerce Platform category at the Site of the Year Awards. The growing reputation, increased user engagement, and steady user acquisition are all tangible indicators of AirDesigns' exceptional work. With the outstanding platform they've provided, I believe PetBuddy will continue to grow and expand further.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

AirDesigns' project management style matched expectations, showcasing professionalism and efficiency at every step. As true partners, they offered invaluable advice, from optimizing our business model structures to refining our brand positioning. 

Their insights led to a more flexible monthly subscription model, a key factor in accelerating our growth and perfectly aligning with user expectations. Their responsiveness was exceptional, establishing clear communication channels from the very beginning. They addressed our feedback and concerns promptly, offering thoughtful solutions whenever adjustments were needed. 

This level of attentiveness not only made us feel valued but also instilled confidence in their ability to tailor the platform to our needs. Moreover, their lean and agile project management approach allowed for seamless integration of new ideas and modifications, ensuring flexibility and adaptability throughout the process.

What was your primary form of communication with Air Designs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

AirDesigns stayed true to their reputation in crafting digital products, especially within retail and startups.. From the very beginning, it was clear our goals were their top priority. Their dedication to understanding our business and building a the product was truly impressive. 

What truly set them apart was their pursuit of the ideal solution for our unique business needs. Functionality was just one piece of the puzzle. They crafted a bespoke solution that could adapt and grow with us. This blend of innovation and practicality showcased their deep understanding of both creative potential and business acumen.

Are there any areas for improvement or something Air Designs could have done differently?

I couldn't identify any areas for improvement or anything that AirDesigns could have handled differently.

BACKGROUND

Please describe your company and position.

I am the Owner of PetStay.

Describe what your company does in a single sentence.

PetStay.bg is a pioneering startup that connects pet owners with trusted pet sitters in Bulgaria through user-friendly platform for keyboarding.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Air Designs to accomplish?

• To launch an online platform that would seamlessly connect pet owners with trusted pet sitters, strategically timed to be available during the peak summer season when the demand for pet stays was at its highest.
• To create an exceptional user experience. Our vision was to have an intuitive and engaging user interface that made finding and booking pet-sitting services effortless.
• To craft an advanced matching algorithm that pair pet owners with suitable sitters based on preferences, location, and pet care specifics.
• to establish credibility through design in a service where trust is paramount.
• to create a simple booking process for pet owners and sitters.

SOLUTION

How did you find Air Designs?

Referral

Why did you select Air Designs over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Air Designs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope: 

1. envisioning comprehensive strategy 
2. mapping the customer journey to crafting key user experiences 
3. developing the platform from scratch. 

AirDesigns initiated the project by crafting a well-defined vision and strategy to guide development. AirDesigns drafted a customer journey to ensure a user-centric design that mapped out the interaction flows. Key Deliverables:

• Search for Sitters: AirDesigns established this as a cornerstone experience, offering a comprehensive set of filters that allowed pet owners to customize their search based on geo-location, availability, number of pets, ratings, price range, and more.
• Enhanced Brand Messaging: AirDesigns focused on enhancing the brand's messaging through strategic iconography and visuals. They crafted a strong visual identity that effectively conveyed the brand's value proposition. 
• Streamlined Booking journey: Recognizing the importance of a seamless booking process, AirDesigns created a simple yet intuitive flow for booking a pet sitter.
• Performance Optimization: They optimized the website's performance to ensure fast loading time, enhancing the overall user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Fastness of platform delivery 
• Quick ration time 
• Great iterations management during and post-deployment
• Established us as a reputable platform within the pet care industry
• Level of user satisfaction is adequate, with some positive word-of-mouth and great testimonials
• I believe PetStay is poised for continued expansion, propelled by the outstanding platform they have created for us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great team and partners ( + see previous answer)

What was your primary form of communication with Air Designs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

AirDesigns truly stood out in the whole process, and I am happy I got the referral. From the moment we engaged with them, it was evident that our vision and goals were their top priority. They took the time to understand our business intricacies, user needs, and objectives. This level of dedication to their client's success was genuinely refreshing.

Are there any areas for improvement or something Air Designs could have done differently?

I couldn’t think of any.

BACKGROUND

Please describe your company and your position there.

I am the corporate digital marketing manager at Zetes. We provide hardware and software solutions for the supply chain industry

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Air Designs, and what were your goals?

Complete redesign of Zetes.com (congregation of multiple smaller sites per country into one big multilingual site)

SOLUTION

How did you select Air Designs and what were the deciding factors?

