What was the scope of their involvement?
We started from scratch. Our company had just developed the product, so no marketing whatsoever had been developed.
I discussed with them what technology to use. In Israel, most of the companies use WordPress for many reasons, but after discussing my vision for the site now and into the future, they suggested Drupal might be a better option. It’s much easier to work with WordPress, but in the sense of flexibility for a startup, Drupal worked better. If my business plan was to remain the electronic brochures for five years, the decision might have been different. The final design and framework we have now took seven or eight revisions. They were bridging the gaps we had between the initial starting point and the actual thing that happened.
Before we decided upon what colors to use and how it would look, we finalized the product roadmap, the corporate vision, the messages, etc.
What is the team composition?
Our project manager is the main point of contact. For the branding, the project manager would work with a graphic artist. If there was something related to programming, the project manager would involve the developers. There were also two people doing the QA after it was programmed.
How did you come to work with Agnian?
We found them by accident. Several years before, I was involved with a company that was a startup whose website I liked. When I was choosing a vendor for GlucoMe, I looked at Israeli vendors, got in touch with several, and received proposals from them. I was close to going with another vendor when I received an email from the company whose website I’d liked years before. I asked them who developed their website and they said Agnian.
I looked at their website and decided to get a proposal from them, too. I asked for references and their portfolio and was impressed. Plus, their price was considerably lower compared to Israeli vendors for my scope of work.
How much have you invested with them?
The first part of the project was $20,000. Since then, there have been changes so the price has been project-based or per-hour. I have a minimal package for the website support. Some things are covered there.
What is the status of this engagement?
We started working with them in April 2016, and the work is ongoing as we’ve made changes along the way. We’ve added several things and I’ll continue to work with them on the changes this year as well. We want to add pages and capabilities related to the distribution, programming, and framework.