In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the quality of their performance?
There’s been a general uptick in stats since we went from the old website to the new one. The traffic has been better. Our stats have recently surpassed a few small-time tech news publications in the U.K. as well, which is very heartening. We now have a news function on our own website, and we know that adding a few good targeted news posts every week in financial technology will garner an extra 500 to 1,000 hits on average within the first seven days. We wouldn’t have gotten those hits with a static website. The dwell time on the site is longer, and the amount of page views per visitor is also up. That’s exactly what we wanted. There’s a lot more content on the website that users are getting interested in and coming back to see again.
From a project management perspective, I’m very satisfied with them. Responsiveness, flexibility, customer service, and accessibility are all strong suits of theirs. Given that they are an offshore company, the fact that they are so easily accessible is huge.
When working with Agnian, is there anything that you would consider unique about their strategic approach or development methodology that distinguish them from other vendors?
They had the ability to talk to techies on a very nuanced and detailed level, rather than trying to artificially inflate their pricing model by selling stages of work that are, in my opinion, not integral. They’re willing to go straight in at a code level and get you something up in staging in a matter of days. It allows you to move quickly, and it cuts out a lot of frustration and confusion.
In retrospect, are there areas in which you think they could improve as a service provider?
If they were more available on a person-to-person basis, I think it would improve things. They could come to our building, they could talk to our other stakeholders, and they could get more of a feel for our projects. They have come in and learned about us but, being offshore, they miss a bit of the one-on-one interaction.
What advice, if any, would you give a future client of theirs?
They are a great agency and they are, I’m sure, quite capable of holding themselves to deadlines and setting expectations. However, clients should provide leadership and expectations as much as possible. Keep to deadlines and keep within a brief. Set up your scheduling and expectations right at the top. Know what you need delivered within certain parameters. Let them know, right at the beginning, that it needs to be delivered by X date. Let them know exactly what needs to be delivered with that time frame, and then give them a clear cut off point. Hold them to it and make sure you’re very present. They need parameters to work within.