I had worked with them in the past on another project called d-sight.com

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had defined our objectives very clearly from day one. Airdesign provided us with a precise schedule and stuck to it at all times. The project involved some java script development together with the usual Drupal development. We use heavy customization on the web site so the professional help was more than welcome.

How many people from the vendor's team worked with you, and what were their positions?

6 people in total. The owner and a couple of developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Very satisfied with the final result. As a matter of fact we have continued our contract for monthly support.

Describe their project management style, including communication tools and timelines.

Flat and direct project management style. I was always able to speak with either the owner or the specific developer when needed. The entire communication process took place in Asana - the project management tool of our choice at the time.

What did you find most impressive or unique about this company?

The quality of work, the attention to detail (they translated a huge section of the web site in Hebrew) and the fact that they respected all deadlines is noteworthy.

Are there any areas for improvement or something they could have done differently?

Honestly, no. I was really happy with the project and the way it was managed.

BACKGROUND

Please describe your company and your position there.

I am Sales & Marketing manager of Aparthotel Lucky Bansko SPA & Relax. Aparthotel Lucky Bansko SPA & Relax is a popular pick throughout the year with its interesting package deals tailored to the season, as well as the holidays and their duration.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Air Designs, and what were your goals?

Our hotel website was outdated and had grown to a point where the amount of information presented overwhelmed users. Over the years, multiple fixes had left the website looking inconsistent. The booking system we had in place didn’t convert visitors into guests.

The goals of the project were:

• Complete redesign, with modern look and feel.
• Restructure the whole website so that the information can be easily discovered as a five-star hotel we have a spa center, three restaurants, and several activity programs as well as many different packages for accommodation.
• Creation of a flexible online booking system
• Increase conversions
• On-page and performance optimization

SOLUTION

How did you select Air Designs and what were the deciding factors?

They were highly recommended by one of our business partners so we reached to them for an estimate. We collected a few proposals from different companies, but AirDesigns’ offer looked the most professional. They had plenty of previous experience and suggested some improvements that made a lot of sense. Also, we’ve got a recommendation from one of their old clients. This is how we eventually chose them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They offered us the following services:

• Digital Strategy
• UI/UX Design
• Front & Back-end Development
• Online Booking Management System
• Conversion Rate Optimization
• On-page optimization
• On-going support

They started the project with a digital strategy that took into account all the data we had collected over the years, analyzed the customer behavior and outline the areas that needed improvement. The design concept they suggested was clean and modern and reflected our brand. They made a lot of revisions on key pages until we reached the final version.

They fully revamped the online booking system to accommodate multiple special offers, services and packages we use to personalize our offerings. They created a next-generation booking engine - one that differentiates our website from our competitors by taking a customer-centric approach. When they launched the website, we hired a few companies to make a full audit of the website from UX, Security, Performance and SEO perspective, and the conclusions were impressive.

How many people from the vendor's team worked with you, and what were their positions?

They managed to assemble a great team that had the required knowledge and skills to accomplish the project in time and within budget. They had a project manager that was in constant contact with us, discussing every detail of the project. The rest of the team consisted of a team leader and 2 developers as well as a UX and UI designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

• The website is taking first results on Google SERP for a number of important keywords. A huge portion of the daily traffic is organic.
• Increased conversions, average order value, and total sales – they achieved 35% increase in conversion overall (web and mobile) and 20% increase in average order value.
• Excellent customer experience – we conduct UX audits every 6 months and we can see the real impact of everything that AirDesigns do for our website on an ongoing bases.

Describe their project management style, including communication tools and timelines.

We are very satisfied with the management of the project. The assigned project manager had a grasp on the scope of the project, the resources and personnel dedicated to the project, and the timelines. He communicated every step of the process with us. He was able to effectively manage unplanned tasks and issues while keeping the ball rolling on project goals and tasks in progress.

What did you find most impressive or unique about this company?

They are extremely good at solving business problems and finding the right digital solutions to those problems by fusing creativity, strategy, and innovation. They are relentless in their effort to improve every small detail and achieve the desired results with flexible solutions revolving around customer experience. They are like an extension to our team. They are a true partner we can discuss everything with. They can be reached at any time and always listen to what you’ve got to say.

Are there any areas for improvement or something they could have done differently?

We are completely satisfied with AirDesigns and would recommend them without any hesitation.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a carpooling business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Air Designs?

We wanted to develop an online platform and needed a development partner to help build it.

SOLUTION

What was the scope of their involvement?

Before working with Air Designs, our web presence basically consisted of a Drupal CMS. Their team helped us to improve things from there so that we were able to implement a more powerful search feature called Elasticsearch, as well as other add-ons that made the site more easily navigable, user-friendly, and compatible for SEO purposes.

What was the team composition?

We’ve had one main point of contact over the course of our work with them, but they have several other employees on the project behind the scenes.

How did you come to work with Air Designs?

I came across them in my research for agencies that could help develop our platform. We started out just working with a few of them, and their organization grew as ours did, so we were a really good fit for each other.

How much have you invested with them?

The total cost of our work with them has been around $28,000.

What is the status of this engagement?

The partnership started in December 2011 and is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since nobody else has worked on the platform, I really have to give them credit for most of the success that I’ve been able to have so far. If I hadn’t been as satisfied as I was, I would have changed providers, but that never even crossed my mind. We’ve continued to develop trust and efficiency in our working relationship over the 8 years we’ve been together, so it is a great relationship at this point.

How did Air Designs perform from a project management standpoint?

Their project management is great, and they do a particularly excellent job of keeping track of progress on all of our projects. We typically communicate via phone calls and emails, which has worked very well.

It’s actually me that is sometimes late to provide information or decisions that we need to move forward, and they are good about reminding me of those things as well. I really have nothing to complain about.

What did you find most impressive about them?

Their team has an excellent understanding of the Drupal environment and how all of the modules and plug-ins can be leveraged to create seamless new features.

Are there any areas they could improve?

I have absolutely nothing negative to say about them.

Do you have any advice for potential customers?

Anyone could be successful with them, because there truly is no secret to the partnership. They are capable and understanding enough to be able to help anyone develop exactly what they are looking for.

BACKGROUND

Introduce your business and what you do there.

I’m the director of MMC Solutions Pvt Ltd.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Air Designs?

I was looking for a web design and development company to help with a new startup I conceived.

SOLUTION

What was the scope of their involvement?

They developed a digital birthday card and song platform where we sell personalized birthday songs. In addition, they designed and developed the web portal and took care of the backend. They also managed the SEO. They used WordPress for development. We started with 1,000 names and now we’re up to 7,000 names. There are 2-4 songs for each name. They built it from scratch—I only had the concept.

What is the team composition?

I don’t know how many people work on it. I was in contact with two heads of the company.

How did you come to work with Air Designs?

I found them through a bidding website. After I approached them, they impressed me with their work. They were really knowledgeable.

How much have you invested with them?

We spent $5,000-$10,000.

What is the status of this engagement?

We started working together in June 2015 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality was good, which is why we continue to work with them. They’re responsive to every matter. Users have said they like the website and services. I get good traffic and it’s user-friendly.

How did Air Designs perform from a project management standpoint?

Project management is good. We communicate via Skype and email. The owners are always available on Skype. They discuss things properly and they give good suggestions.

What did you find most impressive about them?

They are technically sound.

Are there any areas they could improve?

I don’t have any issues with them. They provide good services.

Do you have any advice for potential customers?

It’s been six years and I haven’t faced any issues. Any companies working with them won’t have any issues either.

BACKGROUND

Please describe your company and position.

I am the manager of Voden Horizont OOD

Describe what your company does in a single sentence.

Sale of sporting goods, kayak tours and trainings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Air Designs to accomplish?

• To develop a new company site
• To connect the site to various external service providers
• Maintenance of the site
• To add new features and to keep the site up to date

SOLUTION

How did you find Air Designs?

Referral

Why did you select Air Designs over others?

Good value for cost

How many teammates from Air Designs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fast response. Professional and focused communication. Well done job. Consultation and willingness to give unsolicited advice.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

2.6 times page views. 1-st place in the Google page rating in Google search (in local language). 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered in time most often. Depending on the urgency. For important matters they deliver fast enough.

What was your primary form of communication with Air Designs?

In-Person Meeting

What did you find most impressive or unique about this company?

The personal commitment was impressive.

Are there any areas for improvement or something Air Designs could have done differently?

To manage better the workload by increasing the prices. But you haven't hear that from me :)

BACKGROUND

Please describe your company and position.

I am the Owner of Mi Casa Solutions

Describe what your company does in a single sentence.

Interior Designe

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Air Designs to accomplish?

• Sales

SOLUTION

How did you find Air Designs?

• Online Search
• Other

Why did you select Air Designs over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

Very Profesional and punctual. Soon we will start another project. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

100%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They keep their timing

What was your primary form of communication with Air Designs?

Virtual Meeting

What did you find most impressive or unique about this company?

The all proces 

Are there any areas for improvement or something Air Designs could have done differently?

I dont think